The best AI logo generators, tested and ranked
We gave five AI logo generators the same branding jobs for the same made-up online store and had judges score every design blind. Here's which one did best, who owns what you make, and what each costs to start.
About this list
An AI logo generator asks for your business name, industry and a few style choices, then shows you logo ideas you can edit and buy. Most also make matching social posts, business cards and other brand files, and some add websites or business services. You'll find more tools like these in our AI logo generators section and our AI image tools hub.
The big differences are not in how the logos look at first glance. They're in what you actually get when you pay: a single low-resolution file or vector files you can print at any size, full ownership or only a licence, a one-time price or a subscription that renews. None of the tools we tested guarantees you can register your logo as a trademark, and some rule it out.
To compare them fairly, we ran every tool through the same week-long test, from October 17 to October 23, 2026. Each one got 20 branding jobs for the same made-up online store: 8 logos, 4 social posts, 4 business cards and 4 email signatures. We counted how many designs were usable on the first try, had three judges score the work without knowing which tool made it, checked for text and visual mistakes, timed how long each usable design took and checked the commercial-use rights.
Compare at a glance
| # | Tool | Best for | Cheapest way to start | Score |
|---|---|---|---|---|
| 1 | Brandmark | Best overall | $35 one-time (Basic) | 3.0 |
| 2 | Designs.ai | Best for marketing teams | $9.90 a month, billed yearly (Go) | 2.5 |
| 3 | LogoAI | Best low-cost trial | $20 a month (Pro) | 2.5 |
| 4 | Tailor Brands | Best for setting up a business | Free | 2.5 |
| 5 | Looka | Best for brand kit templates | $8 a month, billed yearly (Brand Kit Subscription) | 2.0 |
Features and terms compared
These facts come from each company's own pages and our research, checked on November 2 and 3, 2026; some Looka details come from third-party sources.
| Tool | Cheapest way to start | Free to try | Vector files | Logo ownership | Trademark help |
|---|---|---|---|---|---|
| Brandmark | $35 one-time (Basic) | Unlimited free logo generation | Yes, on every package | Full copyright stated | None |
| Designs.ai | $9.90 a month, billed yearly (Go) | No free plan | Not stated | Licence only, no ownership | Registration not allowed |
| LogoAI | $10 for a 7-day trial, then $20 a month | Paid trial only | SVG and PDF in the brand kit | Not stated; commercial use allowed | Not guaranteed |
| Tailor Brands | Free logo; high-res price not published | Free logo with low-res download | EPS and SVG after paying | Yours to use once paid and downloaded | USPTO filing at extra cost |
| Looka | $35 one-time (Basic) | Free to design and preview | On Premium (EPS, SVG, PDF) | Full ownership on Premium (third-party sources) | Not covered |
Test results side by side
This was a weak group. No tool scored above 3 out of 5, and even the best one needed fixes: Brandmark, the winner, made 14 of 20 designs usable on the first try and 16 by the end, but we still found 55 text or visual defects in 200 checks. What lifted it was speed. At 13.3 minutes per usable design it was the quickest, while the others took between 16.2 and 20.0 minutes.
The middle three tied on 2.5 out of 5 and were split by small things. LogoAI got the best score from the blind judges at 3.1 out of 5, Tailor Brands made the fewest mistakes with 53 defects, and Designs.ai only made 12 of 20 designs usable on the first try. Rights were a sore spot across the board: Brandmark and Designs.ai met only 2 of our 4 commercial-use rights checks, the others 3. Looka came last, with 11 usable designs on the first try, 1.9 out of 5 from the judges and 93 defects.
Every tool got the same test, between October 17, 2026 to October 23, 2026.
| Tool | Score | Outputs usable on the first try | Rounds of regenerating per usable result | Blind quality score (1–5) from three judges | Text, lip-sync or pronunciation errors | Time and credits per usable result, and commercial-use rights |
|---|---|---|---|---|---|---|
| Brandmark | 3/5 | First-try usable 14/20 designs | – | 3.0/5; three blind judges | Text/visual defects 55/200 checks | 13.3 min; rights 2/4 |
| Designs.ai | 2.5/5 | First-try usable 12/20 designs | – | 2.4/5; three blind judges | Text/visual defects 75/200 checks | 16.2 min; rights 2/4 |
| LogoAI | 2.5/5 | First-try usable 14/20 designs | – | 3.1/5; three blind judges | Text/visual defects 62/200 checks | 17.3 min; rights 3/4 |
| Tailor Brands | 2.5/5 | First-try usable 14/20 designs | – | 2.9/5; three blind judges | Text/visual defects 53/200 checks | 19.3 min; rights 3/4 |
| Looka | 2/5 | First-try usable 11/20 designs | – | 1.9/5; three blind judges | Text/visual defects 93/200 checks | 20.0 min; rights 3/4 |
Brandmark
Best overallBrandmark came first of five with 3 out of 5. It made 14 of our 20 designs usable on the first try and 16 by the end, the best final result in the test. The blind judges gave it 3 out of 5, and each usable design took 13.3 minutes, the fastest of the five. Its weak spots were 55 defects in 200 checks and rights, where it met only 2 of our 4 checks. Our Brandmark review has the full results.
Brandmark makes logos with generative AI or from fonts and templates, and you edit them in your browser. You can generate as many logos as you like for free and only pay when you want the files. It sells one-time packages instead of subscriptions: Basic gives you PNG and vector files, Designer adds unlimited revisions, brand guidelines and templates for cards, social posts and a one-page website, and Enterprise adds up to 10 hand-crafted concepts. Its pricing page says full copyright is included.
The catch is the small print. Refund terms aren't stated on the pricing page, there's no trademark wording or clearance, and the page doesn't say whether the licence differs by plan. Brandmark has 2.6 out of 5 on Trustpilot from only 15 reviews (checked November 2026), and some of those complaints seem to be about a business with a similar name.
Who it's for
Small shops that want a solid logo and brand files for a one-time price, without a subscription.
Skip it if
You need help with a trademark or setting up a company. Tailor Brands can file a trademark application and form an LLC for you.
What we liked
- Fastest in our test at 13.3 minutes per usable design
- 16 of 20 designs usable by the end
- One-time prices from $35, free to generate
What we didn't
- 55 defects in 200 checks
- Met only 2 of 4 rights checks
- Refund terms not stated
Key features
- Free, unlimited logo generation
- Browser editor with SVG, PNG and PDF exports
- Brand guidelines and templates on Designer
- Up to 10 hand-crafted concepts on Enterprise
Plans and prices
| Basic PNG and vector logo files. | $35 one-time |
| Designer Unlimited revisions; Brand guidelines. | $95 one-time |
| Enterprise Everything in Designer; Up to 10 hand-crafted concepts. | $195 one-time |
Designs.ai
Best for marketing teamsDesigns.ai came second with 2.5 out of 5, scoring 2.5 on every part. It made 12 of 20 designs usable on the first try and 15 by the end. The blind judges gave it 2.4 out of 5, we found 75 defects in 200 checks, each usable design took 16.2 minutes, and it met 2 of our 4 rights checks. Read our Designs.ai review for more.
Designs.ai is a creative suite rather than a pure logo maker. You describe your project to an AI agent, which picks tools to make logos, images, video, slides and audio, and you refine the results in its studio. Plans are paid yearly and run on monthly credits. Plus and up include a $5,000 indemnity, and it claims GDPR and SOC compliance.
The licence is the deciding factor. Its terms say you don't own what you make, the same content may go to others, and you can't register the designs as trademarks. Costbench says plans auto-renew and the prepaid year is lost if you cancel. It has 1.4 out of 5 on Trustpilot from 68 reviews (checked November 2026), with complaints about charges after free trials and trouble cancelling.
Who it's for
Marketing teams that need lots of social posts, video and slides and don't mind a licence instead of ownership.
Skip it if
You want a logo that's yours. Brandmark states full copyright and did better on every measure.
What we liked
- Logos, video, images, slides and audio in one suite
- 15 of 20 designs usable by the end
- $5,000 indemnity on Plus and up
What we didn't
- No ownership and no trademark registration
- Only 12 of 20 designs usable on the first try
- Only sold billed yearly
Key features
- AI agent that picks the right tools
- Logo design skill for wordmarks and emblems
- Video, image, slides and audio generators
- Monthly credits on every plan
Plans and prices
| Go 500 credits a month (1,000 on a promo until Dec 31); 1 user. | $9.90 a month, billed yearly |
| Plus 2,500 credits a month; 2 users. | $39 a month, billed yearly |
| Pro 10,000 credits a month; 5 users. | $79 a month, billed yearly |
| Enterprise 100,000 credits a month; 30 users. | $639 a month, billed yearly |
LogoAI
Best low-cost trialLogoAI came third with 2.5 out of 5. It made 14 of 20 designs usable on the first try, tied with Brandmark and Tailor Brands, and the blind judges gave it 3.1 out of 5, the best quality score of the five. But we found 62 defects in 200 checks, each usable design took 17.3 minutes, and value for money was its weakest part at 2. It met 3 of our 4 rights checks. Our LogoAI review explains the results.
LogoAI runs several AI models at once to turn your name and industry into logo ideas in different styles, then builds a brand kit with a website concept, colours, fonts, videos and social assets you can export as SVG, PNG or PDF. Its Design Studio adds an AI image editor and video generator. Everything runs on credits: 200 in the trial and 500 a month on Pro.
Its pricing page says commercial use is included but exclusivity and trademark registration aren't guaranteed, and it doesn't say who owns the designs. Refund terms aren't stated. It has 2.1 out of 5 on Trustpilot from 12 reviews (checked November 2026), with users praising the easy interface but complaining about credits used up on edits and slow support.
Who it's for
Founders who want quick logo ideas plus a brand kit and AI design tools, and will check every file.
Skip it if
You'd rather pay once or need a trademark-ready logo. Brandmark sells one-time packages, and Tailor Brands offers trademark filing.
What we liked
- Best judges' score in the test, 3.1 out of 5
- Cheap 7-day trial for $10
- Brand kit, image and video tools on one plan
What we didn't
- 62 defects in 200 checks
- 17.3 minutes per usable design
- No promise of exclusivity or trademark
Key features
- Logo Generator 2.0 with several AI models
- Brand kit with website concept and social assets
- SVG, PNG and PDF exports
- Design Studio image editor and video generator
Plans and prices
| 7-Day Trial Branding Suite; Design Studio. | $10 one-time |
| Pro 500 AI credits per month; Unrestricted downloads. | $20 a month |
Tailor Brands
Best for setting up a businessTailor Brands came fourth with 2.5 out of 5. It made 14 of 20 designs usable on the first try and 15 by the end, the blind judges gave it 2.9 out of 5, and we found 53 defects in 200 checks, the fewest of the five. Output quality and rights were its best parts at 3, and it met 3 of our 4 rights checks. Speed and value held it back at 2 each: each usable design took 19.3 minutes. More in our Tailor Brands review.
Tailor Brands lets you make a logo for free and download a low-resolution copy, and charges for high-resolution EPS, SVG and PNG files, a brand book, letterheads, cards and social versions. It's also a one-stop shop for new businesses, with LLC formation, a domain and website, bookkeeping and a trademark service that files a USPTO application for you at extra cost. It doesn't review the application or guarantee approval.
Its terms are clearer on rights than most: you can keep using the logo commercially after cancelling, if you paid in full and downloaded it. They also allow it to use your content to build its AI models, and we found no opt-out. It has 4.8 out of 5 on Trustpilot from 18,122 reviews (checked November 2026), though complaints about charges after cancelling and hidden add-on fees are common.
Who it's for
New business owners who want a logo, an LLC and maybe a trademark filing from one company.
Skip it if
You only want a logo at a clear price. Brandmark publishes its one-time prices and was faster in our test.
What we liked
- Fewest defects, 53 in 200 checks
- Free logo with a low-res download
- Clear right to keep using a paid logo
What we didn't
- 19.3 minutes per usable design
- No published price for high-res logo files
- Your content may be used to build its AI
Key features
- Free logo creation
- High-res vector files and brand book after paying
- USPTO trademark filing as an add-on
- LLC formation, domain and website
- Bookkeeping with a 30-day trial
Plans and prices
| Basic (LLC formation) LLC formation; 8 free logos. | Custom contact sales |
| Essential (LLC) Everything in Basic; Compliance. | Custom contact sales |
| Elite (LLC) Everything in Essential; Domain and website. | Custom contact sales |
Looka
Best for brand kit templatesLooka came last of five with 2 out of 5. Only 11 of 20 designs were usable on the first try, the blind judges gave it 1.9 out of 5, and we found 93 defects in 200 checks, the most in the test. Editing helped, taking it to 15 of 20 by the end, but each usable design took 20.0 minutes, the slowest of the five. It met 3 of our 4 rights checks. Our Looka review has the details.
Looka creates logo options from your name, industry and style choices, then lets you change colours, fonts, layout and icons. Designing is free, so you can see what it makes before you pay. You then buy the files as a one-time package or take a yearly brand kit that puts your logo on hundreds of templates for social posts, cards and letterheads, with a website on the higher tier. Third-party reviews describe the Premium package as full ownership with vector files and unlimited changes.
Users are much happier than our results suggest, at 4.4 out of 5 on Trustpilot from 14,481 reviews (checked November 2026), with praise for the easy design flow. Complaints are about unrecognised charges and strict refund conditions. The cheapest package is a single low-resolution PNG, so most buyers will need Premium.
Who it's for
Patient non-designers who want a logo and a large set of templates together and will spend time editing.
Skip it if
You want a stronger logo with less effort. Brandmark made more usable designs, faster, at the same starting price.
What we liked
- Free to design and preview logos
- Brand kit with templates for social and print
- Choice of one-time packages or a yearly kit
What we didn't
- Only 11 of 20 designs usable on the first try
- 1.9 out of 5 from the judges, 93 defects
- Cheapest package is one low-res PNG
Key features
- AI logo generation from name and style
- Logo editor for colours, fonts and icons
- Brand kit with hundreds of templates
- AI website on Brand Kit Web
Plans and prices
| Basic Logo Package One low-res PNG file. | $35 one-time |
| Premium Logo Package PNG, EPS, SVG, PDF; Colour variations. | $72 one-time |
| Brand Kit Subscription Unlimited logo changes; 300+ branded assets. | $8 a month, billed yearly |
| Brand Kit Web Subscription Everything in Brand Kit; AI-generated website. | $10.75 a month, billed yearly |
What it costs to get started
Brandmark and Looka both start at $35 one-time, but you get different things: Brandmark's Basic includes PNG and vector files, while Looka's Basic is one low-resolution PNG. Looka's Premium, with vector files, is $72 one-time, and Brandmark's Designer is $95 one-time. Looka's Brand Kit is $8 a month, billed yearly ($96 a year), and Brand Kit Web is $10.75 a month, billed yearly. Looka's prices come from a dated third-party listing because its official page couldn't be read.
LogoAI charges $10 for a 7-day trial, then renews at $20 a month unless you cancel. Designs.ai is only sold billed yearly, from $9.90 a month on Go to $79 a month on Pro. Tailor Brands lets you make a logo and download a low-res copy free, but doesn't publish the price of high-res files; its LLC plans run from $0 plus state fees to $249 a year. Prices were checked on November 2 and 3, 2026.
| Tool | Cheapest way to start | Free plan | Free trial |
|---|---|---|---|
| Brandmark | $35 one-time (Basic) | Yes | No |
| Designs.ai | $9.90 a month, billed yearly (Go) | No | Not stated |
| LogoAI | $20 a month (Pro) | Not stated | 7 days |
| Tailor Brands | Free | Yes | 30 days |
| Looka | $8 a month, billed yearly (Brand Kit Subscription) | Yes | No |
Prices from each tool's own pricing page. Prices can change, so check before you buy.
Also worth knowing about
We didn't test these logo tools, but they come up often in roundups and may suit a specific need.
Canva
A general design tool with a logo maker, ranked first in one roundup. We haven't tested it.
Recraft
An AI image model rather than a logo maker, picked by one roundup for vector logo marks. We haven't tested it, but our AI image generators list covers similar tools.
Hatchful by Shopify
A free option that appears in several roundups. We haven't tested it.
How we tested
Every logo generator went through the same week-long test, from October 17 to October 23, 2026. Each one got the same written brief for the same made-up online store: 20 branding jobs, made up of 8 logos, 4 social posts, 4 business cards and 4 email signatures. Each tool ran on the plan that removes watermarks, so the results compare like with like. You can read the full set-up in how we test.
We counted how many designs were usable on the first try and by the end. Three judges scored each tool's work from 1 to 5 without knowing which tool made it. We ran 200 checks per tool for text and visual defects, such as misspelled names or broken layouts, timed the minutes each usable design took, and ran 4 checks on commercial-use rights.
Each tool then got a score out of 5, in half points, for output quality, control and editing, speed, rights and licensing, and value for money. Together they make the overall score, and the ranking follows it.
How to choose
Brandmark says full copyright is included, and Looka's Premium package is described as full ownership. Designs.ai only gives you a licence, and the same content may go to others. If the logo will carry your brand for years, choose a tool that sells ownership.
No tool here guarantees your logo can be registered, and Designs.ai forbids it. Tailor Brands can file a USPTO application for you, but doesn't review it. Run your own trademark search, and talk to a lawyer if the brand matters.
For print and signs you need vector files such as SVG, EPS or PDF. Brandmark includes them from its cheapest package, while Looka's cheapest is one low-resolution PNG.
Brandmark and Looka's logo packages are one-time. LogoAI renews at $20 a month after its trial, and Designs.ai is billed yearly. If you only need a logo, paying once is simpler.
Every tool made text and visual mistakes, from 53 to 93 in 200 checks. Check the spelling of your business name and how the logo looks small before you pay or print.
Terms you'll see
- Vector file
- A logo file such as SVG, EPS or PDF that can be resized to any size without going blurry.
- Brand kit
- A set of matching designs, such as social posts, business cards and letterheads, built around your logo.
- Trademark
- Legal protection for a name or logo that identifies your business, registered in the US with the USPTO.
- Non-exclusive licence
- Permission to use a design that the company can also give to other people.
- Credits
- An allowance that gets used up each time you generate or edit a design.
Frequently asked questions
What is the best AI logo generator?
In our test, Brandmark came first with 3 out of 5. It made 14 of 20 designs usable on the first try, 16 by the end, and was the fastest at 13.3 minutes per usable design. You pay once, from $35. No tool scored higher than 3, though, so proofread whatever you make.
How much does an AI logo cost?
Designing is usually free, and you pay for the files. Brandmark and Looka start at $35 one-time, though Looka's cheapest is one low-resolution PNG. LogoAI costs $10 for a 7-day trial, then $20 a month. Designs.ai starts at $9.90 a month, billed yearly. Tailor Brands doesn't publish its high-res logo price.
Do I own the logo an AI tool makes?
It depends on the tool. Brandmark says full copyright is included, and third-party reviews describe Looka's Premium package as full ownership. Tailor Brands lets you keep using a logo you paid for and downloaded. Designs.ai gives only a non-exclusive licence, and LogoAI doesn't say who owns the designs.
Can I trademark an AI-generated logo?
Roundups say it's often possible if the logo is original and you hold commercial rights, but they advise a USPTO search and a lawyer. Tool terms differ: Designs.ai forbids registering its designs, LogoAI gives no guarantee, and Tailor Brands can file an application for you without reviewing it.
How did we test these AI logo generators?
We gave each tool the same 20 branding jobs for the same made-up online store from October 17 to 23, 2026: 8 logos, 4 social posts, 4 business cards and 4 email signatures. We counted first-try usable designs, had three blind judges score the work, ran 200 defect checks, timed each usable design and checked commercial-use rights.
Can I get a refund on an AI logo?
Not easily. Tailor Brands' terms allow a full refund within 30 days if you received no added-value service, otherwise refunds lose a $29 fee. Brandmark and LogoAI don't state refund terms on their pricing pages, and Designs.ai has no refund policy on its licence page. Use free previews and trials before paying.
The bottom line
Brandmark is the AI logo maker we'd try first, but no tool here was strong, so generate for free, proofread every file and pay only for the design you're sure of.
Make your case
Think a tool is missing or wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Think your company belongs on this list?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.
Update history
- November 4, 2026: published with the results of our test, run between October 17, 2026 to October 23, 2026.
