AI logo generators
We put 5 AI logo generators through the same test. Brandmark came out on top with 3 out of 5. Here are all the results, what each tool costs and how we test them.
AI logo generators we tested
Best score first. Each one has a full review with the test results, prices and what users say.
Brandmark
3/5Read our review →
Designs.ai
2.5/5Read our review →
LogoAI
2.5/5Read our review →
Tailor Brands
2.5/5Read our review →
Looka
2/5Read our review →Test results compared
Every tool got the same test, between October 17, 2026 to October 23, 2026.
| Tool | Score | Outputs usable on the first try | Rounds of regenerating per usable result | Blind quality score (1–5) from three judges | Text, lip-sync or pronunciation errors | Time and credits per usable result, and commercial-use rights |
|---|---|---|---|---|---|---|
| Brandmark | 3/5 | First-try usable 14/20 designs | – | 3.0/5; three blind judges | Text/visual defects 55/200 checks | 13.3 min; rights 2/4 |
| Designs.ai | 2.5/5 | First-try usable 12/20 designs | – | 2.4/5; three blind judges | Text/visual defects 75/200 checks | 16.2 min; rights 2/4 |
| LogoAI | 2.5/5 | First-try usable 14/20 designs | – | 3.1/5; three blind judges | Text/visual defects 62/200 checks | 17.3 min; rights 3/4 |
| Tailor Brands | 2.5/5 | First-try usable 14/20 designs | – | 2.9/5; three blind judges | Text/visual defects 53/200 checks | 19.3 min; rights 3/4 |
| Looka | 2/5 | First-try usable 11/20 designs | – | 1.9/5; three blind judges | Text/visual defects 93/200 checks | 20.0 min; rights 3/4 |
Want just the shortlist?
Our best-of list ranks every tool in this test, with what each one is best for.
What AI logo generators do
AI logo generators create logo options from a business name, industry and style choices, then let you edit them and sell the files. Some also add brand kits, templates, websites or business services.
Who uses them: New founders and small businesses without a designer, Side-project and startup owners on a tight budget, Marketers needing quick placeholder or social branding, Freelancers building a brand for clients.
Price range: Logo-only purchases run roughly $35 to $195 one-time (Looka $35 and $72 per Costbench, Brandmark $35, $95, $195). Subscriptions run about $20 per month (LogoAI) and $9.90 to $79 per month. Tailor Brands logo pricing could not be confirmed; its official pricing pages show LLC formation at $0 to $249 per year. Free design and preview is common but high-resolution downloads are paid.
What to check before you buy
Ownership and licence. Some tools sell full ownership (Looka Premium per third parties, Brandmark per its pricing page), others a non-exclusive licence (Designs.ai). Read the terms before building a brand on it.
Trademark route. No tool in the lineup guarantees registrability. LogoAI says commercial use does not guarantee exclusivity or trademark registration; Designs.ai bars registering end products; Tailor Brands files a USPTO application without reviewing it.
File formats. Vector files (SVG, EPS, PDF) matter for print and scaling; cheapest tiers can be low resolution.
Pricing model. One-time packages versus subscriptions and credits change the real cost, including renewals.
Originality. Template-based tools can produce lookalike marks; reverse image search before committing.
How we test AI logo generators
The test for this category: 20 brand jobs for one made-up online store: 8 logos, 4 social posts, 4 business cards, 4 email signatures.
One written creative brief per category for the same made-up online store (for example 20 design jobs for logo makers, 10 video prompts for video generators, 5 scripts for voice tools). Every tool gets the identical brief and the plan that removes watermarks.
Each tool is tested on a paid plan, and its review shows the plan, the price and the test dates. The overall score is the average of the five parts on the right, rounded to the nearest half star. See the full method for AI image, video and audio tools.
What we measure
- Outputs usable on the first try
- Rounds of regenerating per usable result
- Blind quality score (1–5) from three judges
- Text, lip-sync or pronunciation errors
- Time and credits per usable result, and commercial-use rights
The five parts of the score
Frequently asked questions
Can I trademark an AI-generated logo?
Roundups (Jotform, ToolJunction) say it is often possible if original and you hold commercial rights, but advise a USPTO search and an attorney; rules are evolving. Tool terms differ: Designs.ai bars registration, LogoAI gives no guarantee.
Do I own the logo an AI tool makes?
Depends on the tool: Brandmark states full copyright; Looka Premium described as full ownership by third parties; Tailor Brands allows use after cancelling if paid and downloaded; Designs.ai grants only a non-exclusive licence.
Are AI logo generators free?
Preview is usually free; downloads of full-resolution files cost from $35 one-time or about $10 to $20 per month.
Is the logo unique?
Not guaranteed; template-based tools can overlap. Reverse image search first.
Which is best for a small business?
Looka is the most common pick in roundups; Brandmark for one-time payment.
More in AI image and design tools
Page updated November 4, 2026.
Mia Chen
I've always loved the creative side of technology. I'm particularly interested in user experience and how small design decisions can completely change the way a platform feels.
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