The best AI search visibility tools, tested and ranked
We tracked the same prompts in ChatGPT, Perplexity and Google's AI answers with six AI search visibility tools, then checked their numbers by hand. Here's which one you can trust, which fits your budget, and what each costs to start.
About this list
An AI search visibility tool shows whether ChatGPT, Perplexity, Google's AI answers and similar tools mention your brand when people ask them questions, and which pages they cite as sources. A rank tracker reports where you sit in a list of links; these tools report whether you're named inside the answer. Some also audit how easily AI bots can read your site. You'll find more in our AI visibility tools section and our SEO tools hub.
These tools differ in which AI engines they cover on the base plan, how many prompts you get for the money, and whether they go beyond reports into fixes. The biggest difference is one you can't see on a pricing page: how often their readings are right. AI answers change from run to run, so counts are only useful if they match what a person sees.
To find out, we tracked the same 50 prompts in ChatGPT, Perplexity and Google's AI answers with every tool from October 10 to October 23, 2026. The brand we tracked belongs to a made-up online store. We checked each tool's readings against our own manual checks of the same answers, compared the sources it said were cited, and timed how long changes took to show up.
Compare at a glance
| # | Tool | Best for | Cheapest way to start | Score |
|---|---|---|---|---|
| 1 | Ahrefs Brand Radar | Best overall | $50 a month (Custom prompt packages (pricing page)) | 4.0 |
| 2 | Scrunch AI | Best for personas and AI-readiness | $300 a month (Starter) | 2.5 |
| 3 | cloro | Best for building your own tracking | $30 a month (Lite) | 2.5 |
| 4 | Peec AI | Best for unlimited seats | $95 a month (Starter) | 2.0 |
| 5 | Otterly.AI | Best budget option | $29 a month (Lite) | 2.0 |
| 6 | Profound | Best for large brands | No public price | 2.0 |
Features and terms compared
These facts come from each company's own pages and our research, with prices checked on November 3, 2026; prices show the cheapest way to start.
| Tool | Starting price | Free plan or trial | Entry plan size | AI engines on entry plan | Security |
|---|---|---|---|---|---|
| Ahrefs Brand Radar | From $50 a month, plus an Ahrefs plan from $129 a month | Free checker preview; prompt tracking included on paid Ahrefs plans | Priced in checks, not prompts | Six, plus Claude on custom prompts | None stated |
| Scrunch AI | $300 a month (Starter) | 7-day trial, no card needed | 350 custom prompts, 3 seats | Seven, including Claude and Perplexity | SOC 2 Type II (company claim) |
| cloro | Free; Lite $30 a month | Free plan, 500 credits a month | 37,500 credits on Lite | Eight Google and AI engines, by API | None stated |
| Peec AI | $95 a month (Starter) | No trial shown on the pricing page | 50 prompts, unlimited seats | Six; Perplexity on Enterprise only | No security page found |
| Otterly.AI | $29 a month (Lite) | Free trial, no card needed | 15 prompts, unlimited team members | Four; Gemini, AI Mode and Claude cost extra | None stated |
| Profound | No public price | Free 7-day trial | 50 prompts on the trial | Three on the trial; up to nine on Enterprise | SOC 2 Type II (company claim) |
Test results side by side
One tool clearly led. Ahrefs Brand Radar's readings of whether our brand appeared matched our manual checks in 124 of 150 answers. Every other tool matched in 80 to 89, so they disagreed with us on roughly two answers in every five. Brand Radar also matched the cited sources in 46 of 50 checks and showed changes within 36 hours, while the rest took 45 to 55 hours. That's why it scored 4 out of 5 and the others 2.5 or 2.
Below the leader, accuracy and rank didn't line up neatly. Profound's brand readings were the next closest at 89 of 150, yet it came last, scoring 2 on every part. Scrunch AI had the weakest brand readings at 80 but the second-best citation results at 36 of 50, and features and value lifted cloro to third. Whichever tool you pick, check its numbers by hand before you put them in a report.
Every tool got the same test, between October 10, 2026 to October 23, 2026.
| Tool | Score | Keyword volume and ranking data compared with Google Search Console | Backlinks found versus links we know exist | Planted technical issues found out of 40 | Data freshness (how fast new links and rankings appear) | Price at 1 and 5 projects |
|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | 4/5 | Brand presence correct 124/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 36 h to reflect updates | – |
| Scrunch AI | 2.5/5 | Brand presence correct 80/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 53 h to reflect updates | – |
| cloro | 2.5/5 | Brand presence correct 85/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 45 h to reflect updates | – |
| Peec AI | 2/5 | Brand presence correct 88/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 55 h to reflect updates | – |
| Otterly.AI | 2/5 | Brand presence correct 82/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 51 h to reflect updates | – |
| Profound | 2/5 | Brand presence correct 89/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 51 h to reflect updates | – |
Ahrefs Brand Radar
Best overallAhrefs Brand Radar came first of six with 4 out of 5, well ahead of the rest, and coverage was its best part at 4.5. Its readings matched our manual checks in 124 of 150 answers, it matched the cited sources in 46 of 50 checks, and changes appeared within 36 hours, the fastest in the test.
Brand Radar is part of Ahrefs and shows mentions, citations, share of voice and sentiment for your brand in AI answers. You can track your own prompts, or use its AI Visibility Index of 525 million prompts to benchmark a market without any set-up. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude on custom prompts, and puts the results next to your Ahrefs SEO data.
The catch is cost and clarity. You need an Ahrefs plan, from $129 a month, and pricing is counted in checks rather than prompts, which makes it hard to compare. Its product and pricing pages also list different packages. If you already pay for Ahrefs, its product page says prompt tracking is included.
Who it's for
Ahrefs users, and SEO teams willing to become one, who want accurate AI visibility data next to their search data.
Skip it if
You want a cheap standalone tracker and don't use Ahrefs. Otterly.AI starts far lower, though its readings were much less accurate in our test.
What we liked
- Matched our checks in 124 of 150 answers
- Cited sources matched in 46 of 50 checks
- Fastest updates, within 36 hours
What we didn't
- Needs an Ahrefs plan, from $129 a month
- Priced in checks, which is hard to compare
- Product and pricing pages disagree
Key features
- Custom prompt tracking for your own buyer questions
- AI Visibility Index of 525 million prompts
- Share of voice and sentiment against rivals
- Cited pages and domains
Plans and prices
| Custom prompt packages (pricing page) Overage 0.020, 0.015, 0.010 USD per check. | $50 a month |
| Custom Prompts (product page) Standard 300 checks, Advanced 600 checks. | $50 a month |
| AI Visibility Index 83 prompts a day; 2,500+ checks a month. | $199 a month |
| Ahrefs base plans (required) Base Ahrefs SEO subscription. | $129 a month |
Scrunch AI
Best for personas and AI-readinessScrunch AI came second with 2.5 out of 5, a long way behind the leader. It matched the cited sources in 36 of 50 checks, the second-best result, but its brand readings matched ours in only 80 of 150 answers, the lowest in the test, and changes took 53 hours. Coverage was its best part at 3 and accuracy its weakest at 2. Our Scrunch AI review explains more.
Scrunch tracks your brand by prompt, topic, buyer persona and region across seven AI platforms on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta. Plans include page audits and crawl-error checks, and its Agent Experience Platform serves AI bots a lightweight, machine-readable copy of your site.
It claims SOC 2 Type II and offers role-based access, which helps with vendor checks. It isn't cheap, though: Starter is $300 a month with only 3 seats, and extra seats cost $25 a month each. On Trustpilot it has a single review (checked November 2026), too few to go on.
Who it's for
Mid-size brands and agencies that want to act on AI visibility with personas, page audits and AI-ready pages.
Skip it if
You mainly want accurate brand tracking. Ahrefs Brand Radar matched our checks far more often.
What we liked
- Cited sources matched in 36 of 50 checks
- Seven AI platforms on every plan
- 7-day free trial with no card needed
What we didn't
- Brand readings matched in only 80 of 150 answers
- Starts at $300 a month
- Only 3 seats on Starter
Key features
- Prompt, topic and persona tracking with citation analytics
- Page audits and crawl-error detection
- Agent Experience Platform for AI bots
- Alerts, scheduled reports and a Data API
Plans and prices
| Starter 350 custom prompts; 1,000 industry prompts. | $300 a month, or $250 a month billed yearly |
| Growth 700 custom prompts; 2,500 industry prompts. | $500 a month, or $417 a month billed yearly |
| Enterprise Expanded limits; SSO SAML/OIDC. | Custom contact sales |
cloro
Best for building your own trackingcloro came third with 2.5 out of 5, lifted by its features and value, which both scored 3. Its accuracy was weak: brand readings matched ours in 85 of 150 answers and cited sources in just 27 of 50 checks, the lowest result. Changes took 45 hours, the second-fastest. See our cloro review for more.
cloro isn't a dashboard. It's an API for developers that runs prompts on ChatGPT, Perplexity, Gemini, Copilot, Google AI Overview and AI Mode, plus Google Search and News, and sends back the answers, sources and citations in a tidy, structured form. You build your own tracking on top, or plug it into tools like n8n, Zapier or Claude through its hosted MCP server.
It's cheap to start: there's a free plan with 500 credits a month, and you're only charged for successful results. The downsides are no refunds on standard plans and no security certifications stated.
Who it's for
Developers and technical SEO teams building their own AI visibility tracking on a budget.
Skip it if
You want ready-made reports without writing code. Ahrefs Brand Radar did much better in our test, and Otterly.AI gives you a simple dashboard.
What we liked
- Free plan with 500 credits a month
- Charges only for successful results
- Eight Google and AI engines in one API
What we didn't
- Cited sources matched in only 27 of 50 checks
- No ready-made dashboard
- No refunds on standard plans
Key features
- Multi-engine API with structured answers and citations
- Country targeting, and US state targeting on four engines
- Hosted MCP server and Python and JavaScript SDKs
- Webhooks for large batches
Plans and prices
| Free 500 credits a month; 1 concurrency. | Free |
| Lite 37,500 credits; 10 concurrency. | $30 a month |
| Hobby 250,000 credits; 20 concurrency. | $100 a month |
| Starter 650,000 credits; 50 concurrency. | $250 a month |
Peec AI
Best for unlimited seatsPeec AI came fourth with 2 out of 5. Its brand readings matched ours in 88 of 150 answers and its cited sources in 32 of 50 checks, and changes took 55 hours to appear, the slowest in the test. Coverage and value were its best parts at 2.5. Read our Peec AI review.
Peec tracks prompts on ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI, and compares your visibility, position, sentiment and sources with competitors. Every plan has unlimited seats, so a whole team or a client can log in, and it connects to Looker Studio, an API and MCP.
Its prices are simple and published, from $95 a month for 50 prompts, though the pricing page doesn't name the currency. Perplexity and models such as Claude are only on Enterprise, no trial is shown, and we found no security page. It has 3.2 out of 5 on Trustpilot, but from only 2 reviews (checked November 2026).
Who it's for
Agencies and marketing teams that want clear, published prices and unlimited seats, and will spot-check the numbers by hand.
Skip it if
You need accurate tracking or Perplexity on a standard plan. Ahrefs Brand Radar was more accurate, and Otterly.AI includes Perplexity from $29 a month.
What we liked
- Unlimited seats on every plan
- Published prices from $95 a month
- Looker Studio, API and MCP connections
What we didn't
- Slowest updates, at 55 hours
- Brand readings matched in only 88 of 150 answers
- Perplexity and Claude only on Enterprise
Key features
- Daily prompt tracking by country
- Competitor benchmarking
- Source and citation analysis
- Six AI engines on paid plans
Plans and prices
| Starter 50 prompts; 1 country. | $95 a month |
| Pro 150 prompts; 3 countries. | $245 a month |
| Advanced 350 prompts; 3 countries. | $495 a month |
| Enterprise Unlimited prompts and countries; Perplexity and API models. | Custom contact sales |
Otterly.AI
Best budget optionOtterly.AI came fifth with 2 out of 5. Its brand readings matched ours in 82 of 150 answers, its cited sources in 28 of 50 checks, and changes took 51 hours to appear. Features was its best part at 2.5. Our Otterly.AI review has the full results.
Otterly runs your prompts on a schedule and reports brand mentions, cited domains and competitor rankings. ChatGPT, Google AI Overviews, Perplexity and Copilot are included on every plan, and it can suggest prompts from a topic or web address. Every plan also includes a GEO audit that checks how easily AI tools can crawl and read your pages.
It's the cheapest way in, at $29 a month for Lite, with unlimited team members and a free trial with no card needed, though its site gives both 7 and 14 days. Lite covers just 15 prompts, and Gemini, Google AI Mode and Claude are paid add-ons that can push up the real cost. You can cancel any time in your account settings.
Who it's for
Small businesses and startups that want a low-cost first look at how AI tools mention them and will treat the numbers as rough trends.
Skip it if
You need accurate data or many prompts. Ahrefs Brand Radar was far more accurate, and Peec AI gives 50 prompts on its entry plan.
What we liked
- Lowest entry price, at $29 a month
- GEO audit included on every plan
- Free trial with no card needed
What we didn't
- Lite covers just 15 prompts
- Gemini, AI Mode and Claude cost extra
- Cited sources matched in only 28 of 50 checks
Key features
- Scheduled prompt monitoring
- AI prompt research by topic or URL
- Cited domain and URL lists
- GEO audit for crawlability and content
Plans and prices
| Lite 15 prompts; 4 base engines. | $29 a month, or $25 a month billed yearly |
| Standard 100 prompts; Agent Analytics, API and MCP. | $189 a month, or $160 a month billed yearly |
| Premium 400 prompts; Agent Analytics, API and MCP. | $489 a month, or $422 a month billed yearly |
| Enterprise SSO; Quarterly GEO Health Check. | Custom contact sales |
Profound
Best for large brandsProfound came last of six with 2 out of 5, scoring 2 on every part. Its brand readings were the second-closest to ours, at 89 of 150 answers, but its cited sources matched in only 29 of 50 checks and changes took 51 hours to appear. Our Profound review explains the scores.
Profound is built for large brands and agencies. It tracks answers daily across up to nine engines on Enterprise, in 30+ languages and 150+ regions by its own count, and adds ChatGPT Shopping tracking, analytics on how AI bots crawl your pages, and checks that flag wrong AI claims about your brand. Its AI Marketer drafts content, social posts and ads for you to approve.
Its pricing page shows only a free 7-day trial, with 50 prompts on three engines, and custom Enterprise pricing. It claims SOC 2 Type II and offers single sign-on and role controls. On Trustpilot it has 3.7 out of 5 from a single review (checked November 2026).
Who it's for
Large brands and agencies that need wide engine and region coverage plus agents that help act on the results, and have the budget for a quote.
Skip it if
You're a small team or want accurate, affordable tracking. Ahrefs Brand Radar did much better, and Otterly.AI and Peec AI publish their prices.
What we liked
- Up to nine AI engines on Enterprise
- Agents that draft content and flag wrong claims
- Free 7-day trial with daily prompt runs
What we didn't
- Cited sources matched in only 29 of 50 checks
- No public prices beyond the trial
- Updates took 51 hours
Key features
- Answer Engine Insights per AI engine
- Prompt Volumes estimates
- ChatGPT Shopping product tracking on Enterprise
- Agent Analytics for AI bot visits
Plans and prices
| Trial 50 unique prompts, run daily for 7 days; ChatGPT, Gemini, Google AI Overviews. | Free |
| Agency Growth 400 credits a month per client workspace. | Custom contact sales |
| Enterprise Up to 9 engines; Daily prompt frequency, custom plan. | Custom contact sales |
What it costs to get started
Otterly.AI is the cheapest standalone tool: Lite is $29 a month, billed monthly, or $25 a month billed yearly, and Standard is $189 a month. cloro has a free plan, and its paid plans start at $30 a month. Peec AI's Starter is $95 a month, with Pro at $245, and Scrunch AI's Starter is $300 a month, or $250 a month billed yearly.
Ahrefs Brand Radar works differently. You need an Ahrefs plan, from $129 a month for Lite, and Brand Radar prompt packages start at $50 a month on top, with the AI Visibility Index from $199 a month. Profound publishes no prices beyond its free 7-day trial, so you'll need a quote. All prices were checked on November 3, 2026.
| Tool | Cheapest way to start | Free plan | Free trial |
|---|---|---|---|
| Ahrefs Brand Radar | $50 a month (Custom prompt packages (pricing page)) | No | Not stated |
| Scrunch AI | $300 a month (Starter) | No | 7 days |
| cloro | $30 a month (Lite) | Yes | No |
| Peec AI | $95 a month (Starter) | No | Not stated |
| Otterly.AI | $29 a month (Lite) | No | 7 days |
| Profound | No public price | No | 7 days |
Prices from each tool's own pricing page. Prices can change, so check before you buy.
Also worth knowing about
We didn't test these tools, but they come up often and may suit a specific need.
Semrush AI Visibility Toolkit
An AI visibility add-on from the Semrush SEO suite. We haven't tested it, but Semrush users may want to compare it.
SE Ranking AI Search (SE Visible)
An AI visibility product from the SE Ranking SEO suite. We haven't tested it, but it may suit teams already on SE Ranking.
Writesonic GEO
A content tool that adds AI search tracking. We haven't tested it, but it may suit teams that want writing and tracking together.
How we tested
Every tool tracked the same 50 prompts in ChatGPT, Perplexity and Google's AI answers for 14 days, from October 10 to October 23, 2026. The brand we tracked belongs to a made-up online store, on test websites we control. Using the same prompts for every tool means the results compare like with like. You can read the full set-up in how we test.
With 50 prompts on three answer surfaces, that's 150 answers. For each, we checked by hand whether our brand appeared and compared that with what the tool reported. We also compared the cited sources the tool reported with our own checks 50 times, and timed how many hours it took for changes to show up in the tool.
Each tool then got a score out of 5, in half points, for data accuracy, coverage, ease of use, features and value for money. Together they make the overall score, and the ranking follows it.
How to choose
If so, Brand Radar is the obvious start: it was the most accurate in our test, and its product page says prompt tracking is included on paid plans. If not, add the cost of an Ahrefs plan before you compare it with a standalone tool.
Base plans differ a lot. Scrunch AI covers seven platforms on every plan, Otterly.AI includes four and sells Gemini, AI Mode and Claude as add-ons, and Peec AI keeps Perplexity for Enterprise.
Otterly.AI's $29 Lite plan covers 15 prompts, Peec AI's $95 Starter covers 50 and Scrunch AI's Starter covers 350. Work out how many questions you really need to track before comparing prices.
Apart from Brand Radar, every tool's brand readings matched ours in only 80 to 89 of 150 answers. Run a few prompts by hand each month and compare them with the tool before you report the figures.
Peec AI, Otterly.AI and Brand Radar mostly report. Scrunch AI and Profound go further, with AI-readable site copies or agents that draft content, and cloro gives developers raw data to build their own tools.
These tools don't replace tracking your positions in normal search results. Our list of rank trackers covers tools built for that job.
Terms you'll see
- Prompt
- A question you track, typed into an AI tool the way a buyer might ask it.
- Citation
- A web page an AI answer links to or names as a source.
- Share of voice
- How often your brand is mentioned in AI answers compared with your competitors.
- GEO
- Generative engine optimisation, the work of making your brand and pages more likely to appear in AI answers.
- AI Overviews
- The AI-written summaries Google shows above its normal search results.
- Checks
- Ahrefs' unit for measuring Brand Radar usage; each plan includes a set number of checks a month.
Frequently asked questions
What is an AI search visibility tool?
It's software that shows whether AI tools such as ChatGPT, Perplexity and Google's AI answers mention your brand, and which pages they cite as sources. Unlike a rank tracker, which reports your position in a list of links, it reports whether you're named inside the answer. Some also audit your site for AI bots or help write content.
How much do AI search visibility tools cost?
Otterly.AI starts at $29 a month and Peec AI at $95 a month. Scrunch AI starts at $300 a month, or $250 billed yearly. cloro has a free plan, with paid plans from $30 a month. Ahrefs Brand Radar needs an Ahrefs plan from $129 a month, and Profound gives prices only by quote.
Is there a free option?
cloro has a free plan with 500 credits a month, but it's an API for developers rather than a dashboard. Profound offers a free 7-day trial, Scrunch AI a 7-day trial with no card, and Otterly.AI a free trial with no card. Ahrefs has a free AI visibility checker preview. Peec AI shows no trial on its pricing page.
How did we test these tools?
We tracked the same 50 prompts in ChatGPT, Perplexity and Google's AI answers with each tool for 14 days in October 2026. We checked 150 answers by hand to see whether our brand appeared and compared that with each tool's readings, compared cited sources 50 times, and timed how long changes took to show up.
Are the results accurate?
Not always. AI answers change from run to run, and in our test only Ahrefs Brand Radar matched our manual checks closely, in 124 of 150 answers. The other five matched in 80 to 89. Whichever tool you choose, spot-check its numbers by hand before using them in reports.
Do I need one if I already use Ahrefs?
Probably not a separate one. Brand Radar adds AI answer data inside Ahrefs, its product page says prompt tracking is included on paid Lite plans and above, and it was the most accurate tool in our test. Larger prompt packages and the AI Visibility Index are paid add-ons, from $50 and $199 a month.
The bottom line
Ahrefs Brand Radar is the one to trust if you can cover an Ahrefs plan; with any other tool, check its numbers by hand before you rely on them.
Make your case
Think a tool is missing or wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Think your company belongs on this list?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.
Update history
- November 4, 2026: published with the results of our test, run between October 10, 2026 to October 23, 2026.