Intent data providers
We put 8 intent data providers through the same test. Champify came out on top with 3 out of 5. Here are all the results, what each tool costs and how we test them.
Intent data providers we tested
Best score first. Each one has a full review with the test results, prices and what users say.
Champify
3/5Read our review →
G2 Buyer Intent
2.5/5Read our review →
Leadspace
2.5/5Read our review →
LoneScale
2.5/5Read our review →
TechTarget
2.5/5Read our review →
6sense
2/5Read our review →
TheirStack
2/5Read our review →
Bombora
2/5Read our review →Test results compared
Every tool got the same test, between October 24, 2026 to October 30, 2026.
| Tool | Score | Match rate: contacts found out of 200 | Email accuracy (verified by sending or verification) and phone accuracy | Job titles and company data correct | Cost per valid contact | Data sources, opt-out process and GDPR/CCPA compliance |
|---|---|---|---|---|---|---|
| Champify | 3/5 | Found 69/100 accounts | Verified buying signals 48/69 | Correct account attributes 42/69 | – | Source/opt-out/data-policy checks 5/8 |
| G2 Buyer Intent | 2.5/5 | Found 60/100 accounts | Verified buying signals 42/60 | Correct account attributes 37/60 | – | Source/opt-out/data-policy checks 5/8 |
| Leadspace | 2.5/5 | Found 62/100 accounts | Verified buying signals 38/62 | Correct account attributes 37/62 | – | Source/opt-out/data-policy checks 5/8 |
| LoneScale | 2.5/5 | Found 69/100 accounts | Verified buying signals 44/69 | Correct account attributes 41/69 | – | Source/opt-out/data-policy checks 4/8 |
| TechTarget | 2.5/5 | Found 69/100 accounts | Verified buying signals 43/69 | Correct account attributes 45/69 | – | Source/opt-out/data-policy checks 4/8 |
| 6sense | 2/5 | Found 62/100 accounts | Verified buying signals 36/62 | Correct account attributes 34/62 | – | Source/opt-out/data-policy checks 5/8 |
| TheirStack | 2/5 | Found 62/100 accounts | Verified buying signals 35/62 | Correct account attributes 35/62 | – | Source/opt-out/data-policy checks 5/8 |
| Bombora | 2/5 | Found 59/100 accounts | Verified buying signals 35/59 | Correct account attributes 35/59 | – | Source/opt-out/data-policy checks 5/8 |
Want just the shortlist?
Our best-of list ranks every tool in this test, with what each one is best for.
What intent data providers do
Intent data providers sell signals showing which companies, and sometimes which people, are actively researching a topic or product category. The signals come from publisher networks, review sites, job postings or job changes, and are delivered into CRMs, ad platforms and sales tools so teams can prioritise in-market accounts.
Who uses them: B2B sales and RevOps teams, ABM and demand generation marketers, Software vendors listed on review sites, Agencies running paid audiences for B2B clients.
Price range: G2 Buyer Intent estimates run about 20,000 to 100,000 plus. Job-signal and job-change tools publish prices: TheirStack from 49 USD a month, LoneScale from 200, Champify from 500. Leadspace has no listed plans in its file. Free tiers are rare; 6sense ended its Sales Intelligence free plan on 2026-08-12.
What to check before you buy
. Most teams stack two.
Account or contact level. Bombora and G2 are account-level; Champify and LoneScale track people and job changes.
Price transparency. TheirStack, LoneScale and Champify publish prices from 49 to 500 USD a month.
Coverage fit. G2 signals depend on your buyers using G2; TechTarget fits IT sellers; Bombora is broad across topics.
Activation. Check CRM sync, ad audience delivery and whether a platform is required (6sense) or the data stands alone (Bombora).
How we test intent data providers
The test for this category: Compare intent signals for 100 known accounts with real buying activity we can verify; coverage and freshness.
A fixed sample of 200 known business contacts across company sizes and regions, where we already know the correct email, phone and job title. Every tool searches or enriches the same list.
Each tool is tested on a paid plan, and its review shows the plan, the price and the test dates. The overall score is the average of the five parts on the right, rounded to the nearest half star. See the full method for lead data and enrichment tools.
What we measure
- Match rate: contacts found out of 200
- Email accuracy (verified by sending or verification) and phone accuracy
- Job titles and company data correct
- Cost per valid contact
- Data sources, opt-out process and GDPR/CCPA compliance
The five parts of the score
Frequently asked questions
What is intent data?
Signals showing that a company or person is researching a topic or product, collected from publisher networks, review sites, your own site, job postings or job changes.
How much does intent data cost?
Quote-only vendors run roughly 25,000 USD to 95,000 USD a year; job-signal tools start at 49 to 500 USD a month.
Is intent data account-level or person-level?
Bombora and G2 are account-level; Champify and LoneScale track individual job changes.
Do I need an ABM platform to use intent data?
No. Bombora is sold as a data feed without a platform; 6sense bundles intent into a platform but also sells data packs separately.
Is there free intent data?
Almost none among the lineup; 6sense ended its Sales Intelligence free plan on 2026-08-12 and TheirStack offers limited free credits.
More in marketing automation and CRO
Page updated November 4, 2026.
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.
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