The best sales engagement platforms, tested and ranked
We built the same five-step outreach sequence in six sales engagement platforms and checked how well each one ran it, reported on it and reached the inbox. Here's which one did best, who each one suits and what it costs to start.
About this list
A sales engagement platform lets your reps run outreach in steps across email, phone, SMS and LinkedIn from one place. You build a sequence once, add prospects, and the tool sends emails, reminds reps to call and logs everything to your CRM. Newer platforms add AI agents, call recording and coaching, and some bundle contact data. You'll find more in our sales engagement section and our sales software hub.
The tools split into two groups. Apollo.io, Klenty, La Growth Machine and Mixmax publish their prices and let you start on your own, each with a free trial and two with a free plan. Outreach and Salesloft are enterprise suites sold only by quote, with coaching and forecasting on top. They also differ in channels and in contact data, which only Apollo.io builds in.
To compare them fairly, we ran the same hands-on test in every platform from October 17 to October 23, 2026. For a made-up online store, we built the same five-step sequence across email, calls and LinkedIn, ran 25 workflow checks, timed setup and import, asked the reports five standard sales questions, ran six email, calendar and phone checks, and sent 100 test messages to check deliverability.
Compare at a glance
| # | Tool | Best for | Cheapest way to start | Score |
|---|---|---|---|---|
| 1 | Apollo.io | Best overall | $59 a month (Basic) | 4.0 |
| 2 | Klenty | Best for email plus calling | $50 a month, billed yearly (Starter) | 3.0 |
| 3 | La Growth Machine | Best for LinkedIn-led outreach | 60 EUR a month (Basic) | 2.5 |
| 4 | Outreach | Best for large revenue teams | No public price | 2.5 |
| 5 | Salesloft | Best for engagement plus forecasting | No public price | 2.5 |
| 6 | Mixmax | Best for working inside Gmail | $29 a month, billed yearly (I reach out every week) | 2.0 |
Features and terms compared
These facts come from each company's own pages and our research, checked on November 3, 2026; prices follow the cheapest way to start.
| Tool | Starting price | Free plan or trial | Channels | Built-in contact data | Security certifications |
|---|---|---|---|---|---|
| Apollo.io | $59 a user a month (Basic) | Free plan (Gmail-only campaigns); trial, length not stated | Email and calls (dialer from Professional) | Yes, metered by credits | SOC 2 Type 2, ISO 27001 |
| Klenty | $50 a month, billed yearly, unlimited users | 14-day trial, up to 200 emails | Email; calls, SMS and social from Growth | No | SOC 2 Type 2 (company claim) |
| La Growth Machine | 60 EUR an identity a month (Basic) | 14-day trial, no card needed | LinkedIn, email, calls, voice messages, X | Lead enrichment included | GDPR data processing agreement |
| Outreach | No public price | No trial listed | Multichannel sequences, calls and meetings | No | SOC 2 Type II, ISO 27001, 27701, 42001, HIPAA |
| Salesloft | No public price | No trial published | Email, calls and social | Not stated | Not stated |
| Mixmax | $29 a user a month, billed yearly | Free plan (50 recipients a month); 14-day trial, no card | Email and meetings in Gmail and Outlook | No | SOC 2 Type II, SOC 3 |
Test results side by side
Apollo.io led on every measure. It got 21 of 25 workflow checks right at 4.9 minutes per step, set up in 133 minutes, answered 4 of 5 report questions, passed 5 of 6 email, calendar and phone checks, and 84 of 100 test messages passed our deliverability check. No other platform passed more than 73 messages, set up in under 182 minutes or got more than 18 checks right.
The biggest gap was deliverability, which decides whether your emails are seen at all. Apollo.io, Klenty and Outreach passed 72 to 84 of 100 test messages, while La Growth Machine, Salesloft and Mixmax passed only 53 to 59. Integrations were the most even result: everyone except Apollo.io passed 4 of 6 checks. The surprise was that the enterprise suites, Outreach and Salesloft, did no better than the cheaper self-serve tools.
Every tool got the same test, between October 17, 2026 to October 23, 2026.
| Tool | Score | Tasks completed and minutes per task | Setup and import time | Reporting: can it answer 5 standard sales questions | Integrations with email, calendar and phone | Price for 5 and 25 seats, including required add-ons |
|---|---|---|---|---|---|---|
| Apollo.io | 4/5 | 21/25 checks correct; 4.9 min/item | 133 min setup/import | Standard report questions answered 4/5 | Email/calendar/phone checks 5/6 | – |
| Klenty | 3/5 | 17/25 checks correct; 6.3 min/item | 188 min setup/import | Standard report questions answered 4/5 | Email/calendar/phone checks 4/6 | – |
| La Growth Machine | 2.5/5 | 14/25 checks correct; 8.2 min/item | 182 min setup/import | Standard report questions answered 3/5 | Email/calendar/phone checks 4/6 | – |
| Outreach | 2.5/5 | 18/25 checks correct; 6.5 min/item | 205 min setup/import | Standard report questions answered 3/5 | Email/calendar/phone checks 4/6 | – |
| Salesloft | 2.5/5 | 14/25 checks correct; 7.9 min/item | 194 min setup/import | Standard report questions answered 3/5 | Email/calendar/phone checks 4/6 | – |
| Mixmax | 2/5 | 14/25 checks correct; 8.3 min/item | 246 min setup/import | Standard report questions answered 3/5 | Email/calendar/phone checks 4/6 | – |
Apollo.io
Best overallApollo.io came first of six with 4 out of 5, scoring an even 4 on every part. It got 21 of 25 workflow checks right at 4.9 minutes per step, the fastest in the test, and set up in 133 minutes. Its reports answered 4 of 5 standard questions, it passed 5 of 6 email, calendar and phone checks, and 84 of 100 test messages passed our deliverability check, the best result here. Our full Apollo.io review has the details.
Apollo.io combines a B2B contact and company database with email sequences, a dialer, AI research and CRM sync, so you can find prospects and contact them from one account. Credits meter data exports and some AI features; they are shared across the team and expire at the end of each billing cycle. Paid plans start at $59 a user a month for Basic, with a dialer, call recording and AI features on Professional.
It has drawbacks. There are no refunds for unused time, credits cap how much data you can use, and users often mention outdated emails, so verify addresses before you send. It has 4.7 out of 5 on G2 from 9,532 reviews but 3.1 on Trustpilot from 1,387 (both checked November 2026).
Who it's for
Small and mid-size outbound teams that want contact data and sequences in one tool, and a free plan to start on.
Skip it if
You need enterprise coaching and forecasting from one vendor; Outreach covers that. If you already have clean leads and want calling, Klenty is an alternative.
What we liked
- 21 of 25 workflow checks right, the most
- 84 of 100 test messages passed deliverability
- Free plan and published prices
What we didn't
- Credits cap exports and expire each cycle
- No refunds for unused time
- Users report outdated emails
Key features
- B2B contact and company database
- Email sequences, from Gmail on the free plan
- Dialer and call recording on Professional
- Salesforce and HubSpot sync
- SOC 2 Type 2 and ISO 27001
Plans and prices
| Free Gmail-only email campaigns; Limited credits. | Free |
| Basic Email sequencing; 30,000 credits a year. | $59 a month, or $49 a month billed yearly |
| Professional 48,000 credits a year; AI features. | $99 a month, or $79 a month billed yearly |
| Organization (Custom on the pricing page) 72,000 credits a year; SSO. | $149 a month, or $119 a month billed yearly |
Klenty
Best for email plus callingKlenty came second with 3 out of 5, scoring 3 on every part except value for money at 2.5. It got 17 of 25 workflow checks right at 6.3 minutes per step, set up in 188 minutes and answered 4 of 5 report questions, matching the leader on reporting. It passed 4 of 6 email, calendar and phone checks, and 73 of 100 test messages passed our deliverability check, second only to Apollo.io. Read our Klenty review.
Klenty runs email, phone, SMS and social cadences and syncs with Salesforce and HubSpot. Its Starter plan is unusual: $50 a month, billed yearly, as a flat price for unlimited users and mailboxes, covering email sequences with deliverability tools and A/B tests. Growth, at $70 a user a month billed yearly, adds the dialer, SMS and AI call tools, and Plus, at $99 a user a month billed yearly, adds account-based tools and AI scorecards.
There's no free plan, only a 14-day trial that sends up to 200 emails, and payments are non-refundable, though you can cancel any time without fees. Klenty has no contact database, so you'll need your own leads.
Who it's for
Small and mid-size teams that already have leads and want email plus calling at a published price.
Skip it if
You need contact data as well. Apollo.io bundles it, scored higher and has a free plan.
What we liked
- Reports answered 4 of 5 standard questions
- Flat-priced Starter plan for unlimited users
- Cancel any time with no fees
What we didn't
- Only 17 of 25 workflow checks right
- No free plan, and payments are non-refundable
- No built-in contact database
Key features
- Email cadences with A/B tests and send controls
- Dialer, SMS and AI voicemail detection on Growth
- Account-based tools and AI scorecards on Plus
- Salesforce, HubSpot and Zapier links
Plans and prices
| Starter 15,000 monthly contacts; 75,000 monthly emails. | $50 a month, billed yearly |
| Growth 200 minutes; 2,000 credits. | $70 a month, billed yearly |
| Plus 1,000 minutes; 4,000 credits. | $99 a month, billed yearly |
La Growth Machine
Best for LinkedIn-led outreachLa Growth Machine came third with 2.5 out of 5. Sales features were its best part at 3, ease of use its weakest at 2. It got 14 of 25 workflow checks right at 8.2 minutes per step and took 182 minutes to set up. Its reports answered 3 of 5 questions and it passed 4 of 6 email, calendar and phone checks, but only 55 of 100 test messages passed our deliverability check. Our review of La Growth Machine covers the full test.
La Growth Machine runs sequences that mix LinkedIn, email, calls, voice messages and X from the cloud, with no browser extension. It enriches leads with verified emails from nine providers, has a shared inbox for LinkedIn and email replies, and connects to Claude and ChatGPT through an MCP server. Pricing is per sending identity rather than per seat, from 60 EUR a month on Basic, billed monthly.
Users like it: it has 4.4 out of 5 on Trustpilot from 36 reviews (checked November 2026), though some mention price and bugs. Automating LinkedIn can breach LinkedIn's terms, so keep the safety limits at their defaults.
Who it's for
Agencies and outbound teams that prospect on LinkedIn and email together and manage several sending identities.
Skip it if
You mainly send email. Apollo.io and Klenty both got more checks right and far more test messages through.
What we liked
- LinkedIn, email, calls and X in one sequence
- 14-day trial with no card needed
- 4.4 out of 5 on Trustpilot
What we didn't
- Only 55 of 100 test messages passed deliverability
- 14 of 25 workflow checks right
- CRM sync only on the top plan
Key features
- Cloud-based LinkedIn and email sequences
- Lead enrichment across nine providers
- Shared inbox for LinkedIn and email replies
- AI voice messages
- MCP link to Claude and ChatGPT
Plans and prices
| Basic LinkedIn and email; 250 leads a month. | 60 EUR a month |
| Pro Adds calls; 400 leads. | 120 EUR a month |
| Ultimate Adds X; 1,000 leads. | 120 EUR a month |
Outreach
Best for large revenue teamsOutreach came fourth with 2.5 out of 5. Ease of use was its best part at 3 and reporting its weakest at 2. It got 18 of 25 workflow checks right at 6.5 minutes per step, the second-highest count, and 72 of 100 test messages passed our deliverability check. But set-up took 205 minutes, its reports answered 3 of 5 questions and it passed 4 of 6 email, calendar and phone checks. More in our Outreach review.
Outreach is an enterprise suite with sequences, call and meeting intelligence, deal management and forecasting. It sells four tiers, Essentials, Core, Plus and Pro, each with a monthly pool of AI credits from 10,000 to 100,000 and a set of AI agents. Sequences start on Core and forecasting is on Pro. It has the broadest list of security certifications here, including SOC 2 Type II, ISO 27001, ISO 42001 and HIPAA.
Every tier is quote-only and no trial is listed, and AI credit use can push the cost above the seat price. It has 4.3 out of 5 on G2 from 3,535 reviews and 2.4 on Trustpilot from 41, though that profile seems to include unrelated reviews (both checked November 2026).
Who it's for
Large revenue teams with operations support that want sequences, coaching and forecasting in one enterprise contract.
Skip it if
You're a small team or want to see a price first. Apollo.io scored higher and publishes its prices.
What we liked
- 18 of 25 workflow checks right
- Sequences, coaching and forecasting in one place
- Broadest security certification list
What we didn't
- No public prices and no trial listed
- Reports answered only 3 of 5 questions
- 205 minutes to set up and import
Key features
- Multichannel sequences on Core and up
- Conversation intelligence and coaching
- AI agents with a monthly credit pool
- Forecasting and territory management on Pro
- Mobile apps, Slack app, API and MCP server
Plans and prices
| Essentials 10,000 AI credits; Conversation intelligence and coaching. | Custom contact sales |
| Core 25,000 AI credits; Multichannel sequences. | Custom contact sales |
| Plus 50,000 AI credits; Full agent set and full conversation intelligence. | Custom contact sales |
| Pro 100,000 AI credits; Forecasting and territory management. | Custom contact sales |
Salesloft
Best for engagement plus forecastingSalesloft came fifth with 2.5 out of 5. Value for money was its best part at 3 and ease of use its weakest at 2. It got only 14 of 25 workflow checks right at 7.9 minutes per step, and 59 of 100 test messages passed our deliverability check. Set-up took 194 minutes, its reports answered 3 of 5 questions and it passed 4 of 6 email, calendar and phone checks.
Salesloft began as a sales cadence tool and now sells sequences, call analysis, deal management and, since merging with Clari in 2025, Clari's forecasting. It is aimed at mid-size and large teams, especially on Salesforce, and adds AI agents and MCP access. Prices aren't published and there's no free trial.
Two things need care. In August 2025, stolen access tokens for its Drift app were used to reach customers' Salesforce data. And users report auto-renewal with a 60-day notice period. It has 2.2 out of 5 on Trustpilot from 19 reviews (checked November 2026).
Who it's for
Large Salesforce teams that want cadences and forecasting from one vendor and have the time to negotiate terms.
Skip it if
You want sequences that run reliably and reach the inbox. Apollo.io got 21 of 25 checks right to Salesloft's 14.
What we liked
- Cadences, deals and forecasting from one vendor
- Value for money was its best part at 3
- API, MCP access and AI agents
What we didn't
- Only 14 of 25 workflow checks right
- 59 of 100 test messages passed deliverability
- Drift app breach in August 2025
Key features
- Cadence for email, call and social sequences
- Conversation intelligence
- Deals and Rhythm for workflow priorities
- Clari Forecast and pipeline inspection
Plans and prices
| No public prices: quote or sales only | No public price |
Mixmax
Best for working inside GmailMixmax came last of six with 2 out of 5. Integrations were its best part at 2.5. It got 14 of 25 workflow checks right at 8.3 minutes per step, the slowest, took 246 minutes to set up, the longest, and only 53 of 100 test messages passed our deliverability check. It answered 3 of 5 report questions and passed 4 of 6 email, calendar and phone checks. Read our Mixmax review.
Mixmax works inside Gmail and Outlook, adding sequences, email tracking, scheduling links and AI meeting notes. Plans are named by how often you do outreach and capped by recipients a month: the free plan covers 50, and paid plans start at $29 a user a month, billed yearly, for 100. A dialer and Salesforce Insights are paid add-ons.
It has a 14-day trial with no card needed and lists SOC 2 Type II and SOC 3. Users split: 4.6 out of 5 on G2 from 1,457 reviews but 2.6 on Trustpilot from 10 (both checked November 2026).
Who it's for
Individual reps who want tracking, scheduling links and light follow-ups without leaving Gmail.
Skip it if
You need sequences that reliably reach inboxes. Apollo.io also has a free plan and passed 84 of 100 test messages to Mixmax's 53.
What we liked
- Works inside Gmail and Outlook
- Free plan for 50 recipients a month
- 14-day trial with no card needed
What we didn't
- Only 53 of 100 test messages passed deliverability
- Slowest set-up at 246 minutes
- Paid plans only sold billed yearly
Key features
- Email sequences and tracking
- Meeting scheduling links and polls
- AI meeting notes
- Dialer and Salesforce Insights add-ons
Plans and prices
| Free 50 recipients a month; Limited features. | Free |
| I reach out every week 100 recipients a month; All features. | $29 a month, billed yearly |
| Outreach is my job 1,500 recipients a month; All features. | $89 a month, billed yearly |
| We run outreach at scale 3,000 recipients a month; All features. | $101 a month, billed yearly |
What it costs to get started
Two platforms let you start for free. Apollo.io's free plan runs email campaigns from Gmail with limited credits, and Mixmax's free plan covers 50 recipients a month. For one month billed monthly, the cheapest paid start is Apollo.io Basic at $59 a user, or $49 a user a month billed yearly; Professional is $99 a user a month. La Growth Machine Basic is 60 EUR an identity a month, billed monthly.
Klenty and Mixmax are sold billed yearly. Klenty Starter is $50 a month for unlimited users, with Growth at $70 and Plus at $99 a user a month. Mixmax starts at $29 a user a month for 100 recipients. Outreach and Salesloft publish no prices. Apollo.io gives no refunds for unused time, and Klenty's payments are non-refundable. Some Apollo.io prices come from a dated third-party listing because the official page couldn't be read; all were checked on November 3, 2026.
| Tool | Cheapest way to start | Free plan | Free trial |
|---|---|---|---|
| Apollo.io | $59 a month (Basic) | Yes | Yes |
| Klenty | $50 a month, billed yearly (Starter) | No | 14 days |
| La Growth Machine | 60 EUR a month (Basic) | No | 14 days |
| Outreach | No public price | No | No |
| Salesloft | No public price | No | No |
| Mixmax | $29 a month, billed yearly (I reach out every week) | Yes | 14 days |
Prices from each tool's own pricing page (or a dated third-party listing where that page couldn't be read). Prices can change, so check before you buy.
Also worth knowing about
We didn't test these tools, but they come up often and may suit a specific need.
lemlist
A cold email and multichannel outreach tool that appears in many roundups. We haven't tested it.
HubSpot Sales Hub
Sequences built into the HubSpot CRM. We haven't tested it, but HubSpot users may want to compare it before adding another tool.
Instantly
A tool for sending cold email at volume. We haven't tested it, but email-only teams may want to look at it.
How we tested
Every platform went through the same hands-on test from October 17 to October 23, 2026. For a made-up online store, we built the same five-step sequence across email, calls and LinkedIn in each tool. Using the same sequence and the same checks for every platform means the results compare like with like. You can read the full set-up in how we test.
We ran 25 checks on how the sequence and its tasks flowed and timed each step, timed setup and import, asked the reports five standard sales questions and ran six email, calendar and phone checks. We also sent 100 test messages from each tool and counted how many passed our deliverability check.
Each platform then got a score out of 5, in half points, for ease of use, sales features, reporting, integrations and value for money. Together they make the overall score, and the ranking follows it.
How to choose
Only Apollo.io bundles a contact database with sequences. With Klenty, Mixmax or Outreach you'll need your own leads; our list of B2B contact databases compares data sources.
Mixmax is email and meetings inside your inbox. Klenty adds calls and SMS from Growth, and La Growth Machine puts LinkedIn at the centre. Pick the tool that matches how your reps already sell.
Results varied most here: 84 of 100 test messages passed for Apollo.io, but 53 for Mixmax. Send real emails from your own domain during a trial before you commit.
Apollo.io credits expire each cycle, Outreach meters AI with monthly credits, Mixmax caps recipients and La Growth Machine caps leads each month. Check what happens when you run out.
Apollo.io gives no refunds for unused time, Klenty's payments are non-refundable, and Salesloft users report auto-renewal with a 60-day notice period. A monthly plan, like Apollo.io's or La Growth Machine's, keeps you flexible.
Only Outreach and Salesloft add forecasting, and both are quote-only enterprise suites. If you mainly want your CRM to track deals, see our list of CRM software.
Terms you'll see
- Sequence (cadence)
- A planned series of emails, calls and other steps sent to a prospect over several days.
- Deliverability
- How many of your emails land in the inbox rather than spam or nowhere at all.
- Credits
- A usage allowance spent on actions such as exporting a contact or running an AI feature.
- Sending identity
- One sender profile, such as a LinkedIn account plus an email address, used to run outreach.
- Dialer
- A built-in phone tool that lets reps call prospects straight from the platform and log the call.
- Conversation intelligence
- Software that records and analyses sales calls and meetings to help coach reps.
Frequently asked questions
What is a sales engagement platform?
It is software that runs outreach sequences across email, phone, SMS and LinkedIn, logs the activity to your CRM and reports on replies. You build the steps once and the tool sends emails and reminds reps to call. Many now add AI agents and call analysis, and Apollo.io also includes contact data.
What is the cheapest sales engagement platform?
Apollo.io and Mixmax have free plans, with Gmail-only campaigns and 50 recipients a month respectively. Mixmax's paid plans start at $29 a user a month, billed yearly. Klenty Starter is $50 a month, billed yearly, for unlimited users. Apollo.io Basic is $59 a user for one month, billed monthly.
Should I choose Outreach or Salesloft?
Both are enterprise suites sold only by quote. In our test Outreach came fourth and Salesloft fifth, both with 2.5 out of 5, but Outreach got 18 of 25 workflow checks right to Salesloft's 14 and passed more test messages. Salesloft merged with Clari for forecasting, while Outreach includes forecasting on its Pro tier.
Do I need a separate data provider?
It depends on the tool. Apollo.io bundles a contact database, metered by credits, so you can find and contact prospects in one place. Outreach, Klenty and Mixmax don't list a built-in database, so you'll need your own leads. La Growth Machine enriches leads you add with verified emails.
Do these tools offer refunds?
Mostly not. Apollo.io gives no refunds for unused time and cancellation takes effect at the end of the term. Klenty's terms say payments are non-refundable, though you can cancel any time without fees. We didn't find refund terms for Mixmax or Outreach, and Salesloft users report auto-renewal with a 60-day notice period.
How did we test these sales engagement platforms?
We ran the same hands-on test in each platform from October 17 to October 23, 2026. We built the same five-step sequence across email, calls and LinkedIn, ran 25 workflow checks, timed setup and import, asked five standard report questions, ran six email, calendar and phone checks and sent 100 test messages to check deliverability.
The bottom line
For most small and mid-size teams, Apollo.io is the place to start, with a free plan, published prices and the best results in our test.
Make your case
Think a tool is missing or wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Think your company belongs on this list?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.
Update history
- November 4, 2026: published with the results of our test, run between October 17, 2026 to October 23, 2026.
