Ahrefs Brand Radar
Ahrefs Brand Radar came first with 4 out of 5, scoring 4 for data accuracy against Otterly.AI's 2. It's the best pick if you already use Ahrefs.
We tested Otterly.AI for 14 days, from October 10 to October 23, 2026. We tracked the same 50 prompts across ChatGPT, Perplexity and Google's AI answers that we use for every AI visibility tool, then checked the answers by hand to see whether Otterly.AI got them right. It scored 2 out of 5 overall and came fifth of the six tools we tested.
The main finding is accuracy. Across 150 answers, Otterly.AI's reading of whether our brand appeared matched our own check 82 times, a little over half. Its source citations matched in 28 of 50 checks, and changes took 51 hours to show up.
Otterly.AI suits small businesses and startups that want a cheap way to start watching AI answers, plus a basic audit of how ready their site is. If you need reliable numbers or many prompts, look further.
How we scored it
Otterly.AI scored 2 out of 5 overall. Features did a little better at 2.5, thanks to the GEO audit, while the other four parts scored 2.
Data accuracy2.0
Coverage2.0
Ease of use2.0
Features2.5
Value for money2.0
Overall score: 2 / 5, the average of the five parts, rounded to the nearest half point.
- Data accuracy (2/5): Its brand-presence reading matched our manual checks in 82 of 150 answers, only a little over half.
- Coverage (2/5): Its citation data matched ours in only 28 of 50 checks, and Gemini, Google AI Mode and Claude cost extra.
- Ease of use (2/5): Changes took 51 hours to appear, so checking whether your work paid off is slow.
- Features (2.5/5): The GEO audit, prompt research and citation lists add useful extras beyond plain tracking.
- Value for money (2/5): It starts at just $29 a month, but Lite covers only 15 prompts and engine add-ons raise the cost.
Best of 2026
See the ranking →
The best AI search visibility tools
Before you pick Otterly.AI, see how all 6 tools ranked in the same test.
Otterly.AI in plain terms
Otterly.AI watches how AI answer engines talk about your brand. You give it the questions, or prompts, your customers might ask, and it runs them on a schedule in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. It then reports where your brand is mentioned, which websites get cited and how you rank against competitors.
It also includes a GEO audit, which checks whether AI tools can crawl your pages and whether your content is ready for them. Otterly.AI is a self-funded company based in Vienna, founded in 2024, and it says it has more than 40,000 users.
It has the lowest entry price on our AI visibility shortlist, so it's an easy add next to your other SEO tools. But low prompt caps and paid engine add-ons mean the real cost depends on what you track.
What happens after you sign up
Otterly.AI works in four steps, from finding prompts to sharing reports.
1. Research prompts. Otterly.AI suggests prompts from a topic or a web address, so you don't have to start from scratch.
2. Monitor. Your prompts run on a schedule across the AI engines on your plan.
3. Audit your site. The GEO audit checks your pages for crawlability and AI-ready content.
4. Report. See citations, competitors and brand visibility, or send the data to Looker Studio or the API.
What you get
Otterly.AI covers the basics of AI search monitoring and adds an audit that most rivals at this price don't include.
Prompt monitoring
Runs your prompts on a schedule across ChatGPT, Google AI Overviews, Perplexity and Copilot.
AI prompt research
Suggests prompts and tags them by stage of the buying journey.
Domain citations
Lists the domains and pages AI answers cite, so you can see which sources they trust.
GEO audit
Checks pages for AI readiness: 1,000 web addresses on Lite, 5,000 on Standard and 10,000 on Premium.
Agent Analytics, API and MCP
Standard and Premium add bot analytics and ways to pull your data into other tools.
Who gets the most out of Otterly.AI
Otterly.AI is the cheapest way in, but the low tiers are small. It suits buyers who track a few prompts and want an audit alongside.
A good fit for
- Startups tracking under 100 prompts
- Agencies using its partner program
- Teams that want a GEO audit included
- Buyers who want a trial without a card
Not a good fit for
- Teams needing hundreds of prompts on a budget
- Anyone who tracks Claude heavily
- Large firms needing security documents up front
- Anyone who needs closely accurate tracking
Otterly.AI vs Ahrefs Brand Radar, Peec AI and checking by hand
Ahrefs Brand Radar came first in our test with 4 out of 5 and starts at $50 a month. Peec AI tied with Otterly.AI at 2 out of 5 and ranked one place higher. It starts at $95 a month but includes 50 prompts, against 15 on Otterly.AI's Lite plan.
You can also type your prompts into ChatGPT yourself. It's free and gives you the real answer, and for 15 prompts it's manageable. Beyond that, a tool saves real time.
| Option | Price | How it compares |
|---|---|---|
| Otterly.AI | $29 a month | Low-priced scheduled prompt tracking with a GEO audit. |
| Ahrefs Brand Radar | $50 a month | An Ahrefs add-on tracking brand mentions, citations and share of voice in AI answers. |
| Peec AI | $95 a month | Prompt-level AI search analytics with published prices and unlimited seats. |
| Checking by hand | Free | You type prompts into each AI tool and note the answers yourself. |
Our 14-day Otterly.AI test
We tested Otterly.AI for 14 days, from October 10 to October 23, 2026. Every AI visibility tool gets the same job: track the same 50 prompts in ChatGPT, Perplexity and Google's AI answers, using test websites we control. Then we check the same answers by hand and compare. The full set-up is in how we test.
Note that 50 prompts is more than Lite's limit of 15, so a test like ours needs at least the Standard plan.
That gave us 150 answers to compare, 50 prompts on each of three answer surfaces. Otterly.AI's reading of whether our brand appeared matched our own check in 82 of them. In the rest, its reading didn't match what we saw. That's only a little better than half, so its visibility charts should be read as a rough trend, not a fact.
Citations were similar. Its record of which websites the AI answers cited matched ours in 28 of 50 checks. Citations show which pages AI tools trust, so getting them wrong can send your follow-up work in the wrong direction.
Changes took 51 hours to show up. This test didn't cover backlinks or a technical crawl, so we haven't scored Otterly.AI on those.
| What we measured | Result | What it means |
|---|---|---|
| AI answers where Otterly.AI's brand reading matched our manual check | Brand presence correct 82/150 | Only a little over half matched, so treat its visibility numbers as a rough trend. |
| Backlinks found versus links we know exist | N/A: backlink coverage outside this test | Otterly.AI doesn't track backlinks, so this wasn't part of its test. |
| Planted technical issues found | N/A: no technical crawl in this brief | We didn't run a technical crawl in this test, so its GEO audit wasn't scored on planted issues. |
| How fast changes showed up | 51 h to reflect updates | Changes took more than two days to appear, so you won't see the effect of your work quickly. |
Otterly.AI is cheap to start and adds a useful audit, but the tracking itself was the least reliable part. Brand readings matched ours in 82 of 150 answers, citations in 28 of 50, and changes took 51 hours to appear. It's fine for spotting broad trends, but not for precise decisions.
Tested October 10, 2026 to October 23, 2026.
The good and the bad from our test
The cheapest way to start
Lite costs $29 a month billed monthly, the lowest entry price in our lineup, and there's a free trial with no card. That makes it easy to see whether AI tracking is worth it for you.
Extras beyond tracking
The GEO audit, prompt research and citation lists helped features score 2.5, its best part. The audit covers 1,000 web addresses even on Lite.
Brand tracking was often off
Its brand readings matched our manual checks in only 82 of 150 answers. With so many mismatches, you can't rely on any single reading.
Low prompt caps and paid add-ons
Lite covers only 15 prompts, and Gemini, Google AI Mode and Claude cost extra. Claude alone is $29 a month on Lite and $439 a month on Premium.
Slow to show changes
Updates took 51 hours to appear. If you publish a fix, you'll wait more than two days to see whether it helped.
Pros
- Lowest entry price in our lineup at $29 a month
- Free trial with no card needed
- GEO audit included on every plan
- Unlimited team members on Lite
- Cancel anytime in account settings
Cons
- Brand readings matched ours in only 82 of 150 answers
- Citations matched in only 28 of 50 checks
- Lite covers just 15 prompts
- Gemini, Google AI Mode and Claude cost extra
- 51 hours for updates to appear
How much Otterly.AI costs
Otterly.AI has three published plans and a custom Enterprise plan. Billed monthly, Lite is $29 a month for 15 prompts, Standard is $189 a month for 100 prompts, and Premium is $489 a month for 400 prompts. Billed yearly, they are $25, $160 and $422 a month, which is 15% off. Enterprise starts from 1,000 prompts at a custom price.
Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode and Gemini cost $9, $59 or $149 a month on Lite, Standard or Premium, and Claude costs $29, $109 or $439 a month. Extra prompts cost $99 a month per 100, though not on Lite. Most small teams will need Standard to track a meaningful set of prompts. Prices were checked on November 3, 2026.
Lite
$29
a month
- 15 prompts
- 4 base engines
- Unlimited team members
Standard
$189
a month
- 100 prompts
- Agent Analytics, API and MCP
- 4 base engines
Premium
$489
a month
- 400 prompts
- Agent Analytics, API and MCP
- 4 base engines
Enterprise
Custom quote
from 1,000 prompts
- SSO and custom terms
- Quarterly GEO Health Check
- Dedicated customer success manager
There is no free plan, but there is a free trial and you don't need a card. Its homepage says the trial lasts 7 days, while a sign-up popup says 14 days, so check which applies when you sign up.
Otterly.AI's FAQ says subscriptions are monthly and you can cancel anytime in your account settings. We couldn't find its refund policy.
The pricing page doesn't label which prices are monthly and which are yearly. We read them as monthly prices plus a yearly option at 15% off.
Prices checked November 3, 2026. Prices can change, so check before you buy.
Is Otterly.AI safe to use?
Otterly.AI works from the answers AI engines give to your prompts, and the GEO audit checks your public pages. We couldn't find a security page or a list of certifications, and its terms page didn't load when we checked, so we couldn't confirm how it handles or keeps your data.
We found no reported incidents. The main risk for most buyers is cost rather than safety: engine add-ons and extra prompts can raise your monthly bill well above the plan price.
Price your real engine list before you buy, because add-ons can double the plan cost.
What Otterly.AI users say
There's no Trustpilot feedback to go on. Its unclaimed Trustpilot page, checked November 3, 2026, has no reviews. G2 ratings are strong on a small number of reviews, but we couldn't confirm the exact figures.
Users praise its ease of use, its intuitive interface and the low entry price. Complaints mention a learning curve, the cost of higher tiers and occasional slow loading. One G2 user noticed a neutral mention tagged as negative.
What users praise
- Ease of use
- Intuitive interface
- Affordable entry
What users complain about
- Learning curve
- Cost at higher tiers
- Occasional slow loading
- One G2 reviewer saw a neutral mention tagged negative
That last complaint fits what we saw. In our test, its readings often didn't match the real answers. Users who like the price are right that it's the cheapest way in, but you get what you pay for in accuracy.
Otterly.AI alternatives worth a look
Four tools in our test scored at least as well as Otterly.AI, and three scored higher.
Scrunch AI
Scrunch AI scored 2.5 out of 5 with better coverage, but starts at $300 a month. It suits mid-size brands and agencies, not budget buyers.
cloro
cloro scored 2.5 out of 5 with better features and value, and has a free plan. It's an API for developers building their own tracking.
Peec AI
Peec AI tied at 2 out of 5 and ranked one place higher. It starts at $95 a month with 50 prompts and unlimited seats.
Profound
Profound also scored 2 out of 5 and covers far more engines, but it has no public prices and is built for large brands.
2/5
Should you use Otterly.AI?
Otterly.AI is the cheapest way to start tracking AI answers, but in our test its numbers weren't reliable enough to lean on. Its brand readings matched our manual checks in 82 of 150 answers, its citations in 28 of 50, and changes took 51 hours to appear. That's why it scored 2 out of 5 and came fifth of six.
If you want a low-cost look at how AI tools mention you, and you'll treat the numbers as rough trends, try the free trial and the $29 Lite plan. If you need accurate tracking, Ahrefs Brand Radar did much better in our test.
Otterly.AI suits small businesses wanting cheap, rough AI tracking with an audit; anyone who needs accurate data should look elsewhere.
Still deciding?
Compare AI search visibility tools →
See how Otterly.AI compares
Every tool in our AI search visibility tools test got the same jobs. Our ranking puts the results side by side.
Disagree with our review?
Make your case
If you use Otterly.AI, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
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Frequently asked questions
How much does Otterly.AI cost?
Billed monthly, Lite costs $29 a month for 15 prompts, Standard $189 a month for 100 prompts and Premium $489 a month for 400 prompts. Billed yearly, they cost $25, $160 and $422 a month, which is 15% off. Enterprise starts from 1,000 prompts at a custom price. We checked these prices on November 3, 2026.
How did you test Otterly.AI?
We tracked the same 50 prompts in ChatGPT, Perplexity and Google's AI answers for 14 days in October 2026, using test websites we control. We then checked those answers by hand and compared them with what Otterly.AI reported, including brand mentions and cited sources, and timed how long changes took to appear.
Does Otterly.AI offer a free trial?
Yes, and you don't need a card. Its homepage says the trial lasts 7 days, but a sign-up popup says 14 days, so check which applies when you sign up. There is no permanent free plan, so you'll need to pick a paid plan after the trial.
Which AI engines are included?
Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode and Gemini are add-ons at $9, $59 or $149 a month on Lite, Standard or Premium. Claude is an add-on at $29, $109 or $439 a month on the same plans.
How many prompts can I track?
Lite covers 15 prompts, Standard 100 and Premium 400. Enterprise starts from 1,000 prompts. On Standard and Premium you can add 100 more prompts for $99 a month, but that option isn't available on Lite. Our 50-prompt test needed more than Lite allows.
Who is behind Otterly.AI?
Otterly.AI is a Vienna company founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser. It has no outside funding and has said it won't seek any. A third-party review in August 2026 put the team at 17 people, and the company reports more than 40,000 users.
Written by
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.