AI search visibility tools
We put 6 AI search visibility tools through the same test. Ahrefs Brand Radar came out on top with 4 out of 5. Here are all the results, what each tool costs and how we test them.
AI search visibility tools we tested
Best score first. Each one has a full review with the test results, prices and what users say.
Ahrefs Brand Radar
4/5Read our review →
Scrunch AI
2.5/5Read our review →
cloro
2.5/5Read our review →
Peec AI
2/5Read our review →
Otterly.AI
2/5Read our review →
Profound
2/5Read our review →Test results compared
Every tool got the same test, between October 10, 2026 to October 23, 2026.
| Tool | Score | Keyword volume and ranking data compared with Google Search Console | Backlinks found versus links we know exist | Planted technical issues found out of 40 | Data freshness (how fast new links and rankings appear) | Price at 1 and 5 projects |
|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | 4/5 | Brand presence correct 124/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 36 h to reflect updates | – |
| Scrunch AI | 2.5/5 | Brand presence correct 80/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 53 h to reflect updates | – |
| cloro | 2.5/5 | Brand presence correct 85/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 45 h to reflect updates | – |
| Peec AI | 2/5 | Brand presence correct 88/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 55 h to reflect updates | – |
| Otterly.AI | 2/5 | Brand presence correct 82/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 51 h to reflect updates | – |
| Profound | 2/5 | Brand presence correct 89/150 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 51 h to reflect updates | – |
Want just the shortlist?
Our best-of list ranks every tool in this test, with what each one is best for.
What AI search visibility tools do
Who uses them: SEO and content marketers, In-house brand and growth teams, Agencies reporting to clients, Ecommerce brands tracking product mentions, Enterprise marketing and PR teams.
Price range: Entry prices run from 25 USD (Otterly Lite yearly) to about 250 to 300 USD (Scrunch Starter), with Peec at 95 and Brand Radar add-ons from 50 USD on top of an Ahrefs plan (Lite 129). Mid tiers sit at 160 to 500 USD a month; Profound lists no public tier (reported 99 and 399 plans were dropped). Enterprise is custom everywhere. cloro offers a free 500-credit API tier and plans from 30 USD for raw data.
What to check before you buy
Engine coverage. Base plans differ: Peec lists six engines and holds Perplexity for Enterprise; Otterly includes four and sells Gemini, AI Mode and Claude as add-ons; Scrunch lists seven on all plans.
Prompt limits and real cost. Prices scale with prompts: 15 on Otterly Lite, 50 on Peec Starter, 350 on Scrunch Starter; Brand Radar bills in checks. Add-ons can double cost.
Accuracy and repeatability. AI answers change run to run.
. Knowing which pages AI cites is more useful than a mention count alone.
Action path. Profound and Scrunch go beyond monitoring (AI Marketer, AXP); Peec, Otterly and Brand Radar mostly report.
How we test AI search visibility tools
The test for this category: Track the same 50 prompts in ChatGPT, Perplexity and Google AI answers; compare with manual checks.
A fixed set of 3 test websites we control (with Google Search Console access) and 200 tracked keywords. Technical tools crawl a test site with 40 planted issues. Link tools run the same 50-site outreach list.
Each tool is tested on a paid plan, and its review shows the plan, the price and the test dates. The overall score is the average of the five parts on the right, rounded to the nearest half star. See the full method for SEO and search visibility tools.
What we measure
- Keyword volume and ranking data compared with Google Search Console
- Backlinks found versus links we know exist
- Planted technical issues found out of 40
- Data freshness (how fast new links and rankings appear)
- Price at 1 and 5 projects
The five parts of the score
Frequently asked questions
What is an AI search visibility tool?
Software that runs prompts on ChatGPT, Gemini, Perplexity and similar engines and reports your brand's mentions, citations and share versus competitors.
How much do AI visibility tools cost?
From 25 to 300 USD a month at entry (Otterly 25 yearly, Peec 95, Scrunch 250 yearly); mid tiers 160 to 500; Profound and all Enterprise tiers are quote-based.
Which tool has the cheapest plan?
Otterly Lite at 29 USD monthly (25 yearly) for 15 prompts; Ahrefs Brand Radar prompt packages start at 50 USD but need an Ahrefs plan.
Is there a free option?
Profound offers a 7-day free trial, Otterly and Scrunch 7-day trials, Ahrefs a free checker preview, cloro a free 500-credit API tier; Peec shows none.
Are the results accurate?
AI answers vary between runs, so roundups recommend spot-checking counts manually; we found no independent accuracy benchmark that we could verify.
More in SEO tools
Page updated November 4, 2026.
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.
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