Marketing
SEO, email, advertising, marketing automation and PR tools, compared category by category. Start with a type of tool, or jump to the lists people read most.
Pick the kind of tool you need
SEO tools
9 categories · 49 toolsIncludes backlink checkers, keyword research tools and rank trackers and more.
Email marketing
7 categories · 56 toolsIncludes email finders, email marketing software and email verification tools and more.
Advertising tools
4 categories · 26 toolsIncludes demand-side platforms, PPC management tools and marketing attribution tools and more.
Marketing automation and CRO
8 categories · 50 toolsIncludes marketing automation platforms, webinar platforms and landing page builders and more.
Explore marketing automation and CRO →PR and reputation
2 categories · 13 toolsIncludes review management software and media databases.
The marketing lists people read most
Shortlists for the biggest categories in this topic.
Best backlink checkers
- Ahrefs
- LinkResearchTools
- Monitor Backlinks
- Majestic
- SEO SpyGlass
Best keyword research tools
- Google Keyword Planner
- Ubersuggest
- KWFinder
- LowFruits
- Keywords Everywhere
Best email finders
- Anyleads
- GetProspect
- SignalHire
- FindThatLead
- Findymail
Best rank trackers
- AccuRanker
- Wincher
- Nightwatch
- Pro Rank Tracker
- RankWatch
How we review marketing tools
Same test for every tool
Every tool in a category gets the same brief, data or scenario, so the results compare directly.
Paid, dated tests
We sign up like a customer, pay for the plan we test and show the test dates and price on every review.
Users checked too
We sum up what users report on Trustpilot and other review sites next to our own results.
Make your case
Think we got a review wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Want your company reviewed?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.