The best business contact databases, tested and ranked

We searched for the same 200 business contacts, whose details we already knew, in twelve contact databases and checked every email, phone and job title. Here's which one found the most correct data, which fits your budget, and what each costs to start.

By Daniel BrooksUpdated November 4, 202612 tools tested
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About this list

A B2B contact database holds business emails, phone numbers, job titles and company details that sales teams, recruiters and marketers search and export. Our contact databases section has more on each tool, and the sales software hub covers the wider field.

Contact data goes stale as people change jobs, so accuracy matters more than size. To compare them fairly, we used a fixed list of 200 business contacts and 50 companies, across company sizes and regions, where we already knew the correct email, phone and title. From October 24 to October 30, 2026, every tool searched the same list, and we checked what it returned.

Compare at a glance

#ToolBest forCheapest way to startScore
1ZoomInfoBest overallNo public price 5.0
2CognismBest for UK and European callingNo public price 3.0
3D7 Lead FinderBest for local business leads$44.99 a month (Starter) 3.0
4CoresignalBest for data teams$49 a month (Mini) 2.5
5Lead411Best for US phone prospecting$49 a month (Spark) 2.5
6RocketReachBest budget self-serve tool$39 a month (Essentials) 2.5
7Seamless.AIBest for quick lookupsFree 2.5
8UpLeadBest for clear prices and a trial$99 a month (Essentials) 2.5
9Vibe ProspectingBest for prospecting in AI chatFree 2.5
10ColdlyticsBest for local business owners$49 a month (Starter) 2.0
11ExpleeBest for plain-language searchNo public price 2.0
12KnowFirstBest for Australia and New Zealand120 AUD a month (Starter) 2.0

Features and terms compared

These facts come from each company's own pages and our research, checked on November 3, 2026; prices follow the cheapest way to start.

ToolStarting priceFree plan or trialPhone numbersFocus
ZoomInfoNo public priceFree trial on main sales plansMobiles and business emailsMid-market and enterprise sales
CognismNo public priceNo trial; free data samplePhone-verified mobilesUK and Europe
D7 Lead Finder$44.99 a month (third-party listing)Free basic tier, no exportNot statedLocal businesses
Coresignal$49 a month (Mini)Free tier; 7-day trialNot statedData teams and APIs
Lead411$49 a month (Spark)7-day trial with 50 exportsDirect dialsUS outbound teams
RocketReach$39 a month (third-party listing)5 free lookups, no cardOn Pro and UltimateRecruiters and small teams
Seamless.AINo public priceFree plan, 50 creditsCell phones and direct dialsQuick lookups
UpLead$99 a user a month (Essentials)7-day trial with 5 creditsVerified mobilesSmall and mid-size teams
Vibe ProspectingNo public priceFree sign-up, 100 creditsNot statedProspecting in AI chat
Coldlytics$49 a month (Starter)Free plan, 25 credits a monthDirect dialsLocal businesses
ExpleeNo public priceNot confirmedNot statedPlain-language search
KnowFirst120 AUD a month (Starter)Free plan, 20 creditsNot statedAustralia and New Zealand

Test results side by side

ZoomInfo was far ahead of the field. It found 188 of our 200 contacts, got the title and company right for 186 of them, had valid emails and phones for 167, and passed all 8 of our data-source and opt-out checks. No other tool found more than 141 contacts.

Behind it, the other eleven were bunched together. Most found between 110 and 141 contacts, and only about half to two thirds of the contacts each one found had a valid email. The surprise was D7 Lead Finder, a cheap local-business tool, which found 141 contacts and came third.

Every tool got the same test, between October 24, 2026 to October 30, 2026.

ToolScoreMatch rate: contacts found out of 200Email accuracy (verified by sending or verification) and phone accuracyJob titles and company data correctCost per valid contactData sources, opt-out process and GDPR/CCPA compliance
ZoomInfo5/5Found 188/200 contactsValid emails 167/188; phones 167/188Correct title/company 186/188–Source/opt-out/data-policy checks 8/8
Cognism3/5Found 138/200 contactsValid emails 86/138; phones 90/138Correct title/company 90/138–Source/opt-out/data-policy checks 6/8
D7 Lead Finder3/5Found 141/200 contactsValid emails 90/141; phones 94/141Correct title/company 99/141–Source/opt-out/data-policy checks 6/8
Coresignal2.5/5Found 138/200 contactsValid emails 75/138; phones 74/138Correct title/company 78/138–Source/opt-out/data-policy checks 6/8
Lead4112.5/5Found 123/200 contactsValid emails 80/123; phones 76/123Correct title/company 77/123–Source/opt-out/data-policy checks 6/8
RocketReach2.5/5Found 129/200 contactsValid emails 83/129; phones 81/129Correct title/company 77/129–Source/opt-out/data-policy checks 4/8
Seamless.AI2.5/5Found 123/200 contactsValid emails 80/123; phones 78/123Correct title/company 86/123–Source/opt-out/data-policy checks 5/8
UpLead2.5/5Found 122/200 contactsValid emails 80/122; phones 80/122Correct title/company 83/122–Source/opt-out/data-policy checks 4/8
Vibe Prospecting2.5/5Found 124/200 contactsValid emails 85/124; phones 82/124Correct title/company 77/124–Source/opt-out/data-policy checks 5/8
Coldlytics2/5Found 121/200 contactsValid emails 67/121; phones 68/121Correct title/company 79/121–Source/opt-out/data-policy checks 4/8
Explee2/5Found 111/200 contactsValid emails 66/111; phones 64/111Correct title/company 66/111–Source/opt-out/data-policy checks 4/8
KnowFirst2/5Found 110/200 contactsValid emails 62/110; phones 64/110Correct title/company 64/110–Source/opt-out/data-policy checks 5/8
1

ZoomInfo

Best overall
5.0

ZoomInfo came first of 12 with 5 out of 5. It found 188 of our 200 contacts, 186 of them with the right title and company, and 167 had a valid email and phone. It passed all 8 compliance checks. Our ZoomInfo review has the full results.

ZoomInfo adds buying-intent signals, website visitor data and outreach tools to its contact data, and every plan is quoted. Users rate it 1.6 out of 5 on Trustpilot from 341 reviews (checked November 2026), and it faces lawsuits over collecting personal data without consent.

Who it's for

Larger sales teams that want the most accurate data and can negotiate an annual contract.

Skip it if

You're a small team wanting a low monthly price. UpLead and Lead411 publish monthly plans.

Data accuracy4.5
Coverage4.5
Ease of use5.0
Compliance5.0
Value for money5.0

What we liked

  • Found 188 of our 200 contacts
  • 186 of 188 titles and companies right
  • Passed all 8 compliance checks

What we didn't

  • No public prices; every plan is quoted
  • Poor 1.6 out of 5 on Trustpilot
  • Faces lawsuits over data collection

Key features

  • Contact and company search with mobiles
  • Buyer intent and website visitor data
  • Chrome extension, mobile app and CRM sync
  • Marketing audiences and display ads

Plans and prices

ZoomInfo Professional
Contact and company profiles, search and export; Mobile numbers and business emails.
Custom contact sales
Copilot Advanced
Everything in Professional; Intent signals, website visitors, buying groups.
Custom contact sales
Copilot Enterprise
Everything in Advanced; Real-time intent, custom integrations.
Custom contact sales
Marketing Demand / ABM Lite / ABM Enterprise
75K credits (Demand), 150K credits (ABM Enterprise); 25 to unlimited intent topics.
Custom contact sales
Cheapest way to start: No public price
2

Cognism

Best for UK and European calling
3.0

Cognism came second with 3 out of 5. It found 138 contacts, with valid phones for 90 and valid emails for 86, and 90 had the right title and company. It passed 6 of 8 compliance checks but got only 30 of 50 company records right. Read our Cognism review.

Cognism focuses on phone-verified mobile numbers and selling into Europe. Plans are quoted, and there's no trial, only a demo and data sample. It has 3.0 out of 5 on Trustpilot from 401 reviews (checked November 2026).

Who it's for

Teams calling prospects in the UK and Europe who want a compliance-focused supplier.

Skip it if

You want the most accurate data or published prices. ZoomInfo found 50 more of our contacts.

Data accuracy3.0
Coverage2.5
Ease of use2.5
Compliance3.0
Value for money3.0

What we liked

  • 90 of 138 contacts had valid phones
  • Strong compliance claims and DNC scrubbing
  • Credits reused only when a contact changes jobs

What we didn't

  • Found only 138 of our 200 contacts
  • Only 30 of 50 company records right
  • No public prices or trial

Key features

  • Phone-verified mobile numbers
  • Bombora intent data on Pro
  • AI search, MCP and API access
  • CRM Enrichment add-on

Plans and prices

Standard
Contact and company data; AI search, MCP and API, CSV enrichment.
Custom contact sales
Pro
Premium mobile filter and verification; Intent data and signals.
Custom contact sales
CRM Enrichment
Keeps CRM data fresh.
Custom contact sales
Cheapest way to start: No public price
3

D7 Lead Finder

Best for local business leads
3.0

D7 Lead Finder came third with 3 out of 5. It found 141 contacts, the most after ZoomInfo, and 99 had the right title and company. But only 90 had a valid email. It passed 6 of 8 compliance checks. Our D7 review explains more.

D7 pulls business leads by category and location, up to 1,200 per search, with emails, websites and signals such as whether a business runs ads. It has 3.7 out of 5 on G2 from just 5 reviews (checked November 2026).

Who it's for

Agencies and freelancers selling marketing services to local businesses on a small budget.

Skip it if

You need verified contacts at bigger companies. ZoomInfo did far better.

Data accuracy3.0
Coverage2.5
Ease of use3.0
Compliance3.0
Value for money2.5

What we liked

  • Found 141 of our 200 contacts
  • Ad, pixel and review signals per lead
  • Monthly plans, cancel any time

What we didn't

  • Only 90 of 141 had a valid email
  • No integrations, exports only
  • No official price page we could read

Key features

  • Up to 1,200 leads per search
  • Ad and pixel detection
  • Yelp, Facebook and Google review scores
  • CSV, Excel and PDF export

Plans and prices

Starter
10 daily searches, about 3,500 leads a day; Emails, URLs, address, social.
$44.99 a month
Agency
30 daily searches, about 10,000 leads a day; Adds pixel detection.
$54.99 a month
Professional
100 daily searches, about 30,000 leads a day; Adds running-ads data; API and sub-accounts per another review.
$119.99 a month
Cheapest way to start: $44.99 a month (Starter)
4

Coresignal

Best for data teams
2.5

Coresignal came fourth with 2.5 out of 5. It found 138 contacts, but only 75 had a valid email and 78 the right title and company, and it got 27 of 50 company records right. It passed 6 of 8 compliance checks. More in our Coresignal review.

Coresignal sells company, employee, job and social-post records from public web sources through APIs and bulk files. It is built for engineers, not salespeople. We found no user ratings for it.

Who it's for

Data teams building their own enrichment pipelines or analytics products.

Skip it if

You want a list of people to email this week. Lead411 or UpLead are ready-to-use sales tools.

Data accuracy3.0
Coverage2.0
Ease of use2.0
Compliance3.0
Value for money2.5

What we liked

  • Passed 6 of 8 compliance checks
  • Job and social-post data as well as contacts
  • Free tier and 7-day trial

What we didn't

  • Only 75 valid emails among 138 found
  • Needs technical help to use
  • Monthly credits expire each cycle

Key features

  • Company and employee APIs
  • Employee email enrichment
  • Natural-language search API
  • Bulk datasets in JSON or CSV

Plans and prices

Mini
2,500 credits a month.
$49 a month
Starter
12,000 credits a month.
$199 a month, or $179.08 a month billed yearly
Pro
35,000 credits a month.
$499 a month, or $449.08 a month billed yearly
Growth
150,000 credits a month; 20 requests a second.
$1,000 a month, or $900 a month billed yearly
Cheapest way to start: $49 a month (Mini)
5

Lead411

Best for US phone prospecting
2.5

Lead411 came fifth with 2.5 out of 5. It found 123 contacts; 80 had a valid email, 76 a correct phone and 77 the right title and company. It passed 6 of 8 compliance checks. See our Lead411 review.

Lead411 is a US-focused database of emails, direct-dial phones and company profiles, with hiring, funding and executive-change alerts on every plan. Unused exports roll over, and intent data needs an annual plan.

Who it's for

Small US sales teams that call prospects and want trigger alerts.

Skip it if

You need most of your list found and right. ZoomInfo found 188 of our contacts to Lead411's 123.

Data accuracy2.5
Coverage2.5
Ease of use2.5
Compliance3.0
Value for money2.0

What we liked

  • Direct dials as well as emails
  • Monthly plan you can cancel any time
  • Hiring and funding alerts on every plan

What we didn't

  • Found only 123 of our 200 contacts
  • Only 80 valid emails among those found
  • No refund policy we could find

Key features

  • Emails and direct-dial phones
  • Trigger alerts
  • Technology search
  • Salesforce, HubSpot, Outreach and Pipedrive sync

Plans and prices

Spark
1,000 exports a month (12,000 a year on annual); Buyer intent included on annual.
$49 a month, or $40.83 a month billed yearly
Ignite
1,000+ exports a month; API access.
$150 a month, or $125 a month billed yearly
Blaze
Unlimited exports; Optional intent data and API.
Custom contact sales
Cheapest way to start: $49 a month (Spark)
6

RocketReach

Best budget self-serve tool
2.5

RocketReach came sixth with 2.5 out of 5. It found 129 contacts, with 83 valid emails and 81 valid phones, but only 77 had the right title and company, and it passed just 4 of 8 compliance checks. Our RocketReach review has more.

RocketReach is a self-serve tool for finding professionals' emails and phones, with a Chrome extension and monthly billing. Phone numbers come on Pro and Ultimate. It has 4.4 out of 5 on G2 from 1,212 reviews but 1.2 on Trustpilot from 1,116 (both checked November 2026).

Who it's for

Recruiters and small teams who want to look people up themselves and pay monthly.

Skip it if

Accuracy or compliance is critical. ZoomInfo passed all 8 compliance checks to RocketReach's 4.

Data accuracy2.5
Coverage2.5
Ease of use2.5
Compliance2.0
Value for money3.0

What we liked

  • 5 free lookups with no card
  • Monthly billing on standard plans
  • Lookups refunded when nothing is found

What we didn't

  • Only 77 of 129 titles and companies right
  • Passed just 4 of 8 compliance checks
  • Many complaints about annual renewals

Key features

  • Email lookup
  • Phone lookup on Pro and Ultimate
  • Chrome extension and API
  • Team plans with pooled credits

Plans and prices

Essentials
Unlimited lookups annual, 1,200 exports per year.
$39 a month, or $19 a month billed yearly
Pro
Email and phone; 3,600 exports per year.
$79 a month, or $52 a month billed yearly
Ultimate
Email and phone; 20,000 exports per year.
$169 a month, or $115 a month billed yearly
Team
Pooled credits.
Custom contact sales
Cheapest way to start: $39 a month (Essentials)
7

Seamless.AI

Best for quick lookups
2.5

Seamless.AI came seventh with 2.5 out of 5. It found 123 contacts, with 80 valid emails, and 86 had the right title and company. It passed 5 of 8 compliance checks, and value for money was its weakest part at 2. Read our Seamless.AI review.

Seamless looks up contacts on demand for a credit each. Paid plans are quoted and annual. It has 4.4 out of 5 on G2 from 5,323 reviews but 1.2 on Trustpilot from 315 (both checked November 2026).

Who it's for

Sales reps who want quick lookups and will manage an annual contract carefully.

Skip it if

You want monthly billing and published prices. UpLead and RocketReach scored the same and are easier to leave.

Data accuracy2.5
Coverage2.5
Ease of use3.0
Compliance2.5
Value for money2.0

What we liked

  • Free plan with 50 credits
  • Credits also cover enrichment and AI messages
  • Easy search and Chrome extension

What we didn't

  • Only 80 of 123 contacts had valid emails
  • Paid prices not published
  • Annual contracts with renewal complaints

Key features

  • Contact finder with phones and emails
  • Data Enrich and Autopilot
  • AI Assistant for messages
  • Job-change alerts

Plans and prices

Free
50 credits.
Free
Basic
250 credits per month per license.
Custom contact sales
Pro
10,000 credits (period unclear).
Custom contact sales
Enterprise
Custom packages.
Custom contact sales
Cheapest way to start: Free
8

UpLead

Best for clear prices and a trial
2.5

UpLead came eighth with 2.5 out of 5. It found 122 contacts, 80 with valid emails and 80 with valid phones, and got 36 of 50 company records right, the best result after ZoomInfo. It passed only 4 of 8 compliance checks.

UpLead sells credits for verified emails and mobiles at published prices, with a 7-day trial and an accuracy guarantee that returns credits when accuracy falls under 95 percent. It has 4.2 out of 5 on Trustpilot from 90 reviews and 4.7 on G2 from 824 (both checked November 2026).

Who it's for

Small and mid-size teams that want clear prices, a trial and some protection against bounces.

Skip it if

Accuracy or compliance is critical. ZoomInfo did far better on both.

Data accuracy2.5
Coverage2.5
Ease of use3.0
Compliance2.0
Value for money2.5

What we liked

  • Published prices and monthly billing
  • 7-day trial with 5 credits
  • Credits back under its accuracy guarantee

What we didn't

  • Found only 122 of our 200 contacts
  • Passed just 4 of 8 compliance checks
  • No free plan

Key features

  • Real-time verified emails and mobiles
  • Technology filters on Plus
  • List enrichment and suppression lists
  • Intent data and full API on Professional

Plans and prices

Essentials
Verified emails and mobiles; CRM integration.
$99 a month, or $74 a month billed yearly
Plus
Everything in Essentials; Enrichment, technographics, suppression lists.
$199 a month, or $149 a month billed yearly
Professional
Intent, full API, bi-directional CRM sync; Dedicated success manager.
Custom contact sales
Cheapest way to start: $99 a month (Essentials)
9

Vibe Prospecting

Best for prospecting in AI chat
2.5

Vibe Prospecting came ninth with 2.5 out of 5. It found 124 contacts and coverage was its best part at 3, but only 77 had the right title and company and 85 a valid email. It passed 5 of 8 compliance checks. More in our Vibe Prospecting review.

Vibe Prospecting, from Explorium, lets you ask for leads in plain words inside an AI chat such as Claude or ChatGPT, preview results and spend credits to export. Sign-up is free with 100 credits, but we found no published price list. It has 4.7 out of 5 on Trustpilot from 37 reviews (checked November 2026).

Who it's for

AI assistant users who will check each lead by hand.

Skip it if

You need clean data straight away. ZoomInfo and Cognism scored higher.

Data accuracy2.5
Coverage3.0
Ease of use2.5
Compliance2.5
Value for money2.0

What we liked

  • Ask for leads in plain words
  • Preview results before spending credits
  • Free sign-up with 100 credits

What we didn't

  • Only 77 of 124 titles and companies right
  • No published price list
  • Passed only 5 of 8 compliance checks

Key features

  • Lead list building in chat
  • List enrichment
  • Signals such as posts and website changes
  • MCP and API access

Plans and prices

Free only (no paid plan found)Free
Cheapest way to start: Free
10

Coldlytics

Best for local business owners
2.0

Coldlytics came tenth with 2 out of 5. It found 121 contacts, but only 67 had a valid email and 68 a correct phone, and it passed 4 of 8 compliance checks. Read our Coldlytics review.

Coldlytics sells owner and decision-maker contacts for local businesses. It has a free plan and no contract. Users rate it 4.8 out of 5 on Trustpilot from 58 reviews (checked November 2026).

Who it's for

Agencies selling to local businesses that will verify emails before sending.

Skip it if

You prospect across many company types. ZoomInfo or D7 Lead Finder did better in our test.

Data accuracy2.5
Coverage2.0
Ease of use2.5
Compliance2.0
Value for money2.0

What we liked

  • Free plan with 25 credits a month
  • Credits back for flagged bounces
  • No contract, and you can pause a month

What we didn't

  • Only 67 of 121 had a valid email
  • Passed only 4 of 8 compliance checks
  • Trial length isn't stated

Key features

  • Local business database
  • People Search by title
  • Hand-sourced contact research
  • Exports to Instantly, Smartlead and lemlist

Plans and prices

Free
25 credits; 1 seat.
Free
Starter
250 credits; 1,000 exports.
$49 a month
Growth
750 credits; 10,000 exports.
$99 a month
Pro
2,500 credits; Unlimited exports.
$299 a month
Cheapest way to start: $49 a month (Starter)
11

Explee

Best for plain-language search
2.0

Explee came eleventh with 2 out of 5, scoring 2 on every part. It found 111 contacts, only 66 had a valid email and 66 the right title and company, and it passed 4 of 8 compliance checks. Our Explee review has more.

Explee turns a plain-language request into search filters and exports decision-maker emails. We couldn't read official prices. It has 3.5 out of 5 on Trustpilot from 46 reviews (checked November 2026).

Who it's for

Founders trying outbound who will check leads by hand.

Skip it if

You need dependable data. Any of the top three found more correct contacts.

Data accuracy2.0
Coverage2.0
Ease of use2.0
Compliance2.0
Value for money2.0

What we liked

  • Plain-language search is easy to start
  • AutoGTM can write and send emails
  • API access

What we didn't

  • Found only 111 of our 200 contacts
  • Passed just 4 of 8 compliance checks
  • No official prices we could read

Key features

  • Natural-language search
  • Verified decision-maker emails
  • AutoGTM outbound agent
  • Calendar and CRM connections

Plans and prices

No public prices: quote or sales onlyNo public price
Cheapest way to start: No public price
12

KnowFirst

Best for Australia and New Zealand
2.0

KnowFirst came last of 12 with 2 out of 5. It found 110 contacts; only 62 had a valid email and 64 the right title and company. It passed 5 of 8 compliance checks. See our KnowFirst review.

KnowFirst covers only Australia and New Zealand, while our list covers many regions. Searching is free, and company profiles link to the ABN, ACN and NZBN registers.

Who it's for

Teams selling only into Australia and New Zealand.

Skip it if

You prospect anywhere else. ZoomInfo or UpLead cover far more of the world.

Data accuracy2.0
Coverage2.0
Ease of use2.0
Compliance2.0
Value for money2.0

What we liked

  • Free plan with 20 credits and full search
  • Profiles linked to ABN, ACN and NZBN
  • Half price on yearly billing

What we didn't

  • Only 62 of 110 had a valid email
  • Covers Australia and New Zealand only
  • No native CRM connectors

Key features

  • Business and people search
  • Registry-linked company profiles
  • Signals feed for news and new roles
  • CSV, JSONL and REST API

Plans and prices

Free
20 credits; Full search, profiles, lists, saved searches.
Free
Starter
200 credits a month (2,400 a year); Extra credits A$0.30 each.
120 AUD a month, or 60 AUD a month billed yearly
Growth
600 credits a month (7,200 a year); Extra credits A$0.18 each.
216 AUD a month, or 108 AUD a month billed yearly
Professional
2,000 credits a month (24,000 a year); Extra credits A$0.15 each.
600 AUD a month, or 300 AUD a month billed yearly
Cheapest way to start: 120 AUD a month (Starter)

What it costs to get started

Five tools publish no prices: ZoomInfo, Cognism and Seamless.AI sell paid plans by quote, and Vibe Prospecting and Explee have no published price list. Among those that publish, RocketReach Essentials is $39 a month according to a third-party listing (another listing differs), D7 Lead Finder Starter is $44.99 a month, and Coresignal Mini, Lead411 Spark and Coldlytics Starter are each $49 a month, all billed monthly. UpLead Essentials is $99 a user a month, or $74 a user a month billed yearly. KnowFirst Starter is 120 AUD a month, or 60 AUD a month billed yearly.

To try before paying, Coldlytics, Seamless.AI and KnowFirst have free plans, RocketReach gives 5 free lookups, Vibe Prospecting gives 100 credits on sign-up, and UpLead, Lead411 and Coresignal offer 7-day trials. Some D7 Lead Finder and Seamless.AI prices come from a dated third-party listing because the official pages couldn't be read; all prices were checked on November 3, 2026.

ToolCheapest way to startFree planFree trial
ZoomInfoNo public priceNoYes
CognismNo public priceNoNo
D7 Lead Finder$44.99 a month (Starter)YesNo
Coresignal$49 a month (Mini)Yes7 days
Lead411$49 a month (Spark)No7 days
RocketReach$39 a month (Essentials)YesNo
Seamless.AIFreeYesNo
UpLead$99 a month (Essentials)No7 days
Vibe ProspectingFreeYesYes
Coldlytics$49 a month (Starter)YesYes
ExpleeNo public priceNot statedNot stated
KnowFirst120 AUD a month (Starter)YesNo

Prices from each tool's own pricing page (or a dated third-party listing where that page couldn't be read). Prices can change, so check before you buy.

Also worth knowing about

We didn't test these tools, but they come up often and may suit a specific need.

Apollo.io

A contact database combined with outreach tools. We haven't tested it.

Lusha

A self-serve contact lookup tool with a free plan. We haven't tested it.

How we tested

Every tool searched the same fixed list between October 24 and October 30, 2026: 200 business contacts and 50 companies, across sizes and regions, where we already knew the correct email, phone and title. You can read the full set-up in how we test.

We counted how many contacts each tool found, checked emails, phones, titles and company records against what we knew, and ran 8 checks on data sources, opt-out process and privacy policy. Each tool then got a score out of 5, in half points, for data accuracy, coverage, ease of use, compliance and value for money, which make up the overall score and ranking.

Data accuracyOne of the five parts of the score
CoverageOne of the five parts of the score
Ease of useOne of the five parts of the score
ComplianceOne of the five parts of the score
Value for moneyOne of the five parts of the score

How to choose

Test on contacts you already know

Use a trial or free plan to search people whose details you know. In our test, valid emails ranged from 167 contacts for ZoomInfo down to 62 for KnowFirst.

Where are your buyers?

Region matters. Cognism focuses on the UK and Europe, Lead411 on the US and KnowFirst only on Australia and New Zealand, while D7 Lead Finder and Coldlytics target local businesses.

Quote or published price?

ZoomInfo, Cognism and Seamless.AI need a sales conversation. If you'd rather see the price first, UpLead, Lead411, Coldlytics and Coresignal publish monthly plans.

Read the renewal terms

Annual auto-renewals drive many complaints, especially for Seamless.AI and RocketReach. Start on monthly billing where you can and diary any cancellation deadline.

Terms you'll see

Credit
A unit you spend to reveal or export one contact or record.
Direct dial
A phone number that reaches a person directly rather than a switchboard.
Intent data
Signals that a company is researching a topic, which can hint it's ready to buy.
Bounce
An email that can't be delivered, usually because the address is wrong or no longer used.

Frequently asked questions

What is the best B2B contact database?

In our test, ZoomInfo was clearly best. It found 188 of our 200 known contacts, got 186 titles and companies right and passed all 8 compliance checks. Cognism came second and suits teams calling Europe, and D7 Lead Finder came third for local business leads.

How much do B2B contact databases cost?

Published prices start at $39 a month for RocketReach Essentials, per a third-party listing, with D7 Lead Finder at $44.99 a month and Lead411, Coldlytics and Coresignal at $49 a month. UpLead Essentials is $99 a user a month. ZoomInfo, Cognism and Seamless.AI sell paid plans only by quote.

Is there a free B2B contact database?

Several tools let you start free. Coldlytics has a free plan with 25 credits a month, Seamless.AI gives 50 credits, KnowFirst 20 credits and Vibe Prospecting 100 credits on sign-up. RocketReach offers 5 free lookups, and UpLead, Lead411 and Coresignal have 7-day trials.

How accurate are B2B contact databases?

Less accurate than their marketing suggests. In our test, only ZoomInfo found more than 141 of our 200 known contacts, and most tools had a valid email for only about half to two thirds of the contacts they found. Check a sample before a big campaign.

How did we test these databases?

From October 24 to October 30, 2026, every tool searched the same list of 200 business contacts and 50 companies whose correct details we already knew. We counted matches, checked emails, phones, titles and company records, and ran 8 checks on data sources, opt-out process and privacy policy.

Are B2B contact databases GDPR compliant?

Vendors say they are, but it varies. Cognism claims ISO 27001, ISO 27701 and SOC 2 Type II and scrubs against Do Not Call lists, and ZoomInfo passed all 8 of our compliance checks yet faces lawsuits over data collection. Even with a compliant supplier, you still need a lawful reason to contact people.

Our advice

The bottom line

If you can sign an annual contract, ZoomInfo gives the most accurate data; smaller teams should test UpLead, Lead411 or RocketReach on their own contacts first.

All B2B contact databases →
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Written by

Daniel Brooks

SaaS and productivity software

I've learned not to trust software that promises to transform your workflow in five minutes. I'm interested in subscription pricing, feature limits and whether a platform stays useful once the novelty wears off.

Update history

  • November 4, 2026: published with the results of our test, run between October 24, 2026 to October 30, 2026.
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