★★★★★Trustpilot · February 2024
Reviewer says the company keeps emailing an address exposed in a breach.
We used Advanced Web Ranking to track 200 keywords for 30 days on test websites we control, then compared its positions with Google Search Console. Only 111 of the 200 keywords were within 2 places of Search Console. New rankings took 60 hours to appear, and it recorded 3,406 of the 6,000 daily checks we expected.
That gave it 2 out of 5 overall and last place of the six rank trackers we tested. It scored 2.5 for coverage and value, and 2 for accuracy, ease of use and features. Our best rank trackers list shows which tools did better.
Advanced Web Ranking is built for agencies that need heavy reporting and large keyword volumes, and its reports are its real strength. But if accurate, up-to-date rankings are what you're paying for, it didn't deliver them well in our test.
How we scored it
Advanced Web Ranking scored 2.5 on coverage and value for money, and 2 on the other three parts. Accuracy and slow updates pulled it to the bottom of our lineup.
Data accuracy2.0
Coverage2.5
Ease of use2.0
Features2.0
Value for money2.5
Overall score: 2 / 5, the average of the five parts, rounded to the nearest half point.
- Data accuracy (2/5): Only 111 of our 200 keywords were within 2 places of Google Search Console, so nearly half were further off.
- Coverage (2.5/5): It recorded 3,406 of the 6,000 daily keyword checks we expected, though it tracks many engines, devices and languages.
- Ease of use (2/5): Set-up worked, but the interface is busy, and users also find it overwhelming.
- Features (2/5): Reporting, forecasting and AI visibility are strong on paper, but new rankings took 60 hours to appear.
- Value for money (2.5/5): Pro costs $139 a month for 7,000 keywords and unlimited users, a lot of capacity, but the results we got held it back.
Best of 2026
See the ranking →
The best rank trackers
Before you pick Advanced Web Ranking, see how all 6 tools ranked in the same test.
Advanced Web Ranking in plain terms
Advanced Web Ranking, often called AWR, is a rank tracker. You create projects, add keywords, search engines, locations and competitors, and it checks where you rank on a schedule you set. It tracks across devices, engines and languages, including local and mobile results.
It is made by Caphyon, which has been around since 2002 and has almost 70 staff. AWR leans hard into reporting: a report editor with more than 100 widgets, shareable dashboards, white-label reports for yearly subscribers, SEO forecasting, market share analysis and tracking of AI citations and mentions. Every plan has unlimited projects and users.
Plans are sized by keyword count and start at 7,000 keywords, which is large for an entry plan. Among SEO tools, that makes AWR an agency product first, not a tool for a single small site.
What happens after you sign up
AWR is organised around projects, and most of its value shows up at the reporting end.
1. Create projects. Add keywords, search engines, locations and competitors for each client or site.
2. Schedule updates. Choose daily, weekly or custom updates. On-demand updates come with higher plans.
3. Analyse. Look at search page features, market share, forecasts and AI citations for your keywords.
4. Report. Build shareable dashboards and white-label reports for clients.
What you get
AWR has a long feature list, and most of it is about turning ranking data into reports. Some extras need the Agency plan or yearly billing.
Rank tracking
Tracks across devices, search engines and languages, including local and mobile results, with up to 50 competitors per project.
AI visibility
Shows AI citations and mentions of your brand, on all plans.
SEO forecasting
Estimates the effect of ranking changes. Pro gives you one forecast per project; Agency makes it unlimited.
Reporting
Unlimited reports with more than 100 widgets. White-label reports are available to yearly subscribers.
Dashboards and API
Custom dashboards, Looker Studio and the Developer API come with Agency and up. Enterprise adds a BigQuery connector.
Who gets the most out of Advanced Web Ranking
AWR makes the most sense for agencies juggling many clients and reports. Smaller users, and anyone who mainly needs fast, accurate positions, will be better served elsewhere.
A good fit for
- Agencies with many clients to report to
- Larger teams that need BigQuery
- Teams that want unlimited users
- Users who want SEO forecasting
Not a good fit for
- Solo users with small keyword lists
- Beginners put off by a busy interface
- Anyone who wants a free plan
- Teams that need a low starting price
Advanced Web Ranking vs AccuRanker, Pro Rank Tracker and spreadsheets
AccuRanker has a similar agency focus and came first with 3 out of 5, but starts at 224 EUR a month. AWR lists a lower entry price for more keywords. Pro Rank Tracker scored 2.5 and starts smaller, at $99 a month.
Spreadsheets are free but mean checking and logging rankings by hand. AWR automates the history, dashboards and client reports, which is where it is most useful.
| Option | Price | How it compares |
|---|---|---|
| Advanced Web Ranking | $139 a month | Agency rank tracking with deep reports, from 7,000 keywords. |
| AccuRanker | 224 EUR a month | Premium tracking for large keyword lists, with unlimited users. |
| Pro Rank Tracker | $99 a month | Budget tracker with local, video and AI tracking. |
| Spreadsheets | Free | You check and log each keyword yourself, with no automation. |
Our 30-day Advanced Web Ranking test
We tested Advanced Web Ranking from September 28 to October 27, 2026, 30 days in all. We tracked the same 200 keywords on the test websites we control and use for every rank tracker, so we could compare its numbers with Google Search Console. The full set-up is in how we test.
Accuracy was the first problem. For only 111 of the 200 keywords was AWR's position within 2 places of Search Console's. That's barely more than half. For the rest, the position it showed could send you the wrong way, for example celebrating a rise that didn't happen.
Coverage was patchy too. Tracking 200 keywords for 30 days should give 6,000 daily checks, and AWR recorded 3,406 of them. With that many gaps, day-by-day charts lose much of their meaning.
Updates were the slowest part. New rankings took 60 hours to appear, two and a half days. If a page drops, you may not know until well after it happened.
Our standard method also covers backlinks and technical crawls. Those checks are for other kinds of SEO tool, so we didn't score AWR on them.
| What we measured | Result | What it means |
|---|---|---|
| Positions compared with Google Search Console | Positions within 2 places 111/200 | Only about half of keywords closely matched Google's own data, so you can't take single readings at face value. |
| Backlinks found versus links we know exist | N/A: backlink coverage outside this test | AWR isn't a backlink tool, so this check didn't apply. |
| Planted technical issues found out of 40 | N/A: no technical crawl in this brief | AWR doesn't crawl sites for technical problems, so this check didn't apply. |
| How fast new rankings appear | 60 h to reflect updates | Changes take two and a half days to show, so you learn about drops late. |
AWR's reporting tools are deep, but the data feeding them came up short in our test. Nearly half of positions were more than 2 places off Google's own figures, many daily checks were missing, and updates took 60 hours. Good reports can't make up for numbers you can't fully trust.
Tested September 28, 2026 to October 27, 2026.
The good and the bad from our test
Deep reporting
Unlimited reports with more than 100 widgets, shareable dashboards and white-label options for yearly subscribers. For an agency that sends many client reports, this is AWR's main draw.
Lots of room on every plan
Even Pro, at $139 a month, includes 7,000 keywords and unlimited projects and users. That is a lot of capacity for the starting price.
Low-risk to try
There is a 7-day free trial and a 30-day money-back guarantee on all plans. You can test it on your own keywords and still get your money back.
Low accuracy in our test
Only 111 of 200 keywords were within 2 places of Search Console. That earned it 2 out of 5 for accuracy, the joint lowest in our lineup.
Slow and patchy updates
New rankings took 60 hours to appear, and it recorded 3,406 of the 6,000 daily checks we expected. You get a less complete, later picture than you pay for.
Busy interface
The interface can feel overwhelming, and users agree: on G2 its ease of use scores 7.3 out of 10. Beginners may struggle.
Pros
- Report editor with more than 100 widgets
- Unlimited projects and users on every plan
- 7,000 keywords on the entry plan
- AI visibility tracking on all plans
- 30-day money-back guarantee
Cons
- Only 111 of 200 keywords within 2 places of Search Console
- New rankings took 60 hours to appear
- Recorded 3,406 of 6,000 daily checks
- Busy interface for beginners
- No free plan
How much Advanced Web Ranking costs
AWR sells paid plans only, sized by keyword count. Pro costs $139 a month for 7,000 keywords, Agency $279 a month for 14,500 keywords, Enterprise $699 a month for 35,500 keywords, and Ent Plus 50k $980 a month for 50,000 keywords. Paying yearly takes 10% off, and larger custom plans are available by quote.
Most buyers will start on Pro, which already includes unlimited projects and users and AI visibility. Agency adds 1-hour on-demand updates, Looker Studio, the Developer API and custom dashboards. Prices were checked on November 3, 2026. The pricing page doesn't show a currency, and Capterra lists Pro at $139.
Pro
$139
a month
- 7,000 keywords
- Unlimited projects and users
- AI visibility and 1 forecast per project
Agency
$279
a month
- 14,500 keywords
- 1-hour on-demand updates
- Looker Studio, Developer API and custom dashboards
Enterprise
$699
a month
- 35,500 keywords
- BigQuery and 1-to-1 training
- Migration support
Ent Plus 50k
$980
a month
- 50,000 keywords
- SSO, custom SLA and security audits
- Dedicated account manager
There is no free plan. The homepage offers a 7-day free trial, though the pricing page doesn't state the length, and we couldn't confirm whether you need a card.
Every plan has a 30-day money-back guarantee.
You cancel in the app. Your plan stays active to the end of the billing period, you can log in for 30 more days, and your data is deleted after 90 days.
If you go over your keyword limit, the extra keywords aren't checked until you upgrade.
Prices checked November 3, 2026. Prices can change, so check before you buy.
Is Advanced Web Ranking safe to use?
AWR is made by Caphyon, which was founded in 2002 and has almost 70 staff, so it is an established company. It only needs your keywords, sites and competitors to track rankings. We couldn't find its certifications, data location or GDPR details.
Its cancellation rules are clear: after you cancel, you keep access for 30 more days, and your data is deleted after 90 days. Export anything you want to keep before then.
The only complaint we found was a single 2024 Trustpilot review saying the company kept emailing an address that had been exposed in a breach. We couldn't verify it.
If you're unsure after your first weeks, cancel within 30 days so you can use the money-back guarantee.
What Advanced Web Ranking users say
AWR has a small review base. On G2 it has 4.3 out of 5 from 22 reviews, and on Capterra 4.8 out of 5 from 35 reviews, both from search results checked November 3, 2026. On Trustpilot it has just one review, a 1-star review from 2024, with none in the last 12 months.
Users praise its reporting, both for how thorough it is and how easy it makes producing reports, and some call its ranking results reliable. The main complaint is that the interface can feel overwhelming, reflected in a 7.3 out of 10 ease-of-use score on G2.
What users praise
- Ease of use for reporting
- Comprehensive reporting
- Reliable ranking results
What users complain about
- Interface can feel overwhelming
- Ease of use sub-score 7.3 of 10 on G2
- Thin review base
Recent user reviews, in short
Summarised in our own words, not quoted. Reviewer names are left out.
Our test agrees on the reporting and the busy interface. It differs on reliability: in our 30 days, nearly half of its positions were more than 2 places off and updates took 60 hours, which matters more than the reports for most buyers.
Ratings checked November 3, 2026.
Advanced Web Ranking alternatives worth a look
Every other tracker in our test scored higher than AWR. Here's how they compared over the same 30 days.
AccuRanker
AccuRanker came first with 3 out of 5, beating AWR on every part. It suits agencies tracking thousands of keywords, from 224 EUR a month.
Wincher
Wincher came second with 3 out of 5 and starts at 49 EUR a month. It suits small businesses that want simple Google tracking.
Nightwatch
Nightwatch scored 3 out of 5, with better accuracy and features than AWR. It suits teams that want AI answer tracking at mid-range prices, from 79 EUR a month.
Pro Rank Tracker
Pro Rank Tracker scored 2.5 out of 5, with better coverage and ease of use than AWR. It suits small teams who want local and video tracking from $99 a month.
RankWatch
RankWatch scored 2.5 out of 5, with better accuracy than AWR. It suits agencies that want unlimited users, but doesn't publish prices.
2/5
Should you use Advanced Web Ranking?
We can't recommend Advanced Web Ranking for most buyers right now. Its reporting is deep and every plan is generous with keywords and users, but in our test only 111 of 200 keywords matched Search Console within 2 places, it recorded 3,406 of 6,000 daily checks and new rankings took 60 hours to appear. That's why it scored 2 out of 5 and came last of six.
If you're an agency that lives in client reports and already trusts AWR's data, its reporting may still earn its place. Everyone else should start with a higher-scoring tracker. If you do try it, use the 30-day money-back guarantee to compare its numbers with your own Search Console.
AWR suits agencies that value deep reporting above all; anyone who needs accurate, timely rankings should look elsewhere.
Still deciding?
Compare rank trackers →
See how Advanced Web Ranking compares
Every tool in our rank trackers test got the same jobs. Our ranking puts the results side by side.
Disagree with our review?
Make your case
If you use Advanced Web Ranking, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
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Frequently asked questions
How much does Advanced Web Ranking cost?
Pro costs $139 a month for 7,000 keywords, Agency $279 a month for 14,500, Enterprise $699 a month for 35,500 and Ent Plus 50k $980 a month for 50,000. Paying yearly takes 10% off. The pricing page shows no currency; Capterra lists Pro at $139. We checked prices on November 3, 2026.
How did you test Advanced Web Ranking?
We tracked the same 200 keywords for 30 days, from September 28 to October 27, 2026, on test websites we control. We compared AWR's positions with Google Search Console, counted how many daily checks it recorded and timed how long new rankings took to appear.
Is there a free trial?
AWR's homepage offers a 7-day free trial, though the pricing page doesn't mention its length, and we couldn't confirm whether you need a card. There is no free plan. Every plan also comes with a 30-day money-back guarantee, which gives you a longer window to decide.
Can I get a refund?
Yes. AWR offers a 30-day money-back guarantee on all plans. When you cancel in the app, your plan stays active to the end of the billing period, you can still log in for 30 more days, and your data is deleted after 90 days, so export anything you need first.
Does Advanced Web Ranking track AI visibility?
Yes. All plans include AI visibility tracking, which shows citations and mentions of your brand in AI answers. It sits alongside classic rank tracking, forecasting and market share analysis, so agencies can report on both kinds of search in one place.
Who makes Advanced Web Ranking?
AWR is made by Caphyon, a company founded in 2002 with almost 70 staff, according to its about page. That makes it one of the longer-running names in rank tracking. It also offers a Chrome extension, AWR Search Anywhere, and a Developer API on Agency and higher plans.
Written by
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.