★★★★★Trustpilot · September 2026
Customer says SMS support was dropped and the contract auto-renewed with no concessions.
We tested Yotpo for 14 days on a made-up online store with 20 products and test orders, the same set-up we use for every app in our product review apps group. We imported the same 200 reviews, requested new ones from test orders, and measured the effect on page speed, checkout and support.
Yotpo scored 2.5 out of 5 overall and came fifth of the six apps we tested. Its results were even across the board: 124 of 200 reviews imported with the right details, 19 of 30 review requests were delivered, and support took a median of 939 minutes to reply. None of that was bad enough to sink it, and none of it stood out.
Yotpo suits growing and larger brands that want reviews and loyalty from one vendor and can pay for it. For a small store, the free plan only covers 50 orders a month, and the first paid plan costs $89 a month.
How we scored it
Yotpo scored 2.5 out of 5 on all five parts, so the parts were even. Each was held back by a different result rather than one big weakness.
Results and accuracy2.5
Ease of use2.5
Fees and pricing2.5
Store impact2.5
Support2.5
Overall score: 2.5 / 5, the average of the five parts, rounded to the nearest half point.
- Results and accuracy (2.5/5): 124 of 200 imported reviews kept the right details, 19 of 30 requests were delivered, and 6 of 10 structured-data checks passed.
- Ease of use (2.5/5): Set-up on our test store took 127 minutes, a fair chunk of time for a reviews app.
- Fees and pricing (2.5/5): There's a free plan, but it stops at 50 orders a month and the pricing page lists Starter at $89 a month.
- Store impact (2.5/5): It added 0.43 seconds to how long the main part of our product pages took to appear, and 0.40 seconds to checkout.
- Support (2.5/5): The median reply took 939 minutes, though 2 of 3 replies were useful.
Best of 2026
See the ranking →
The best product review apps
Before you pick Yotpo, see how all 6 tools ranked in the same test.
Yotpo in plain terms
Yotpo collects product reviews and customer photos, shows them on your store, and can share them with Google and, on higher plans, with retail partners. Founded in 2011, it also sells loyalty and referral programmes and an AI visibility product called Discover, so reviews are one part of a bigger platform.
Plans are based on how many orders your store takes each month. A free plan covers up to 50 orders, then paid plans step up through Starter and Pro to quote-based Premium and Enterprise tiers for big brands.
That's the key difference from flat-price ecommerce tools in this group. As your store grows, Yotpo's price grows with it. In return you get extras aimed at larger teams, such as retail syndication, roles and permissions, and a dedicated customer success manager.
What happens after you sign up
Yotpo connects to your store and then runs reviews through four broad steps.
1. Connect your store. Install the Shopify app or connect another platform. Yotpo claims more than 180 integrations.
2. Collect reviews. Email requests, social posts and referrals gather reviews and photos from customers.
3. Show them on your store. Widgets, carousels and rich snippets display reviews on your pages and in search results.
4. Share them further. Reviews flow to Google Seller Ratings and, on higher plans, to retail partners.
What you get
Yotpo's features build up plan by plan, so what you get depends heavily on what you pay.
Review collection and display
Email requests, on-site widgets, carousels, filters and rich snippets, from the free plan up.
Photo and video reviews
From Starter, you can collect visual reviews and use them in Google Shopping ads.
Seller ratings and AI display
Pro adds Google Seller Ratings, custom questions, AI summaries and smart sorting of reviews.
Retail syndication
Premium shares your reviews with retail partners and adds roles and permissions for bigger teams.
Loyalty and referrals
Sold alongside reviews, so you can run a points or referral programme from the same vendor.
Who gets the most out of Yotpo
Yotpo is built for brands that are growing into bigger platforms. Small stores can start free, but the jump to paid plans is steep.
A good fit for
- Brands that want reviews and loyalty from one vendor
- Larger stores that need syndication and team roles
- Stores that want Google Seller Ratings
- Teams that want a customer success manager
Not a good fit for
- Small stores that will soon pass 50 orders a month
- Merchants who want a flat price
- Anyone wary of auto-renewing contracts
- Stores that need quick support replies
Yotpo vs Stamped, Okendo and Judge.me
Stamped came first in our test with 3 out of 5 and also bundles reviews with loyalty, from $199 a month. Okendo scored the same 2.5 as Yotpo and, like it, targets growing brands and prices by orders, but its cheapest plan is $19 a month against Yotpo's $89. Our best review apps list has the full ranking.
Judge.me scored lower, 2 out of 5, but has a flat price of $15 a month and a generous free plan. Yotpo costs more, and in return adds loyalty and features for larger teams.
| Option | Price | How it compares |
|---|---|---|
| Yotpo | $89 a month | Reviews, photos and loyalty, priced by monthly order volume. |
| Stamped | $199 a month | Reviews, loyalty and lifecycle tools with order-based pricing. |
| Okendo | $19 a month | Reviews, loyalty, referrals, quizzes and surveys for Shopify brands. |
| Judge.me | $15 a month | Shopify review app with unlimited reviews on its free plan and a flat paid price. |
Our 14-day Yotpo test
We tested Yotpo from October 12 to October 25, 2026, 14 days in all. It ran on a made-up online store with 20 products and test orders, the same store we use for every review app. The full set-up is in how we test.
Setting it up took 127 minutes. We then imported the same 200 sample reviews we give every app, and 124 came across with the right details, such as the correct product, rating and date. That's most of them, but it still leaves 76 reviews to check and fix.
Next we placed test orders and let Yotpo send review requests. 19 of 30 were delivered, so roughly a third of the chances to get a new review were lost. We also ran 10 checks on the hidden review data that search engines read to show star ratings, and 6 passed.
Yotpo added 0.43 seconds to how long the main part of our product pages took to appear, and 0.40 seconds to checkout. That's a modest slowdown, but shoppers on slow phones will feel it.
Support replies took a median of 939 minutes, roughly 15 and a half hours. The answers were mostly good, though: 2 of our 3 replies solved what we asked.
| What we measured | Result | What it means |
|---|---|---|
| Set-up time on our test store | 127 min setup | Plan on about two hours to get it running properly. |
| Reviews imported with the right details | 124/200 reviews imported with correct metadata | Most reviews came across correctly, but a big minority will need checking by hand. |
| Effect on page speed and checkout | Adds 0.43 s LCP; 0.40 s checkout | Pages and checkout got a little slower, a cost worth weighing on a busy store. |
| Support reply time and usefulness | 939 min median; 2/3 useful replies | Answers were usually helpful but took most of a working day to arrive. |
Yotpo did an even, middling job. It imported most of our reviews correctly, delivered most requests and passed most search data checks, but none of those by a wide margin. It slowed our store a little, and support was slow but mostly useful. Nothing broke, and nothing stood out.
Tested October 12, 2026 to October 25, 2026.
The good and the bad from our test
Helpful support answers
2 of our 3 support replies solved the problem. Replies were slow, but when they came they were usually useful.
A modest hit to speed
It added 0.43 seconds to how long the main part of our pages took to appear and 0.40 seconds to checkout. That's a real cost, but a modest one for an app that adds widgets to every product page.
Room to grow
Loyalty, referrals, seller ratings and retail syndication are all available as you move up the plans, so a growing brand won't need to switch vendors.
Imports and requests only partly worked
124 of 200 imported reviews kept the right details, and 19 of 30 review requests were delivered. That means fewer and messier reviews than you'd hope for.
Slow support replies
The median reply took 939 minutes. If a review widget breaks during a sale, that's a long wait.
Steep price after the free plan
The free plan stops at 50 orders a month, and the pricing page lists Starter at $89 a month and Pro at $169 a month.
Pros
- Free plan for stores with up to 50 orders a month
- 2 of 3 support replies were useful
- Loyalty, referrals and syndication from one vendor
- Highly rated by Shopify merchants
- Claims more than 180 integrations
Cons
- 124 of 200 imported reviews had the right details
- Only 19 of 30 review requests were delivered
- Median support reply of 939 minutes in our test
- First paid plan costs $89 a month on the pricing page
- Poor 1.7 out of 5 rating on Trustpilot
How much Yotpo costs
Yotpo has a free plan and four paid tiers, priced by your monthly order volume. Free covers up to 50 orders a month with automatic review requests and on-site display. On Yotpo's pricing page, Starter costs $89 a month for up to 500 orders, and Pro costs $169 a month. Premium and Enterprise are custom quotes.
The Shopify listing shows lower entry prices that change with order volume, so the price you see may differ from the pricing page. Check the exact figure for your store before you sign up. Most small stores will start on Free, and growing brands that want photo reviews will look at Starter. Prices were checked on November 3, 2026.
Free
Free
no charge
- Up to 50 orders a month
- Automatic review requests
- On-site display
Starter
$89
a month
- Up to 500 orders
- Photo and video reviews
- Google Shopping ads with reviews
Pro
$169
a month
- Google Seller Ratings
- AI summaries and smart sorting
- Custom questions
Premium
Custom quote
price on request
- Retail syndication
- Roles and permissions
- Dedicated customer success manager
Yotpo's pricing page doesn't mention a free trial for Reviews, but the free plan lets you try the basics on up to 50 orders a month.
Enterprise is also sold by custom quote, with custom API set-up, collection across channels, and security and compliance features.
We couldn't find Yotpo's refund or cancellation terms, so check them, and your renewal date, before you sign a paid contract. Some charges may be billed outside Shopify.
Prices checked November 3, 2026. Prices can change, so check before you buy.
Is Yotpo safe to use for your store?
We found no security incidents in our research. Yotpo's Enterprise tier lists security and compliance features, but we couldn't find its security certifications, how long it keeps data, or whether data is used to train AI.
The bigger risk for most stores is the contract. A Trustpilot user reports that their contract auto-renewed while they were still discussing the renewal. Paid plans can be quote-based, so read the notice terms carefully.
On the store itself, our test showed 19 of 30 review requests delivered and 6 of 10 search data checks passed, so keep an eye on whether reviews and star ratings appear as expected.
Note your renewal date and notice period before you sign, and set a reminder well ahead of it.
What Yotpo users say
Opinions depend on where you look. On the Shopify App Store, checked November 3, 2026, Yotpo has 4.8 out of 5 from 4,629 reviews, with 92% at 5 stars. On Trustpilot, checked the same day, it has 1.7 out of 5 from 233 reviews, labelled Bad, with 19 recent reviews. There, 62% give 5 stars but 35% give 1 star.
Merchants on Shopify praise helpful support staff and help with moving from other apps. Many low Trustpilot reviews come from shoppers or are about contract terms: auto-renewal, review forms that won't submit, frequent changes of account manager and dropped SMS support.
TrustpilotShopify App Store
1.7/ 5
233 reviews5★62%
4★0%
3★1%
2★2%
1★35%
4.8/ 5
4,629 reviews5★92%
4★0%
3★0%
2★0%
1★0%
What users praise
- Helpful support staff on Shopify listing
- Migration help
What users complain about
- Auto-renewal and contract terms
- Review forms failing to submit
- Account manager turnover
- Dropped SMS support
Recent user reviews, in short
Summarised in our own words, not quoted. Reviewer names are left out.
★★★★★Trustpilot · September 2026
Reports review forms stuck loading and frequent account manager changes.
★★★★★Trustpilot · September 2026
Shopper failed several times to submit a product review.
★★★★★Shopify App Store · August 2026
Merchant reported a bug and a missed follow-up; Yotpo apologized and said a team lead would manage tickets.
Our test sits between those two pictures. Support answers were mostly helpful, as merchants say, but slow. The form problems users mention fit with the 11 of 30 review requests that didn't get through in our test.
Ratings checked November 3, 2026.
Yotpo alternatives worth a look
One app in our test scored higher than Yotpo, three scored the same and one scored lower. Here's how they compared, best score first.
Stamped
Stamped came first with 3 out of 5, scoring higher than Yotpo on every part. It suits mid-size brands wanting reviews and loyalty from one vendor, from $199 a month.
Famewall
Famewall scored 2.5 out of 5, with better results and accuracy but weaker pricing. It suits small businesses wanting testimonials cheaply, from $12 a month.
Loox
Loox scored 2.5 out of 5 and beat Yotpo on pricing and store impact. It suits visual brands where photo reviews drive sales, from $49.99 a month.
Okendo
Okendo scored 2.5 out of 5 with better results and accuracy, though weaker support. It suits mid-size Shopify brands, from $19 a month.
2.5/5
Should you use Yotpo?
Yotpo is a middling choice on our results. It imported 124 of 200 reviews correctly, delivered 19 of 30 requests, slowed pages by 0.43 seconds and took a median of 939 minutes to answer support questions. That gave it an even 2.5 out of 5 and fifth place of six.
It makes the most sense for growing brands that want reviews, loyalty and referrals from one vendor and will use features like seller ratings and syndication. For a small store, the free plan's 50-order limit and the $89 a month Starter price make cheaper apps in our lineup better value. Whatever you choose, check the renewal terms before signing.
Yotpo suits growing brands that want reviews and loyalty together; small stores and budget buyers should look elsewhere.
Still deciding?
Compare product review apps →
See how Yotpo compares
Every tool in our product review apps test got the same jobs. Our ranking puts the results side by side.
Disagree with our review?
Make your case
If you use Yotpo, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
or open your email app
Frequently asked questions
How much does Yotpo cost?
Yotpo has a free plan for up to 50 orders a month. Its pricing page lists Starter at $89 a month and Pro at $169 a month, while Premium and Enterprise are custom quotes. The Shopify listing shows lower entry prices that vary with order volume, so check the price for your store. We checked on November 3, 2026.
How did you test Yotpo?
From October 12 to October 25, 2026, we ran Yotpo on a made-up online store with 20 products and test orders. We timed set-up, imported the same 200 reviews we give every app, sent review requests from test orders, measured the effect on page speed and checkout, and timed support replies.
Does Yotpo have a free plan?
Yes. The free plan covers stores with up to 50 orders a month and includes automatic review requests and on-site display. Once you go over that, you'll need a paid plan. Yotpo's pricing page doesn't mention a free trial for the paid Reviews plans.
Does Yotpo work outside Shopify?
Yes. Yotpo has a Shopify app but can also connect to other platforms. It claims more than 180 integrations, including Klaviyo, Shopify Flow, Google, Facebook, Instagram and PageFly, and its Enterprise tier offers a custom API set-up for larger stores with their own systems.
Can I share Yotpo reviews with retailers?
Yes, but only on higher tiers. Retail syndication, which shares your reviews with retail partners, is part of the Premium plan and available as an add-on. Lower plans can send reviews to Google Seller Ratings from Pro and use reviews in Google Shopping ads from Starter.
Is Yotpo worth it for a small store?
Usually not, based on our test. Yotpo scored 2.5 out of 5 and came fifth of six. The free plan stops at 50 orders a month, and the first paid plan is $89 a month on the pricing page. Cheaper apps in our lineup scored the same or better.
Written by
Aisha Okoro
I've always been fascinated by the ideas behind successful online businesses. Pricing and features matter, but so do accessibility, customer experience, and the problem a platform is trying to solve.