The best SMS marketing software tools, tested and ranked

Postscript came first of five with 3 out of 5. 138 of our 200 texts were delivered, a 69.0% rate, and it passed 6 of our 8 delivery, authentication and control checks. Building our campaign and automation took 80 minutes, which is manageable but still a solid chunk of work.

Postscript is a text message marketing platform for online stores. It sends SMS, MMS (picture messages) and RCS (richer branded messages) to people who have signed up, and runs automatic message flows based on your customer data. It is now rebuilding the product as Postscript 2.0, which adds a new email product. What makes it different is how it charges. Instead of selling bundles of text credits like many tools for general businesses, it charges a monthly plan fee plus a published price per message, which gets cheaper on higher plans. Carrier fees come on top. That makes it far more open than Attentive, which publishes no prices at all.

It scored 3 on all five parts. Rates are published and fall on higher plans, but Growth costs $100 a month before message and carrier fees. There is little independent user feedback to go on. Postscript's Trustpilot profile, checked November 3, 2026, is unclaimed and has no reviews.

EZ Texting came second of five with 2.5 out of 5. It tied for the top ease of use score in our test, and users often praise how easy it is and how quickly they get set up. Launch costs $25 a month with 500 credits, the lowest starting price in our lineup.

EZ Texting is a business texting tool. It sends bulk text and picture messages, handles two-way chats, runs automatic workflows and adds extras such as payment and donation links sent by text. It says more than 230,000 businesses use it and it has delivered more than 8 billion messages. What makes it different is how it charges. Plans are priced by how many contacts you have, and each of the three smaller plans includes 500 credits a month. That's unlike SimpleTexting, which prices by how many texts you send and gives you unlimited contacts.

Its weakest part was automation, at 2. Drag-and-drop workflows are on every plan, but our automation could only reach the 111 texts that got through. Users are split. On Trustpilot, checked November 3, 2026, EZ Texting has 3.3 out of 5 from 258 reviews. 52% give 5 stars, but 23% give 1 star.

SimpleTexting came third of five with 2.5 out of 5. 125 of our 200 texts were delivered, a 62.5% rate, and it passed 5 of our 8 delivery, authentication and control checks. Users call it easy to use, but building our campaign and automation still took 88 minutes.

SimpleTexting is a business texting tool. You can send mass texts to groups of contacts, hold two-way conversations in a shared inbox, and set up automatic replies and drip sequences. It's built for general small and mid-size businesses rather than online stores specifically. You pay for a monthly volume of text credits, starting with 500 texts a month, and your plan includes unlimited contacts and three users. A local number costs $10 a month extra. That's a different model from EZ Texting, which prices by how many contacts you have.

It scored 2.5 on all five parts. It starts at $29 a month for 500 texts, plus $10 a month for a local number, which is fair but not cheap for the results. Users are very positive. On Trustpilot, checked November 3, 2026, SimpleTexting has 4.7 out of 5 from 592 reviews, labelled Excellent, with 161 in the last 12 months. 80% give 5 stars and 7% give 1 star.

Textedly came fourth of five with 2 out of 5. Drip campaigns and the two-way inbox are on every plan, and automation was its strongest part in our test. Only 105 of our 200 texts were delivered, a 52.5% rate, and it passed 5 of our 8 delivery, authentication and control checks.

Textedly is a bulk texting tool. It sends mass text and picture messages, handles two-way conversations in a shared inbox and runs drip campaigns. Newer additions include AI voice agents that can answer calls and book appointments, text-to-pay and Google review requests. It sells plans by how many messages you send each month, from 500 up to 300,000. Every plan has every feature, contacts are unlimited and incoming messages are free, so the only thing you're choosing is volume. That's a different model from EZ Texting, which prices by how many contacts you have.

Its weakest part was value for money, at 2. Basic costs $29 a month for 500 messages, and extra fees for the telecom surcharge, keywords and teammates come on top. Users are unhappy on balance. On Trustpilot, checked November 3, 2026, Textedly has 2.7 out of 5 from 2,348 reviews, labelled Poor, with 25 in the last 12 months.

Attentive came fifth of five with 2 out of 5. Only 106 of our 200 test texts were delivered, a 53.0% delivery rate, and it passed 5 of our 8 delivery, authentication and control checks. Building our campaign and automation took 108 minutes, which is a long time for one set-up.

Attentive is a customer marketing platform for online shops. It sends text messages, email, RCS (richer business messages on phones) and push notifications to people who have signed up, and it uses AI to help build campaigns and automatic message journeys. It is built for mid-size and large retail and ecommerce brands, and it covers email as well as texting, which is why it also belongs in our email marketing section. Unlike most texting tools, it doesn't publish prices. Every customer gets a custom quote based on list size, messages sent and channels. Support, onboarding, deliverability help and compliance tools come with every plan.

It scored 2 on all five parts. There are no public prices at all, so you can't compare cost before a sales call, and our results didn't justify the hassle. Feedback is split between business users and the people who receive the texts. On Trustpilot, checked November 3, 2026, Attentive's unclaimed profile has 2.3 out of 5 from 7 reviews, labelled Poor, with none in the last 12 months and all of them 1 star.