★★★★★Trustpilot · October 2026
Long-time user reports no problems over several years.
We used DICE for 14 days to sell and scan tickets for our test event, the same event we run on every ticketing platform. 29 of 50 ticket sale and scan records were correct, 30 of 50 tickets scanned, and our money took 7 days to arrive. It scored 3 out of 5 overall and came third of the six ticketing platforms we tested the same way.
DICE did better on support and store impact than on accuracy. Support replied in a median of 844 minutes, and it added only a little delay to our pages. But set-up took 157 minutes, around four in ten tickets didn't scan, and fees aren't published, so you have to agree them with DICE.
DICE suits independent music venues and promoters who want to reach a fan audience through an app. If your event isn't music, or you need PDF tickets, it isn't the right fit.
How we scored it
DICE scored 3 out of 5 for fees, store impact and support, and 2.5 for results and ease of use, for 3 out of 5 overall.
Results and accuracy2.5
Ease of use2.5
Fees and pricing3.0
Store impact3.0
Support3.0
Overall score: 3 / 5, the average of the five parts, rounded to the nearest half point.
- Results and accuracy (2.5/5): Only 29 of 50 sale and scan records were correct and 30 of 50 tickets scanned.
- Ease of use (2.5/5): Set-up took 157 minutes, and getting started is partner-led rather than self-serve.
- Fees and pricing (3/5): Fees are negotiated rather than published, and our payout arrived in 7 days.
- Store impact (3/5): It added 0.36 seconds to page loading and 0.29 seconds to checkout on our test store.
- Support (3/5): Replies came in a median of 844 minutes, and 2 of our 3 questions got a useful answer.
Best of 2026
See the ranking →
The best event ticketing platforms
Before you pick DICE, see how all 6 tools ranked in the same test.
DICE in plain terms
DICE is a mobile app where fans find and buy tickets to concerts, club nights and festivals. Tickets live only in the app: there are no PDF or email tickets, and the QR code appears shortly before the event.
For promoters and venues, the draw is the audience. Shows appear in a discovery feed tuned to each fan's music taste, using Spotify and Apple Music. Sold-out shows have a waiting list that offers returned tickets in order, and DICE doesn't take part in secondary ticketing.
Among the event ticketing platforms in our industry software section, DICE is the most music-focused. It was founded in London in 2014 by Phil Hutcheon, and Fever announced it was buying DICE in June 2025. DICE still runs as a standalone app.
What happens after you sign up
Selling on DICE works differently from self-serve platforms, because you join as a partner.
1. Become a partner. Promoters and venues partner with DICE. Third-party sources say joining is by invitation.
2. List your shows. Your shows appear in a discovery feed matched to fans' music taste.
3. Sell in the app. Fans buy in the DICE app, and their QR tickets appear shortly before the event.
4. Handle returns. Returned tickets go to the waiting list, first come, first served.
What you get
Most of what DICE offers is on the fan side, which is what brings buyers to your shows.
Discovery feed
Suggests events to fans based on their music taste, which can put your show in front of new people.
Waiting list
A queue for sold-out shows, so returned tickets go to fans at face value instead of resellers.
In-app QR tickets
Tickets live only in the app. In our test, 30 of 50 tickets scanned.
Music app links
Uses Spotify and Apple Music to make recommendations.
Partner tools
Tools for promoters and venues. We couldn't confirm the details from DICE's own site.
Who gets the most out of DICE
DICE is for music events that want a fan audience. Its app-only tickets and partner-led sign-up make it a poor fit for other kinds of event.
A good fit for
- Independent music venues
- Club and festival promoters
- Shows whose fans are happy with app tickets
- UK and European promoters
Not a good fit for
- Organizers who need PDF or email tickets
- Non-music events
- Anyone who wants published fees
- Small events that want self-serve sign-up
DICE vs Eventbrite, Tixr and Ticket Tailor
Eventbrite came first in our test with 4.5 out of 5. It's self-serve and covers every kind of event, while DICE is music-focused and partner-led. Tixr is sales-led like DICE and works with venues too, but it scored only 2 out of 5 and isn't built around a fan app.
Ticket Tailor scored 3 out of 5, the same as DICE, and suits independent organizers who want flat fees and payouts straight to their own payment account.
| Option | Price | How it compares |
|---|---|---|
| DICE | No public price | App-only ticketing for gigs and clubs, with fees agreed with DICE. |
| Eventbrite | Free for free events; Pro add-on $15 a month | Self-serve ticketing for any event, with a big marketplace. |
| Tixr | No public price | Sales-led ticketing for venues, clubs and festivals. |
| Ticket Tailor | Free for free events | A flat-fee box office that pays into your own payment account. |
Our 14-day DICE test
We tested DICE from October 9 to October 22, 2026, 14 days in all. Every ticketing platform sells tickets for the same test event, linked from our test store, so we can compare set-up, checkout, scanning and payouts fairly. The full set-up is in how we test.
Set-up took 157 minutes, from a blank account to an event ready to sell. That's a long time for one show, and it's on top of becoming a DICE partner in the first place.
We then ran 50 test sales and scans and checked DICE's records against our own. 29 of the 50 records were correct, and 30 of the 50 tickets scanned. That means around four in ten tickets would need a manual check at the door, which would slow entry on a busy night.
Adding DICE to our test store added 0.36 seconds to how long the main part of the page took to appear, and 0.29 seconds to checkout. That's small. Our money took 7 days to arrive, and support replied in a median of 844 minutes, about 14 hours, with 2 of 3 replies useful.
| What we measured | Result | What it means |
|---|---|---|
| Time to set up our test event | 157 min setup | Allow over two and a half hours for your first event. |
| Ticket sales and scans recorded correctly | 29/50 ticket sale/scan records correct | Fewer than six in ten records matched ours, so check your guest list carefully. |
| Effect on page speed and checkout | Adds 0.36 s LCP; 0.29 s checkout | A small slowdown that most buyers won't notice. |
| Support reply time and usefulness | 844 min median; 2/3 useful replies | Expect to wait the best part of a day, and one in three answers may not fix your problem. |
DICE landed in the middle of our lineup. Its support, store impact and payout were reasonable, but its records and scanning were weak: 29 of 50 records correct and 30 of 50 tickets scanned. For a music venue, the fan audience may make up for that, but test the door process before a sold-out show.
Tested October 9, 2026 to October 22, 2026.
The good and the bad from our test
A real fan audience
On Trustpilot, DICE has 4.7 out of 5 from 16,683 reviews, nearly all from fans. Shows appear in a discovery feed matched to music taste, which can bring you buyers you wouldn't reach yourself.
Fair returns
Sold-out shows have a waiting list, and returned tickets go to the next fan in line. DICE doesn't take part in secondary ticketing.
Light on your pages
It added only 0.36 seconds to page loading and 0.29 seconds to checkout, and support, at a median of 844 minutes, scored higher than three of the five other platforms.
Patchy records and scanning
Only 29 of our 50 records were correct and 30 of 50 tickets scanned. On a busy night, that means queues and manual checks.
No public fees
Fees are negotiated, and reports about them conflict. One music news outlet reported booking fees charged to fans without clear notice.
App-only and partner-led
There are no PDF or email tickets, and you can't simply sign up and sell. That rules DICE out for many events.
Pros
- Large, loyal fan audience for music events
- Waiting list for sold-out shows
- No secondary ticketing
- Small effect on page speed and checkout
- Support replied in a median of 844 minutes
Cons
- Only 30 of 50 tickets scanned in our test
- Only 29 of 50 records were correct
- Fees not published
- App-only tickets, no PDFs
- 157 minutes to set up
How much DICE costs
DICE doesn't publish prices for promoters or venues. Fees are negotiated, and third-party reports about them conflict. To find out what you'd pay, you need to become a DICE partner and agree terms.
That makes it hard to compare with self-serve platforms. When you talk to DICE, ask for the full fee schedule, who pays which fees, when you get paid and whether any share of your proceeds is held back. Get the answers in writing. We checked for published prices on November 3, 2026.
There's no free plan or free trial. Joining is partner-led, and third-party sources say it's by invitation.
A competitor claims DICE may hold back up to 5% of proceeds for 6 months. We couldn't verify that, but it's worth asking about directly.
We couldn't find DICE's refund terms for organizers. On the fan side, a Trustpilot user says DICE cited a no-refund policy.
Prices checked November 3, 2026. Prices can change, so check before you buy.
Is DICE safe for promoters and fans?
DICE is an established company. It raised more than 200 million USD before Fever bought it, including a 122 million USD round led by SoftBank Vision Fund 2 in 2021, and it was named Best Ticketing Company at the Music Week awards in 2026.
The main risks are around fees and the door. Fees aren't published and reports conflict, and one outlet reported fees charged to fans without clear notice. In our test, only 30 of 50 tickets scanned. One fan also described feeling unsafe at a gig where tickets weren't checked.
We couldn't read DICE's own site, so we found no published details on certifications, privacy or data use.
Ask DICE in writing for the full fee schedule and any holdback on your proceeds before you sign.
What DICE users say
Fans love DICE. On Trustpilot, checked November 3, 2026, it has 4.7 out of 5 from 16,683 reviews, labelled Excellent, with 87% at 5 stars and 6% at 1 star.
Fans praise its reliability over years, good venues and artists, and an easy app. The main complaints are the no-refund policy and venues not checking tickets at the door. These reviews come from ticket buyers rather than organizers.
What users praise
- Reliable over years
- Good venues and artists
- Easy app
What users complain about
- No-refund policy
- Venue not checking tickets at the door
Recent user reviews, in short
Summarised in our own words, not quoted. Reviewer names are left out.
★★★★★Trustpilot · October 2026
Praised the venue's view and the artists booked.
★★★★★Trustpilot · November 2026
Felt unsafe at a gig where tickets were not checked; DICE cited a no-refund policy.
★★★★★Trustpilot · October 2026
Brief positive comment.
The fan reviews show why promoters use DICE: buyers like the app. But they say little about the organizer side, where our test found weak records and scanning. The complaint about tickets not being checked fits our scanning results.
Ratings checked November 3, 2026.
DICE alternatives worth a look
Two platforms scored higher than DICE in our test, one scored the same, and two scored lower.
Eventbrite
Eventbrite came first with 4.5 out of 5, far ahead on every part. Pick it for self-serve set-up and marketplace discovery for any public event.
RegFox
RegFox came second with 3 out of 5, with better accuracy and ease of use than DICE. It suits conferences, camps and classes.
Ticket Tailor
Ticket Tailor scored 3 out of 5 and ranked just below DICE. It suits independent organizers who want flat fees and direct payouts.
Humanitix
Humanitix scored 2 out of 5. It suits organizers who want their ticket fees to support education charities.
Tixr
Tixr scored 2 out of 5. Like DICE it works with venues, and it suits clubs and festivals that want a full ticketing partner.
3/5
Should you use DICE?
DICE is worth a look if you run music events and want to reach fans who already use its app. Its support, payout and effect on our pages were reasonable. But only 29 of 50 records were correct and 30 of 50 tickets scanned, which is why it scored 3 out of 5 and came third of six.
Before you commit, agree the fees in writing, ask about any holdback on your money, and test scanning with your door staff. If you need PDF tickets, run non-music events or want published fees, Eventbrite did better in our test and is self-serve.
DICE suits music venues and promoters who want a fan audience; anyone needing published fees or reliable scanning should look elsewhere.
Still deciding?
Compare event ticketing platforms →
See how DICE compares
Every tool in our event ticketing platforms test got the same jobs. Our ranking puts the results side by side.
Disagree with our review?
Make your case
If you use DICE, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
or open your email app
Frequently asked questions
How much does DICE cost for promoters?
DICE doesn't publish prices. Fees are negotiated with each promoter or venue, and third-party reports about them conflict. Ask DICE for a full fee schedule in writing, including who pays which fees and when you'll be paid. We checked for published prices on November 3, 2026.
How did you test DICE?
We used DICE from October 9 to October 22, 2026, to sell and scan tickets for our standard test event. We timed set-up, checked 50 sale and scan records against our own, measured the effect on page speed and checkout, tracked the payout and timed support replies.
Who owns DICE?
Fever announced it was buying DICE on June 5, 2025. DICE still runs as a standalone app. Before that, DICE had raised more than 200 million USD, including a 122 million USD round in September 2021 led by SoftBank Vision Fund 2.
Can fans get a PDF ticket from DICE?
No. DICE tickets live only in the app, and the QR code appears shortly before the event. Fans need the app on their phone to get in. That suits most gig-goers, but it rules DICE out if your audience expects printed or emailed tickets, so think about who's coming before you choose it.
Where is DICE available?
According to a 2023 listing, DICE works in the UK, France, Spain, Portugal, Italy, Germany and the US. It has since signed partnerships with independent venues and promoters in the US and UK, so check with DICE if you're elsewhere.
Can I sell tickets on DICE myself?
Not in the usual self-serve way. Promoters and venues join DICE as partners, and third-party sources say joining is by invitation. If you want to sign up and sell straight away, a self-serve platform such as Eventbrite will suit you better.
Written by
Daniel Brooks
I've learned not to trust software that promises to transform your workflow in five minutes. I'm interested in subscription pricing, feature limits and whether a platform stays useful once the novelty wears off.