Handwrytten
First on 3.5 out of 5, with the best delivery result. Real-pen cards from $100 a month.
Sending a client a branded hoodie, a box of local treats or a welcome kit for a new hire sounds simple until you have to buy the stock, store it, pack it and post it. Postal exists to take all of that off your hands. Because it also appears in direct mail buying lists, we ran it through the postcard-and-letter job we use for all direct mail tools.
For plain mail, it was ordinary. Only 12 of our 20 pieces arrived correctly and the post took nine days. On the plus side, set-up was the quickest in the group at 125 minutes, it left our test shop untouched, and two of our three support questions got useful answers.
Our verdict: 3 out of 5, putting Postal third among six tools. It suits sales, marketing and people teams that send gifts and swag regularly. If you mostly need letters and postcards, a print-and-mail service fits better, and you'll need a sales call to learn the price.
Postal's scores, part by part
Ease of use and store impact are its best areas at 3.5. Delivery results and pricing are the weakest at 2.
Results and accuracy2.0
Ease of use3.5
Fees and pricing2.0
Store impact3.5
Support3.0
Overall: 3 out of 5, the average of these five part scores.
- Results and accuracy (2/5): 12 of 20 test pieces reached the right place, and they took nine days.
- Ease of use (3.5/5): 125 minutes to set up, the quickest of the six tools, though full onboarding is a longer project.
- Fees and pricing (2/5): No published prices at all; every plan is quoted by sales.
- Store impact (3.5/5): Our shop's pages and checkout behaved exactly as before.
- Support (3/5): A median reply of 778 minutes, with two of three answers solving the problem.
Best of 2026
See the ranking →
Two tools delivered more of our mail
Compare Postal with the print-and-mail services and card senders that did better.
What Postal actually does
Postal is a corporate gifting platform. In one web app you choose gifts or branded merchandise, decide who gets them, and Postal stores, packs and ships everything from its warehouses. Sends can be one-off, in bulk, or triggered automatically from your CRM, for example when a sales deal reaches a certain stage.
It's run by Postal.io, Inc., and Sendoso announced on May 1, 2025 that it had bought the company. Postal also works with Paper Plane Agency to design custom swag, and offers a company-branded storefront where staff or partners can pick their own items.
That makes it quite different from print-and-mail services such as PostGrid, which print letters and postcards through an API. Postal's own pricing page doesn't present it as a letter printer at all; it's a logistics service for physical gifts.
How a Postal send works
For a team new to gifting platforms, the flow looks like this.
1. Choose what to send. Pick from Postal's gift catalogue or have branded swag designed and sourced for you.
2. Choose who gets it. Send to one person, to a list, or set a trigger in Salesforce, HubSpot or another connected tool.
3. Let Postal fulfil it. Items are stored, picked, packed and shipped from Postal's warehouses, so nothing passes through your office.
4. Track what happens. Follow delivery and campaign results in the app.
What the First Class plan includes
Postal sells one main plan, First Class, so every customer gets the same toolkit.
Unlimited sends and virtual events
No send cap is stated, and virtual events are included.
Swag sourcing
Branded merchandise designed and sourced for you, through Paper Plane Agency.
Global warehousing
Store items in partner warehouses, with inventory tracked in your account.
Pick, pack and kitting
Items assembled into kits and shipped for you.
Branded storefront
A company swag store where people choose their own items.
Unlimited integrations
Connections to Salesforce, HubSpot, Marketo, Outreach, SalesLoft, Zapier and more.
Our 30-day Postal test
Postal was in our test from October 5 to November 3, 2026, a 30-day run. For this group we run a pretend store stocked with 20 products, and each tool must post a postcard plus a letter to 10 test addresses. We count what lands correctly, how long it takes, any effect on the shop and how support responds. Our testing method page has the details.
We gave Postal that same job even though it's built mainly for gifts. Set-up took 125 minutes, the quickest of the six, and it added nothing to our shop pages or checkout.
Delivery was the weak point. Only 12 of the 20 pieces reached the right address correctly, the same as Lob and below Handwrytten's 14, and the post took nine days. For a thank-you note or a time-limited offer, that's slow, and eight pieces needed chasing.
Support answered three standard questions with a median wait of 778 minutes, roughly a working day. Two of the three replies solved the issue.
| What we timed or counted | Postal's figure | Why it matters |
|---|---|---|
| Set-up alongside our test shop | 125 min setup | The fastest start in the group. |
| Mail delivered correctly | 12/20 mail pieces delivered correctly | Only just over half; check every send. |
| Shop speed and checkout | No storefront script; checkout unchanged | Shoppers notice nothing. |
| Support on 3 questions | 778 min median; 2/3 useful replies | Replies came roughly a working day later. |
A smooth start and no impact on the shop, but plain mail clearly isn't what Postal is built for.
Tested October 5, 2026 to November 3, 2026.
Strengths and weaknesses
Quickest set-up
125 minutes to get going, faster than the other five tools.
Gifting handled end to end
Sourcing, storage, packing and shipping in one plan can replace several suppliers.
Shop untouched
Nothing to install on your storefront, and checkout behaved normally.
Weak with letters and postcards
12 of 20 test pieces delivered correctly, and nine days in the post.
No public prices
You can't compare costs without a sales conversation.
Long full rollout
Postal says a typical customer is fully onboarded within one to two months.
Pros
- Fastest set-up in our test
- No change to your shop or checkout
- Swag, storage and packing bundled
- Unlimited sends on First Class
- Connects to Salesforce, HubSpot and more
Cons
- 12 of 20 test pieces delivered correctly
- Nine days for our mail to arrive
- No published prices
- 778-minute median support reply
- Full onboarding takes one to two months
What Postal costs
Postal doesn't publish prices. Its pricing page shows the First Class plan and an Enterprise option, and asks you to start a conversation for a quote. There's no free plan; a "Try For Free" link appears in the site menu, but its terms aren't stated.
First Class includes unlimited sends and virtual events, swag sourcing, unlimited integrations, global warehousing, pick-pack-and-kitting, a branded storefront, guided onboarding, a dedicated customer success manager and premium support. Enterprise adds custom solutions for larger organisations.
First Class
Quote
through sales
- Unlimited sends, swag sourcing
- Warehousing, kitting, storefront
- Dedicated success manager
Enterprise
Quote
custom
- Everything in First Class
- Custom solutions
Postal's pricing page doesn't mention refunds or cancelling, so get both in writing, and ask whether your contract could change now that Sendoso owns Postal.
Plans checked on November 14, 2026 on Postal's pricing page; no prices are published.
Postal against the other direct mail tools
Handwrytten topped the group on 3.5 out of 5, delivered 14 of 20 pieces correctly and publishes its prices, from $100 a month. Lob took second place on 3, with the same 12 deliveries as Postal and a published Startup plan at $260 a month plus a free plan. Sendoso, Postal's new owner, came last with 2 and also sells by quote.
If gifting is your main goal, Postal outperformed its parent company in our test. If printed mail is what you need, the print-and-mail tools are the natural choice. Our direct mail ranking has every result.
| Option | Entry price | Best at |
|---|---|---|
| Postal | Quote only | Gifts and swag, stored and shipped for you |
| Handwrytten | $100 a month | Real-pen cards mailed for you |
| Lob | Free; Startup $260 a month | Printed mail through an API |
| Sendoso | Quote only | Gifting tied to B2B sales workflows |
Ownership change and data questions
Postal is still sold as its own product after Sendoso's acquisition, which was announced on May 1, 2025 with undisclosed terms. The announcement didn't say what will happen to the Postal brand, and postal.io now redirects to postal.com.
We couldn't find published security certifications, privacy details, data retention rules or refund terms. That isn't evidence of a problem, but you'll want those answers before uploading customer or employee addresses. We found no reported security incidents.
Before signing a long contract, ask in writing whether pricing, terms or data handling will change under Sendoso.
What customers say
There's very little independent feedback. Postal's Trustpilot page, checked November 14, 2026, has no reviews, and we found no confirmed G2 or Capterra rating. Postal's own pricing page quotes customers praising quick support and a committed team, but those quotes are chosen by the company.
If you're considering Postal seriously, ask its sales team for references from companies of a similar size. Our test is the main independent guide: easy on your shop and quick to set up, but weak at getting plain mail delivered.
Other direct mail tools
Two tools ranked above Postal and three below.
Read review
Lob
Ranked second (3 out of 5), matching Postal's 12 deliveries, and published prices. For developers sending at volume.
PostGrid
2.5 out of 5, delivered 13 of 20 correctly. Published per-piece prices and cheque mailing.
Postalytics
2.5 out of 5. Adds printed mail to digital campaigns, from $199 a month.
Sendoso
Last on 2 out of 5, behind Postal on set-up, shop impact and support. Postal's new owner.
3/5
Is Postal right for you?
If your team sends gifts and swag regularly, Postal takes a lot of logistics off your plate, set up faster than any rival and left our shop untouched. Those strengths earned 3 out of 5 and third place.
For letters and postcards, though, look elsewhere: only 12 of our 20 pieces arrived correctly and they took nine days. And because nothing is priced publicly, budget time for a sales conversation.
Postal suits teams that want managed gifting and swag; anyone who mainly sends postcards or letters should look elsewhere.
Still deciding?
Compare direct mail automation →
See all six mail tools side by side
Same pieces, same addresses, same shop. The ranking shows delivery, set-up and price.
Disagree with our review?
Make your case
If you use Postal, or work there, and think we got something wrong, email us. Tell us what you saw and attach screenshots if you have them. We'll take another look and update the review if it changes our findings.
review.now.team@gmail.com
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Frequently asked questions
What does Postal cost?
Postal doesn't publish prices. Its pricing page, checked November 14, 2026, lists the First Class plan and an Enterprise option, both quoted by its sales team. There's no free plan.
Is Postal good for postcards and letters?
Not especially. It's built around gifts and branded swag. In our test only 12 of 20 postcards and letters arrived correctly, and they took nine days.
Did Sendoso buy Postal?
Yes. Sendoso announced the acquisition on May 1, 2025, without disclosing terms. Postal still runs as its own product, and postal.io now redirects to postal.com.
What does Postal integrate with?
Salesforce, HubSpot, Marketo, Outreach, SalesLoft, Zapier, Calendly, Chili Piper and Microsoft Dynamics, among others; First Class includes unlimited integrations.
How long does Postal take to set up?
Basic set-up beside our test shop took 125 minutes, the quickest in our test. Postal says a typical customer is fully onboarded, with swag, storage and integrations, within one to two months.
When did you test Postal?
Our test lasted 30 days, starting October 5, 2026 and finishing November 3, 2026. We posted a postcard and a letter to each of 10 addresses, recorded set-up time and shop speed, and asked support three questions.
Written by
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.