★★★★★Trustpilot · October 2026
Finds the app buggy and says it does not support detailed marketing reports well.
We tested AgencyAnalytics for seven days, from October 21 to October 27, 2026. Like every reporting tool in our group, it had to build the same client report from 4 data sources. It scored 2.5 out of 5 and came first of the five tools we tested, ahead of three others on the same overall score.
It got us to a useful report in 94 minutes. But accuracy still wasn't great: we checked 80 figures against the source platforms and 50 matched, so 30 didn't. The report answered 6 of our 10 standard questions, and privacy was its weakest part, with 4 of 8 checks passed.
AgencyAnalytics suits agencies that bill several to dozens of clients and want a branded client portal for each one. In-house teams with a single brand, or anyone who needs to push data into a warehouse, should look elsewhere.
How we scored it
AgencyAnalytics scored 2.5 out of 5 overall. Insight quality was its best part at 3, and privacy its weakest at 2.
Data accuracy2.5
Insight quality3.0
Ease of use2.5
Privacy2.0
Value for money2.5
Overall score: 2.5 / 5, the average of the five parts, rounded to the nearest half point.
- Data accuracy (2.5/5): 50 of the 80 figures we checked matched the source data, which left 30 numbers off.
- Insight quality (3/5): The report answered 6 of our 10 fixed questions, and its dashboards, goals and AI insights made the answers easy to find.
- Ease of use (2.5/5): It took 94 minutes to reach a useful report, but scheduled delivery worked in only 6 of 10 runs.
- Privacy (2/5): It passed just 4 of our 8 consent, masking and privacy checks, and its security page wasn't available for us to read.
- Value for money (2.5/5): At $20 per client a month, billed yearly, it's cheap for a few clients, but the cost grows with every client you add.
Best of 2026
See the ranking →
The best marketing reporting tools
Before you pick AgencyAnalytics, see how all 5 tools ranked in the same test.
AgencyAnalytics in plain terms
AgencyAnalytics is a reporting tool built for marketing agencies. You set up each client as a campaign, connect their ad, SEO, social, analytics and call tracking accounts, and it fills dashboards and reports automatically. Clients can log into a portal under your agency's brand or receive scheduled reports by email.
Pricing is per client, not per user or data source. You get unlimited data sources, reports, dashboards and staff accounts, and pay for each client you report on. Rank tracking and tracking your brand in AI search engines are paid add-ons.
That makes it different from data connectors that feed other tools, which you'll find elsewhere in our marketing automation section. AgencyAnalytics is report-first: the dashboards and client portal are the product. The company was founded in 2010, has more than 115 employees, says it is 100% employee-owned and says more than 7,000 agencies use it.
What happens after you sign up
AgencyAnalytics is organised around clients, so getting started takes four steps per client.
1. Add a client. Create a campaign for each client you report on. This is also how you're billed.
2. Connect their accounts. Link the client's ads, SEO, social, analytics and call tracking accounts from more than 90 integrations.
3. Use templates. Pick dashboard and report templates, and they fill in automatically with the client's data.
4. Share with the client. Clients log into a branded portal or get scheduled reports by email.
What you get
The Core plan includes nearly everything an agency needs for client reporting. Rank tracking and AI visibility tracking cost extra.
More than 90 integrations
Connect marketing sources across ads, SEO, social, email and call tracking, including Google Ads, Meta Ads, Google Search Console and CallRail.
White-label client portal
Give clients a portal with your own custom domain and email branding, so reports look like they come from your agency.
Automated reports
Schedule client reports and dashboards. In our test, scheduled delivery worked 6 times out of 10.
Goals, alerts and anomaly detection
Track key numbers for each client and get flagged when something changes unexpectedly.
AI insights and benchmarks
AI analysis, benchmarks and forecasting on Core, plus MCP access so you can query data from ChatGPT or Claude.
Rank Tracker and AI Tracker
Paid add-ons for keyword rankings by device and location, and for brand visibility, sentiment and citations across AI engines.
Who gets the most out of AgencyAnalytics
AgencyAnalytics is built around the agency-client relationship. If you manage several clients and want each to have its own branded dashboard, it fits well. If you report on one brand, much of what you pay for won't matter.
A good fit for
- Agencies with 5 to 100 or more clients
- Teams that want a client portal under their own brand
- Agencies that offer rank tracking or AI visibility tracking
- Teams that want unlimited staff users and dashboards
Not a good fit for
- In-house teams with one brand
- Teams that need data pushed to a warehouse
- Single-client freelancers on a tight budget
- Teams that need heavy data transformation
AgencyAnalytics vs Whatagraph, Swydo and Looker Studio
Whatagraph also builds branded agency reports, but starts at 699 EUR a month platform-wide, billed yearly, while AgencyAnalytics scales per client. In our test Whatagraph scored 2 for data accuracy against AgencyAnalytics' 2.5. Swydo tied on overall score and was more accurate, but harder to use; it charges per data source after 10, while AgencyAnalytics gives unlimited sources. Our reporting tools list has the full ranking.
Looker Studio is free, but it has no client portal, rank tracking or scheduling of its own. AgencyAnalytics packages all of that, which is the main thing you pay for.
| Option | Price | How it compares |
|---|---|---|
| AgencyAnalytics | $20 per client a month, billed yearly | Gives each client its own dashboard, reports and white-label portal. |
| Whatagraph | 699 EUR a month, billed yearly | Builds branded reports and dashboards for all clients under one platform fee. |
| Swydo | $69 a month | Builds marketing reports from connected platforms, charging per source after 10. |
| Looker Studio | Free | Google's free report builder, with no client portal or scheduling of its own. |
Our seven-day AgencyAnalytics test
We tested AgencyAnalytics from October 21 to October 27, 2026, seven days in all. Every tool in our group had the same job: build one client report from 4 data sources, then we checked it against the source platforms. The full set-up is in how we test.
Getting to a useful report took 94 minutes. Setting up a client, connecting accounts and picking templates was straightforward, which matches what users say about easy onboarding.
Then we checked the numbers. We took 20 figures from each of the 4 sources, 80 in all, and compared each with the source platform. 50 matched and 30 didn't. That still means more than a third of figures were off, so you can't send reports without checking.
We asked the report a fixed list of 10 questions a client might ask, such as which campaign drove the most leads. It answered 6, and the goals and AI insights made the answers easy to find. Scheduled delivery worked 6 times out of 10.
Privacy was the weak spot. It passed 4 of our 8 checks on consent, data masking and privacy handling, and its security page returned an error when we tried to read it.
| What we measured | Result | What it means |
|---|---|---|
| Figures in the report that matched the source data | Source match 50/80 figures | 30 of 80 figures were off, so check client reports before they go out. |
| Set-up time to a first useful report | 94 min to useful report | About an hour and a half to a report you could share, which is reasonable for a first client. |
| Questions answered from a fixed list of 10 | Questions answered 6/10 | Most common client questions are covered, but expect to answer some by hand. |
| Consent, data masking and privacy checks | Consent/masking/privacy checks 4/8 | Half our checks failed, so review its privacy settings before you connect client accounts. |
AgencyAnalytics came out on top of a close group. It reached a useful report in 94 minutes and its dashboards made answers easy to find, which lifted its insight score. But 30 of 80 figures still didn't match the source, scheduled delivery failed 4 times in 10 and it passed only half our privacy checks. First place here means best of a middling field, not a tool you can trust blindly.
Tested October 21, 2026 to October 27, 2026.
The good and the bad from our test
Quick to a useful report
It took 94 minutes to get a report we could share, with simple client set-up and templates. For an agency onboarding new clients often, that time adds up.
Joint best insight score
Insight quality scored 3 out of 5. The report answered 6 of our 10 questions, and goals, alerts and AI insights made the answers easy to spot.
Low entry cost and a guarantee
At $20 per client a month, billed yearly, a small agency can start cheaply. There's a 14-day trial with no card, and a 30-day money-back guarantee on first purchases.
Many figures still didn't match
Only 50 of the 80 figures we checked matched the source. Even so, 30 wrong numbers in one report is too many to send without checking.
Weakest on privacy
It passed 4 of our 8 consent, masking and privacy checks, and its SOC 2 status is only claimed on a third-party profile. That matters when you're connecting client accounts.
Cost grows with every client
Because you pay per client, the bill climbs as your agency grows, and rank and AI tracking cost extra. Users mention the rising cost as a common complaint.
Pros
- Came first of five in our test
- Useful report in 94 minutes
- Branded client portal with custom domain
- Unlimited sources, dashboards and staff users
- 14-day trial with no card and a 30-day guarantee
Cons
- 30 of 80 report figures didn't match the source
- Passed only 4 of 8 privacy checks
- Scheduled delivery worked 6 times out of 10
- Cost rises with every client you add
- No way to send data to a warehouse
How much AgencyAnalytics costs
AgencyAnalytics has one visible plan, Core, priced per client. It costs $20 per client a month, billed yearly, which the pricing page says saves 20%. Monthly billing is available with no commitment, but its price isn't shown on the page. Agencies with 25 or more clients can ask sales for a discounted per-client price, dedicated onboarding, database connectors and priority support.
Add-ons cost extra: Rank Tracker is $41.67 a month per 500 keywords and AI Tracker $20.83 a month per 250 credits, both billed yearly. Most agencies will start on Core and add rank tracking if they sell SEO. Prices were checked on November 3, 2026.
Core
$20
per client a month, billed yearly
- More than 90 integrations
- White-labeled client portal
- AI insights, benchmarks, forecasting and MCP access
There's no free plan, but there's a 14-day free trial of Core and you don't need a card.
First-time purchases come with a 30-day, 100% refund through live chat or email. Later refunds are at the company's discretion.
An admin cancels from the Billing page. There are no prorated refunds, access lasts to the end of the paid period and yearly plans carry a one-year commitment. Your data is kept for at least 90 days, then deleted.
Prices checked November 3, 2026. Prices can change, so check before you buy.
Is AgencyAnalytics safe for your clients' data?
AgencyAnalytics publishes a data processing agreement and subprocessor list for GDPR, according to a third-party summary. A SOC 2 claim appears only on a third-party profile, and its own security page returned an error, so we couldn't confirm its certifications. In our test it passed 4 of our 8 consent, masking and privacy checks.
After you cancel, your data is kept for at least 90 days and deleted after that, or sooner on request. We couldn't find a policy on AI data use, and we found no reported incidents.
The contract risks are moderate. Yearly plans need a one-year commitment and there are no prorated refunds if you cancel mid-term, but the 30-day guarantee on first purchases softens that.
Use the 30-day guarantee window to test with real clients before you commit to yearly billing.
What AgencyAnalytics users say
Users are mostly happy. Checked on November 3, 2026, AgencyAnalytics has 4.7 out of 5 from 456 reviews on G2 and 4.8 out of 5 from 115 reviews on Capterra. On Trustpilot it has 2.9 out of 5 from 24 reviews, though 71% of those give 5 stars and 21% give 1 star.
People praise its clean, professional reports, how easy it is to use, fast onboarding and responsive support. One recent Trustpilot user found the app buggy and said it doesn't handle detailed marketing reports well. Others mention that the cost grows with the number of clients.
What users praise
- Clean professional reports
- Ease of use and fast onboarding
- Responsive support
What users complain about
- Cost grows with client count
- Bugs in the app (Trustpilot)
- Limited depth for detailed marketing reports
Recent user reviews, in short
Summarised in our own words, not quoted. Reviewer names are left out.
★★★★★Trustpilot · April 2025
Praises clean ad reports, ease of use and support.
★★★★★Trustpilot · March 2025
Praises onboarding and an easy migration from another platform.
★★★★★Trustpilot · February 2025
Praises responsive customer service.
Our test backs up the praise for ease of use: client set-up was simple and we had a useful report in 94 minutes. The complaint about depth also rings true, as the report answered 6 of 10 questions and 30 of 80 figures didn't match.
Ratings checked November 3, 2026.
AgencyAnalytics alternatives worth a look
We tested four other reporting tools the same way. Here's how they compared with AgencyAnalytics.
Supermetrics
Supermetrics came second with 2.5 out of 5, scoring higher on privacy but lower on insight quality. It suits teams reporting in Sheets or Looker Studio, from 49 EUR a month.
Swydo
Swydo scored 2.5 with better data accuracy than AgencyAnalytics, but it was harder to use. It starts at $69 a month.
Whatagraph
Whatagraph scored 2.5 and rated higher on value and privacy, but lower on accuracy. It suits agencies wanting polished reports, from 699 EUR a month billed yearly.
Funnel
Funnel scored 2 out of 5, below AgencyAnalytics on accuracy, insight and value. It suits brands with a data team and many ad channels, from $300 a month billed yearly.
2.5/5
Should you use AgencyAnalytics?
AgencyAnalytics is the reporting tool we'd suggest most agencies try first. It came first of five in our test with 2.5 out of 5, it reached a useful report in 94 minutes and its insight score was the joint best in our lineup. The per-client price keeps the entry cost low, and the trial and 30-day guarantee make it easy to test.
Just don't treat first place as a guarantee of accuracy. 30 of the 80 figures in our report didn't match the source, scheduled delivery missed 4 times in 10 and it passed only half our privacy checks. Check your reports before they go out, and keep an eye on the bill as your client list grows.
AgencyAnalytics suits agencies with several to dozens of clients; in-house teams and warehouse users should look elsewhere.
Still deciding?
Compare marketing reporting tools →
See how AgencyAnalytics compares
Every tool in our marketing reporting tools test got the same jobs. Our ranking puts the results side by side.
Disagree with our review?
Make your case
If you use AgencyAnalytics, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
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Frequently asked questions
How much does AgencyAnalytics cost?
The Core plan costs $20 per client a month, billed yearly. Monthly billing is available but its price isn't shown on the pricing page. Rank Tracker is $41.67 a month per 500 keywords and AI Tracker $20.83 a month per 250 credits, both billed yearly. We checked these prices on November 3, 2026.
How did you test AgencyAnalytics?
Over seven days in October 2026, we built the same client report from 4 data sources that every tool in our group had to build. We compared 80 figures with the source platforms, timed how long it took to reach a useful report, asked the report 10 fixed questions and ran 8 privacy checks.
Is there a free trial?
Yes. AgencyAnalytics offers a 14-day free trial of its Core plan, and you don't need a card to start it. There's no free plan, so you'll need to pay once the trial ends. First-time purchases also come with a 30-day, 100% money-back guarantee.
Can I pay monthly?
Yes. Monthly plans are available with no commitment, but the monthly price isn't shown on the pricing page, so ask before you sign up. The $20 per client a month price is for yearly billing, which the page says saves 20%. Yearly plans carry a one-year commitment.
Does AgencyAnalytics offer white-label reports?
Yes. Core includes a white-labeled client portal with your own custom domain and email branding, so clients see your agency's brand rather than AgencyAnalytics. You also get unlimited reports, dashboards and staff accounts, and you pay per client rather than per user.
What happens to my data if I cancel?
An admin can cancel from the Billing page. Your access lasts until the end of the period you've paid for, with no prorated refunds. AgencyAnalytics keeps your data for at least 90 days after cancelling, then deletes it, or deletes it sooner if you ask.
Written by
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.