The best media databases, tested and ranked

We looked up the same 100 journalists in seven media databases and checked every email, phone number, beat and record date. Here's which database had the best data, which one fits your team, and how each one is sold.

By Grace SullivanUpdated November 4, 20267 tools tested
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About this list

A media database is a searchable directory of journalists, editors and outlets, and increasingly podcasts and influencers, with their beats, contact details and recent work. PR teams use one to build pitch lists. Most also sell monitoring and reporting. Our media databases section and our PR and reputation hub cover the wider field.

The tools differ most in data quality: how many of your journalists they hold, whether the email and phone still work, and whether the beat is current. They also differ in region and in what comes bundled. Almost all sell by quote on yearly contracts.

To compare them fairly, we looked up the same list of 100 journalists in every database over one week, from October 24 to October 30, 2026. We already knew the correct details for each journalist. We checked how many each found, how many contact details and beats were right, and how old the records were.

Compare at a glance

#ToolBest forCheapest way to startScore
1CisionBest overallNo public price 4.5
2Agility PR SolutionsBest for hands-on supportNo public price 3.0
3Muck RackBest for AI list-buildingNo public price 2.5
4RoxhillBest for UK mediaNo public price 2.5
5Listen NotesBest for podcast search developers$200 a month (Pro) 2.0
6MeltwaterBest for news and social monitoringNo public price 2.0
7PodchaserBest for podcast outreachNo public price 2.0

Features and terms compared

These facts come from each company's own pages and our research, checked on November 3, 2026.

ToolPublished priceFree plan or trialContractDatabase size claimMain focus
CisionNo, quote onlyNone foundAnnual, reported as mandatory1.4M+ records (claims vary by page)Journalists, monitoring and newswire
Agility PR SolutionsNo, quote onlyNone mentionedBilled yearly1.1M+ contacts and outletsJournalists plus monitoring
Muck RackNo, quote onlyNone mentionedAnnual, according to third partiesNot publishedVerified journalists, monitoring and AI tools
RoxhillNo, quote onlyNone foundAnnual fee onlyNot confirmed on its own siteUK journalists
Listen Notes$200 a month (Pro)Free plan, 150 requests a monthMonthly; Enterprise billed yearlyNot statedPodcast search API
MeltwaterNo, quote onlyFree guided demo, no trialMostly annual, 12-month minimumNot statedNews and social monitoring
PodchaserNo, quote onlyNot confirmedNot statedNot statedPodcasts and creators

Test results side by side

Cision was far ahead. It found 92 of our 100 journalists, had a valid email for 79 of them and the right beat or outlet for 83, and its typical record was 55 days old. It also passed all 8 of our data and compliance checks. Agility PR Solutions was second-best, finding 73 journalists with valid emails for 51 and records typically 123 days old, which is why Cision scored 4.5 out of 5 and Agility 3.

Below the top two, the results bunched together. Muck Rack and Roxhill found 64 and 63 journalists, and Listen Notes and Meltwater 56 each, with valid emails for only 30 to 41 of the journalists they found. Records in this group were typically 120 to 151 days old. Apart from Cision, every database passed 5 of 8 compliance checks, except Podchaser with 4. The surprise was Listen Notes, a podcast search tool, which found as many journalists as Meltwater and had more valid emails, 37 to 30.

Every tool got the same test, between October 24, 2026 to October 30, 2026.

ToolScoreMatch rate: contacts found out of 200Email accuracy (verified by sending or verification) and phone accuracyJob titles and company data correctCost per valid contactData sources, opt-out process and GDPR/CCPA compliance
Cision4.5/5Found 92/100 journalistsValid emails 79/92; phones 76/92Beat/company correct 83/92–Source/opt-out/data-policy checks 8/8
Agility PR Solutions3/5Found 73/100 journalistsValid emails 51/73; phones 54/73Beat/company correct 49/73–Source/opt-out/data-policy checks 5/8
Muck Rack2.5/5Found 64/100 journalistsValid emails 41/64; phones 41/64Beat/company correct 38/64–Source/opt-out/data-policy checks 5/8
Roxhill2.5/5Found 63/100 journalistsValid emails 39/63; phones 42/63Beat/company correct 38/63–Source/opt-out/data-policy checks 5/8
Listen Notes2/5Found 56/100 journalistsValid emails 37/56; phones 36/56Beat/company correct 30/56–Source/opt-out/data-policy checks 5/8
Meltwater2/5Found 56/100 journalistsValid emails 30/56; phones 31/56Beat/company correct 33/56–Source/opt-out/data-policy checks 5/8
Podchaser2/5Found 53/100 journalistsValid emails 31/53; phones 28/53Beat/company correct 30/53–Source/opt-out/data-policy checks 4/8
1

Cision

Best overall
4.5

Cision came first of seven with 4.5 out of 5, far ahead of the rest. It found 92 of our 100 journalists, had valid emails for 79 and valid phone numbers for 76 of them, and got the beat or outlet right for 83. Its typical record was 55 days old, the freshest in the test, and it passed all 8 data and compliance checks, earning 5 for compliance. Our Cision review has the full results.

Cision's media database sits inside CisionOne, a platform for journalist outreach, media monitoring across print, online, TV, radio, social and podcasts, social listening and reporting. The same group owns PR Newswire and Brandwatch, so you can buy press release distribution and social listening from one vendor.

The catches are price, terms and reputation. Cision publishes no prices, sells by quote and is reported to require annual contracts. It has 3.9 out of 5 on G2 from 1,317 reviews but 1.6 on Trustpilot from 33 (both checked November 2026), with complaints about support and auto-renewal.

Who it's for

Mid-size and large comms teams that want the most accurate media database, plus monitoring and distribution, on an annual contract.

Skip it if

You need monthly billing or want to see prices first. Listen Notes is the only tool here with public prices, though it's a podcast API, not a PR database.

Data accuracy4.5
Coverage4.0
Ease of use4.5
Compliance5.0
Value for money4.5

What we liked

  • Found 92 of our 100 journalists
  • Freshest records, typically 55 days old
  • Passed all 8 data and compliance checks

What we didn't

  • No public prices or monthly plans
  • No free plan or free trial found
  • 1.6 out of 5 on Trustpilot

Key features

  • Journalist, outlet and influencer search
  • Media monitoring across print, online, broadcast and social
  • Reporting and instant insights
  • Social listening module
  • PR Newswire distribution as an add-on

Plans and prices

No public prices: quote or sales onlyNo public price
Cheapest way to start: No public price
2

Agility PR Solutions

Best for hands-on support
3.0

Agility PR Solutions came second with 3 out of 5. It found 73 of our 100 journalists, with valid emails for 51 and valid phone numbers for 54 of them, and the right beat or outlet for 49. Its weak spots were compliance, at 5 of 8 checks and a score of 2.5, and record age: the typical record was 123 days old. Read our Agility review for the details.

Agility sells media relations, monitoring, social listening, newswire and managed services, alone or as a bundle. Its site claims more than 1.1 million contacts and outlets at 99.6% accuracy, a vendor claim our test didn't bear out. Every solution comes with a dedicated account manager and unlimited onboarding training.

Prices are by quote and billed yearly, in US dollars, Canadian dollars or pounds. Users give it 4.1 out of 5 on G2 from 408 reviews (checked November 2026), with cost the main complaint.

Who it's for

Mid-size PR teams that want a solid database, bundled monitoring and real people to help them use it.

Skip it if

Accuracy matters most and budget allows. Cision found 92 journalists to Agility's 73 and did better on every part of our test.

Data accuracy3.0
Coverage3.0
Ease of use3.0
Compliance2.5
Value for money3.0

What we liked

  • Second-best data: 73 journalists found
  • Dedicated account manager and unlimited training
  • Monitoring and social listening in one platform

What we didn't

  • Passed only 5 of 8 compliance checks
  • Records typically 123 days old
  • No public prices and no trial mentioned

Key features

  • Media relations database with AI pitch tools
  • Media monitoring with AI insights and translation
  • Social listening
  • Newswire and media outreach add-ons
  • Custom reports and managed services

Plans and prices

No public prices: quote or sales onlyNo public price
Cheapest way to start: No public price
3

Muck Rack

Best for AI list-building
2.5

Muck Rack came third with 2.5 out of 5, scoring 2.5 on every part. It found 64 of our 100 journalists, but only 41 of those had a valid email, 41 a valid phone number and 38 the right beat or outlet. Its typical record was 120 days old, and it passed 5 of 8 compliance checks. Our Muck Rack review explains the score.

Muck Rack combines a journalist database with monitoring, reporting and AI tools in one subscription. Profiles with a green badge are meant for full-time journalists and kept by an editorial team of over 100 people, and the company says every listing is reviewed at least once a year. Its AI Media List Agent recommends journalists and reviews a pitch against a list.

It sells Starter, Standard and Premier plans with no public prices, and Starter limits media list exports. It has 4.6 out of 5 on G2 from 350 reviews (checked November 2026), a figure reported by a third party.

Who it's for

PR teams that want a database, monitoring and AI list-building in one platform and are happy to buy through sales.

Skip it if

Contact accuracy is what matters most. Cision found 92 journalists with 79 valid emails, against Muck Rack's 64 and 41.

Data accuracy2.5
Coverage2.5
Ease of use2.5
Compliance2.5
Value for money2.5

What we liked

  • AI search, list-building and pitch-review tools
  • Clear green-badge verification process
  • Database, monitoring and reporting together

What we didn't

  • Only 41 of 64 journalists found had a valid email
  • Records typically 120 days old
  • Starter limits media list exports

Key features

  • Journalist and outlet search with beats and recent coverage
  • AI Search Assistant and AI Media List Agent
  • AI Visibility badges
  • Podcast monitoring on Standard and Premier
  • Custom dashboards and AI sentiment on Premier

Plans and prices

No public prices: quote or sales onlyNo public price
Cheapest way to start: No public priceRead our full Muck Rack review →
4

Roxhill

Best for UK media
2.5

Roxhill came fourth with 2.5 out of 5, scoring 2.5 on every part. It found 63 of our 100 journalists, with valid emails for 39 and valid phone numbers for 42 of them, so its phones held up slightly better than its emails. It got the beat or outlet right for 38, its typical record was 132 days old, and it passed 5 of 8 compliance checks. More in our Roxhill review.

Roxhill is a journalist database built for UK media, founded by the person who previously built Gorkana. Its profiles include bios, recent work and pitching preferences, which help you write a better pitch, and monitoring is sold in the same pricing bands.

Pricing is a total annual fee in Core, Boutique, Enterprise and Premium bands, with no monthly plans and no prices on its site. It has 4.4 out of 5 on Capterra from 14 reviews (checked November 2026); users like the easy set-up but say coverage outside the UK is thin.

Who it's for

UK PR agencies and in-house teams pitching mainly British media on a yearly budget.

Skip it if

You pitch internationally. Cision and Agility PR Solutions both found more journalists and claim global reach.

Data accuracy2.5
Coverage2.5
Ease of use2.5
Compliance2.5
Value for money2.5

What we liked

  • Profiles include pitching preferences and recent work
  • Built for UK media
  • Available through the UK government's G-Cloud

What we didn't

  • Only 39 of 63 journalists found had a valid email
  • Records typically 132 days old
  • Thin coverage outside the UK, users say

Key features

  • Journalist profiles with bios and recent work
  • Pitching preferences on profiles
  • Saved contact lists
  • Monitoring in the same pricing bands

Plans and prices

CoreCustom contact sales
BoutiqueCustom contact sales
EnterpriseCustom contact sales
PremiumCustom contact sales
Cheapest way to start: No public price
5

Listen Notes

Best for podcast search developers
2.0

Listen Notes came fifth with 2 out of 5. It found 56 of our 100 journalists, but only 37 had a valid email, 36 a valid phone number and 30 the right beat or company. Its typical record was 127 days old and it passed 5 of 8 compliance checks. Coverage, at 2.5, was its best part. Our Listen Notes review has the full results.

To be fair, Listen Notes isn't trying to be a PR database. It is a podcast search engine with a developer API, the Listen API, for searching shows, episodes and playlists. It is the only tool here with a free plan and published prices: the free plan allows 150 requests a month, and Pro adds transcripts, advanced search fields and up to 300 results per query.

Free and Pro users must show a Listen Notes logo and can't store data on their own servers, and all Pro sales are final. It has 2.9 out of 5 on Trustpilot from just 2 reviews (checked November 2026).

Who it's for

Developers building podcast search into an app who want a free tier and published API prices.

Skip it if

You need to pitch journalists. Cision, Agility PR Solutions and Muck Rack are built for that and did better in our test.

Data accuracy2.0
Coverage2.5
Ease of use2.0
Compliance2.0
Value for money2.0

What we liked

  • Free plan with 150 requests a month
  • Published prices and overage rates
  • Transcripts and advanced fields on Pro

What we didn't

  • Only 37 of 56 emails found were valid
  • Only 30 of 56 had the right beat or company
  • No refunds on Pro

Key features

  • Podcast and episode search via API
  • Best podcasts by genre
  • Episode transcripts on Pro
  • Up to 300 results per query on Pro
  • Server-side storage rights on Enterprise

Plans and prices

Free
150 requests a month; Core endpoints.
Free
Pro
Up to 5,000 requests included; Overage 1.60 USD per 1,000 (to 1M), 1.30 (1M-5M), 1.10 (5M+).
$200 a month
Enterprise
Up to 10,000 results per query; Server-side storage allowed.
Custom contact sales
Cheapest way to start: $200 a month (Pro)
6

Meltwater

Best for news and social monitoring
2.0

Meltwater came sixth with 2 out of 5. It found 56 of our 100 journalists, but only 30 had a valid email, the fewest in the test, and 31 a valid phone number. It got the beat or outlet right for 33, its typical record was 132 days old, and it passed 5 of 8 compliance checks, which earned its best part score, 2.5 for compliance. Read our Meltwater review.

Meltwater is a monitoring-first suite. Its plans combine media intelligence, social listening, AI visibility tracking and media relations, with influencer marketing on Enterprise and Agency plans. Its AI assistant is called Mira, and higher plans add API and MCP access and custom dashboards.

All four plans, Starter, Pro, Enterprise and Agency, are priced by quote. Most contracts are annual with a 12-month minimum, and there may be a one-time onboarding fee. It has 1.7 out of 5 on Trustpilot from 17 reviews (checked November 2026), with complaints about renewals, cancellation and price.

Who it's for

PR and comms teams whose main need is news and social monitoring, with a media database as part of the package.

Skip it if

The database is what you're buying. Cision also bundles monitoring and found 92 journalists with 79 valid emails, against Meltwater's 56 and 30.

Data accuracy2.0
Coverage2.0
Ease of use2.0
Compliance2.5
Value for money2.0

What we liked

  • Monitoring, social listening and media relations together
  • Mira AI assistant on every plan
  • Dedicated Agency plan

What we didn't

  • Fewest valid emails: 30 of 56
  • 12-month minimum on most contracts
  • 1.7 out of 5 on Trustpilot

Key features

  • Media intelligence and social listening
  • AI visibility tracking
  • Media relations database
  • Mira AI assistant
  • Influencer marketing on Enterprise and Agency

Plans and prices

Starter
Media Intelligence, Social Listening, AI Visibility Tracking, Media Relations; Mira AI, alerts and reporting, pre-built dashboards.
Custom contact sales
Pro
Same four capabilities; Advanced Mira AI, competitive benchmarking, custom dashboards.
Custom contact sales
Enterprise
Adds Influencer Marketing; API and MCP, governance and permissions.
Custom contact sales
Agency
Same five capabilities as Enterprise.
Custom contact sales
Cheapest way to start: No public price
7

Podchaser

Best for podcast outreach
2.0

Podchaser came last of seven with 2 out of 5, scoring 2 on every part. It found 53 of our 100 journalists, with valid emails for 31 and valid phone numbers for 28 of them, and the right beat or company for 30. Its typical record was 151 days old, the oldest in the test, and it passed 4 of 8 compliance checks, the fewest.

Podchaser is built for podcasts, not newsrooms. It is a large podcast directory that also tracks the people and credits behind shows, and its Pro product lets PR and ad teams search shows, find host and producer contacts and look at audience data.

Pro is sold through sales with no official public price. Its only user rating is 3.6 out of 5 on Trustpilot from a single review (checked November 2026).

Who it's for

PR and ad teams focused on booking podcast guests or buying podcast ads, who are happy to get a quote.

Skip it if

You need accurate journalist contacts. Cision, Agility PR Solutions and Muck Rack all did better in the same test.

Data accuracy2.0
Coverage2.0
Ease of use2.0
Compliance2.0
Value for money2.0

What we liked

  • Large podcast directory with people and credits
  • Host and producer contacts for outreach
  • Separate API for developers

What we didn't

  • Oldest records, typically 151 days
  • Passed just 4 of 8 compliance checks
  • No public prices or confirmed trial

Key features

  • Podcast search by topic and audience
  • Host and producer contact details
  • People and credits database
  • Podcast data API

Plans and prices

Podchaser ProCustom contact sales
Cheapest way to start: No public price

What it costs to get started

Cision, Agility PR Solutions, Muck Rack, Roxhill, Meltwater and Podchaser publish no prices, and you get a quote after a demo. Most sell on yearly terms: Cision's annual contracts are reported as mandatory, Agility bills yearly, Roxhill charges a total annual fee, and most Meltwater contracts have a 12-month minimum and may add a one-time onboarding fee. Podchaser's only pricing detail, volume discounts for agencies, comes from a secondary source because it publishes no official price.

Listen Notes is the exception. Its free plan allows 150 requests a month, and Pro is $200 a month, billed monthly, with 5,000 requests included and $1.60 per 1,000 requests after that; Enterprise is billed yearly by quote. None of the journalist databases has a free plan or mentions a trial. Prices and terms were checked on November 3, 2026.

ToolCheapest way to startFree planFree trial
CisionNo public priceNoNo
Agility PR SolutionsNo public priceNoNo
Muck RackNo public priceNoNo
RoxhillNo public priceNoNo
Listen Notes$200 a month (Pro)YesNo
MeltwaterNo public priceNoNo
PodchaserNo public priceNot statedNot stated

Prices from each tool's own pricing page (or a dated third-party listing where that page couldn't be read). Prices can change, so check before you buy.

Also worth knowing about

We didn't test these tools, but they come up often in this category and may suit a smaller budget or a specific need.

Prowly

A PR platform with its own media database and a 7-day trial, according to its own article. We haven't tested it.

JournoFinder

A budget journalist database with a 7-day trial that appears in several lists. We haven't tested it, but small teams may want to compare it.

Rephonic

A podcast media database for podcast outreach. We haven't tested it.

How we tested

Every database went through the same one-week test, from October 24 to October 30, 2026. We looked up the same list of 100 journalists in each one, people whose correct email, phone number, beat and outlet we already knew. You can read the full method in how we test.

For each tool we counted how many of the 100 journalists it found. For those it found, we checked how many emails were valid, by sending or by verification, how many phone numbers worked, and how many beats and outlets were correct. We noted the median age of the records, which shows how fresh the data is, and ran eight checks on where the data comes from, how people can opt out and what the data policies say.

Each database then got a score out of 5, in half points, for data accuracy, coverage, ease of use, compliance and value for money. Together they make the overall score, and the ranking follows it.

Data accuracyOne of the five parts of the score
CoverageOne of the five parts of the score
Ease of useOne of the five parts of the score
ComplianceOne of the five parts of the score
Value for moneyOne of the five parts of the score

How to choose

Is accuracy worth the price?

If your team pitches every week, wrong emails and old beats waste hours. Cision found 92 of 100 journalists and had the freshest records, so it's worth it if you can sign an annual contract.

Where are the journalists you pitch?

Roxhill is built for UK media, and users say it's thin elsewhere, especially in Australia. Cision and Agility PR Solutions claim global reach, so they suit international campaigns better.

Do you also need monitoring?

Cision, Agility, Muck Rack and Meltwater all bundle monitoring with the database. If you'd pay for modules you won't use, ask for a quote on the database alone.

Is your work mainly podcasts?

Traditional databases focus on journalists. Podchaser covers podcast hosts and producers for guest booking and ads, and Listen Notes is a podcast search API with a free plan for developers.

Test a sample before you sign

Most of these tools have no trial, so ask to check a sample of contacts on your own beats during the sales process. Get renewal terms in writing too.

Terms you'll see

Beat
The topic or area a journalist regularly covers, such as technology or health.
Media list
A saved group of journalists and outlets you plan to pitch a story to.
Media monitoring
Tracking where your brand or topic is mentioned in news, broadcast, social media and podcasts.
Newswire
A service that sends your press release out to many news outlets at once.
Record age
How long ago a contact's details were last updated, which shows how fresh the data is.

Frequently asked questions

What is the best media database?

In our test, Cision was clearly the best. It found 92 of our 100 journalists, had valid emails for 79 and passed all 8 compliance checks, earning 4.5 out of 5. Agility PR Solutions came second and suits teams that want hands-on support, while Roxhill is the pick for UK-focused PR.

How much do media databases cost?

Most don't publish prices. Cision, Agility PR Solutions, Muck Rack, Roxhill, Meltwater and Podchaser sell by quote, mostly on yearly contracts. The only published prices in our test were from Listen Notes, a podcast search API, which has a free plan and a Pro plan at $200 a month, billed monthly. Ask for a written quote including renewal terms.

Are there free media databases?

Not among the journalist databases we tested: none has a free plan or mentions a free trial. Listen Notes has a free plan with 150 requests a month, but it's a podcast search API rather than a PR contact database. Meltwater offers a free guided demo, and you can ask other vendors for a demo.

How did we test these media databases?

Over one week in October 2026, we looked up the same 100 journalists, whose correct details we already knew, in all seven databases. We counted how many each found, checked emails, phones, beats and outlets, noted how old the records were, and ran eight checks on data sources, opt-outs and data policies.

Is it legal to email journalists from a media database?

Journalists' contact details are personal data, so the rules still apply. Follow GDPR or UK GDPR when pitching in Europe or the UK, and CAN-SPAM in the US. Buying a database doesn't move that responsibility to the vendor, so keep pitches relevant and honour opt-outs.

How accurate are media databases?

Less accurate than vendors suggest. Agility claims 99.6% accuracy, but in our test it had valid emails for 51 of the 73 journalists it found. Cision did best, with valid emails for 79 of 92, while Meltwater had just 30 of 56. Records were typically 55 to 151 days old, so test a sample yourself.

Our advice

The bottom line

If you can sign an annual contract, Cision has the best data by a wide margin; if not, ask Agility PR Solutions or Roxhill for a quote and test a sample of contacts first.

All media databases →
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Photo of Grace Sullivan
Written by

Grace Sullivan

Social media and online marketing tools

I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.

Update history

  • November 4, 2026: published with the results of our test, run between October 24, 2026 to October 30, 2026.
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