Looka review: what its logos and brand kit are really like

How we scored it

Looka scored 2 out of 5 on output quality, control, speed and value, and a slightly better 2.5 on rights and licensing. That adds up to 2 out of 5 overall.

Overall score: 2 / 5, the average of the five parts, rounded to the nearest half point.

• Output quality (2/5): Our three blind judges gave its designs 1.9 out of 5, and only 11 of 20 were usable on the first try.
• Control and editing (2/5): Editing lifted usable designs from 11 to 15 of 20, but 5 still didn't make the cut.
• Speed (2/5): Each usable design took about 20 minutes, which is slow for a tool meant to save time.
• Rights and licensing (2.5/5): It passed 3 of our 4 commercial-use rights checks, its best result in the test.
• Value for money (2/5): Designing is free, but you pay to download, and the cheapest package gives you only one low-resolution PNG file.

Looka in plain terms

Looka is an AI logo maker. You type in your business name, pick your industry and choose a few styles you like, and it creates logo options for you. You can then edit the one you like and pay to download the files, either as a one-time package or as part of a yearly brand kit.

The brand kit is what makes it more than a logo tool. It adds templates for things like social posts, business cards and letterheads, so your logo shows up in a consistent style everywhere. A higher tier also bundles an AI-built website. Looka used to be called Logojoy.

Like most tools in our AI image tools section, Looka is for people who don't have a designer. It's cheaper than hiring one on listed prices, but the results are built from AI and templates rather than designed from scratch for you.

What happens after you sign up

Looka takes you from a business name to finished files in four steps.

1. Describe your brand. Enter your business name, industry and style preferences.

2. Pick a logo. Browse the logo options Looka's AI creates and choose the one closest to what you want.

3. Edit it. Change colours, fonts, layout and icon in the browser editor until it looks right.

4. Pay and download. Designing is free, but you buy a package or subscription to get the files.

What you get

Looka covers the basics of a small brand: a logo, an editor and templates to use it on. Some features need the brand kit subscription.

Who gets the most out of Looka

Looka works best for someone who needs a simple brand fast and doesn't mind tidying up the results. It's a poorer fit if you need polished, ready-to-use designs or might change your business name.

Looka vs Brandmark, Tailor Brands and a freelance designer

In our test, all four other logo makers scored higher than Looka. Brandmark came first with 3 out of 5, and Tailor Brands scored 2.5 with better output quality and rights scores than Looka. Our best logo generators list has the full ranking.

A freelance designer costs more than Looka on listed prices, but you get work made for your business rather than built from AI and templates. Free design tools are another option, though with Looka you can't download a full-resolution logo without paying.

How we tested Looka over 7 days

We tested Looka from October 17 to October 23, 2026. Every tool in this group gets the same written brief for the same made-up online store, and the plan that removes watermarks. For logo makers, that brief is 20 design jobs: 8 logos, 4 social posts, 4 business cards and 4 email signatures. You can read more in how we test.

First we counted how many designs were usable straight away. Only 11 of the 20 were good enough to use without changes. For the rest, we went into the editor and adjusted fonts, colours and layout. By the end, 15 of the 20 were usable, so editing rescued 4 designs, but 5 never got there.

Next, three judges scored every design from 1 to 5 without knowing which tool made it. Looka's average was 1.9 out of 5, below the middle of the scale.

We also checked each design closely for text and visual problems. Across 200 checks, we found 93. In practice, that means you need to look over every design carefully before you print or post it.

Finally, we timed the work. Each usable design took about 20 minutes. On rights, Looka passed 3 of our 4 checks on whether you can use the designs commercially.

Put together, our results show a tool that gets you a usable brand eventually, but not quickly or with much polish. About half the designs worked first time, editing brought that to 15 of 20, and the judges weren't impressed with the quality. Mistakes in text and visuals came up often, and each usable design took about 20 minutes. Rights were the brightest spot, with 3 of 4 checks passed.

Tested October 17, 2026 to October 23, 2026.

The good and the bad from our test

How much Looka costs

Designing logos in Looka is free, and you only pay when you want to download. You can buy a one-time logo package or a yearly brand kit subscription. The Basic Logo Package costs $35 one-time, and the Premium Logo Package costs $72 one-time. The Brand Kit Subscription is $8 a month, billed yearly at $96, and Brand Kit Web is $10.75 a month, billed yearly at $129.

Most buyers who only need a logo should skip Basic, since it gives you one low-resolution PNG file. Premium includes the file types you need for print and web, colour variations and unlimited changes after you buy. Choose a brand kit only if you'll use the templates. Prices were checked on November 3, 2026.

There's a free plan in the sense that designing logos is free, but you have to pay to download any files. There's no free trial of the paid plans.

Some prices come from a third-party listing dated October 2026, because Looka's official pricing page couldn't be read. That listing shows higher prices than a year earlier.

Third-party sources say refunds are available within 7 days, and only if you haven't downloaded the files. Subscriptions renew automatically, and one third-party source says you cancel by emailing support.

Prices checked November 3, 2026. Prices can change, so check before you buy.

Can you safely use a Looka logo for your business?

Third-party reviews describe the Premium package as giving you full ownership of your logo, which you keep even if a subscription ends. We couldn't read Looka's official terms to confirm this, and we found nothing on registering a Looka logo as a trademark.

AI-made logos can look like other companies' marks, and checking that falls to you. One source advises doing your own trademark search and talking to an attorney before you rely on a logo. Also note that your business name is reported to be locked once you finalise the logo.

The other risk is billing. Users on Trustpilot and other sites complain about subscriptions renewing automatically and charges they didn't recognise.

Check the refund terms before you open your files, and set a reminder before any subscription renews.

What Looka users say

Users rate Looka well overall. On Trustpilot, checked November 2, 2026, it has 4.4 out of 5 from 14,481 reviews, labelled Excellent, with 169 in the last 12 months. 77% give 5 stars and 6% give 1 star. Looka replies to 56% of negative reviews, usually within 2 weeks.

Happy users mention fast support replies, an easy and fun design process and a broad brand kit. The complaints cluster around billing: charges people didn't recognise or that kept recurring, support that sometimes didn't reply, strict refund rules and limited options for importing your own files.

Recent user reviews, in short

Summarised in our own words, not quoted. Reviewer names are left out.

Users enjoy the design process more than our results would suggest, and that's fair: it is easy to use. But our test looked at what you end up with, and with 11 of 20 designs usable first time and a 1.9 out of 5 quality score, the results fell short of the experience.

Ratings checked November 2, 2026.

Looka alternatives worth a look

Four other logo makers went through the same test, and all scored higher than Looka.

Brandmark

Brandmark came first with 3 out of 5, scoring higher on output quality, control, speed and value. It suits buyers who want a one-time payment and vector files.

Our score 3/5 · Free to try; $35 one-time

Read review

Designs.ai

Designs.ai scored 2.5 out of 5, evenly across all five parts. Pick it if you want logos plus video and slides in one subscription.

Our score 2.5/5 · $9.90/mo (billed yearly)

Read review

LogoAI

LogoAI scored 2.5 out of 5, with a better output quality score of 3. It suits founders who want logo, AI image and video tools on one credit plan.

Our score 2.5/5 · $20/mo

Tailor Brands

Tailor Brands scored 2.5 out of 5, with better output quality and the best rights score in our test. It's aimed at new business owners who also want LLC and website services.

Our score 2.5/5 · Free