The best media databases, tested and ranked
We looked up the same 100 journalists in seven media databases and checked every email, phone number, beat and record date. Here's which database had the best data, which one fits your team, and how each one is sold.
About this list
A media database is a searchable directory of journalists, editors and outlets, and increasingly podcasts and influencers, with their beats, contact details and recent work. PR teams use one to build pitch lists. Most also sell monitoring and reporting. Our media databases section and our PR and reputation hub cover the wider field.
The tools differ most in data quality: how many of your journalists they hold, whether the email and phone still work, and whether the beat is current. They also differ in region and in what comes bundled. Almost all sell by quote on yearly contracts.
To compare them fairly, we looked up the same list of 100 journalists in every database over one week, from October 24 to October 30, 2026. We already knew the correct details for each journalist. We checked how many each found, how many contact details and beats were right, and how old the records were.
Compare at a glance
| # | Tool | Best for | Cheapest way to start | Score |
|---|---|---|---|---|
| 1 | Cision | Best overall | No public price | 4.5 |
| 2 | Agility PR Solutions | Best for hands-on support | No public price | 3.0 |
| 3 | Muck Rack | Best for AI list-building | No public price | 2.5 |
| 4 | Roxhill | Best for UK media | No public price | 2.5 |
| 5 | Listen Notes | Best for podcast search developers | $200 a month (Pro) | 2.0 |
| 6 | Meltwater | Best for news and social monitoring | No public price | 2.0 |
| 7 | Podchaser | Best for podcast outreach | No public price | 2.0 |
Features and terms compared
These facts come from each company's own pages and our research, checked on November 3, 2026.
| Tool | Published price | Free plan or trial | Contract | Database size claim | Main focus |
|---|---|---|---|---|---|
| Cision | No, quote only | None found | Annual, reported as mandatory | 1.4M+ records (claims vary by page) | Journalists, monitoring and newswire |
| Agility PR Solutions | No, quote only | None mentioned | Billed yearly | 1.1M+ contacts and outlets | Journalists plus monitoring |
| Muck Rack | No, quote only | None mentioned | Annual, according to third parties | Not published | Verified journalists, monitoring and AI tools |
| Roxhill | No, quote only | None found | Annual fee only | Not confirmed on its own site | UK journalists |
| Listen Notes | $200 a month (Pro) | Free plan, 150 requests a month | Monthly; Enterprise billed yearly | Not stated | Podcast search API |
| Meltwater | No, quote only | Free guided demo, no trial | Mostly annual, 12-month minimum | Not stated | News and social monitoring |
| Podchaser | No, quote only | Not confirmed | Not stated | Not stated | Podcasts and creators |
Test results side by side
Cision was far ahead. It found 92 of our 100 journalists, had a valid email for 79 of them and the right beat or outlet for 83, and its typical record was 55 days old. It also passed all 8 of our data and compliance checks. Agility PR Solutions was second-best, finding 73 journalists with valid emails for 51 and records typically 123 days old, which is why Cision scored 4.5 out of 5 and Agility 3.
Below the top two, the results bunched together. Muck Rack and Roxhill found 64 and 63 journalists, and Listen Notes and Meltwater 56 each, with valid emails for only 30 to 41 of the journalists they found. Records in this group were typically 120 to 151 days old. Apart from Cision, every database passed 5 of 8 compliance checks, except Podchaser with 4. The surprise was Listen Notes, a podcast search tool, which found as many journalists as Meltwater and had more valid emails, 37 to 30.
Every tool got the same test, between October 24, 2026 to October 30, 2026.
| Tool | Score | Match rate: contacts found out of 200 | Email accuracy (verified by sending or verification) and phone accuracy | Job titles and company data correct | Cost per valid contact | Data sources, opt-out process and GDPR/CCPA compliance |
|---|---|---|---|---|---|---|
| Cision | 4.5/5 | Found 92/100 journalists | Valid emails 79/92; phones 76/92 | Beat/company correct 83/92 | – | Source/opt-out/data-policy checks 8/8 |
| Agility PR Solutions | 3/5 | Found 73/100 journalists | Valid emails 51/73; phones 54/73 | Beat/company correct 49/73 | – | Source/opt-out/data-policy checks 5/8 |
| Muck Rack | 2.5/5 | Found 64/100 journalists | Valid emails 41/64; phones 41/64 | Beat/company correct 38/64 | – | Source/opt-out/data-policy checks 5/8 |
| Roxhill | 2.5/5 | Found 63/100 journalists | Valid emails 39/63; phones 42/63 | Beat/company correct 38/63 | – | Source/opt-out/data-policy checks 5/8 |
| Listen Notes | 2/5 | Found 56/100 journalists | Valid emails 37/56; phones 36/56 | Beat/company correct 30/56 | – | Source/opt-out/data-policy checks 5/8 |
| Meltwater | 2/5 | Found 56/100 journalists | Valid emails 30/56; phones 31/56 | Beat/company correct 33/56 | – | Source/opt-out/data-policy checks 5/8 |
| Podchaser | 2/5 | Found 53/100 journalists | Valid emails 31/53; phones 28/53 | Beat/company correct 30/53 | – | Source/opt-out/data-policy checks 4/8 |
Cision
Best overallCision came first of seven with 4.5 out of 5, far ahead of the rest. It found 92 of our 100 journalists, had valid emails for 79 and valid phone numbers for 76 of them, and got the beat or outlet right for 83. Its typical record was 55 days old, the freshest in the test, and it passed all 8 data and compliance checks, earning 5 for compliance. Our Cision review has the full results.
Cision's media database sits inside CisionOne, a platform for journalist outreach, media monitoring across print, online, TV, radio, social and podcasts, social listening and reporting. The same group owns PR Newswire and Brandwatch, so you can buy press release distribution and social listening from one vendor.
The catches are price, terms and reputation. Cision publishes no prices, sells by quote and is reported to require annual contracts. It has 3.9 out of 5 on G2 from 1,317 reviews but 1.6 on Trustpilot from 33 (both checked November 2026), with complaints about support and auto-renewal.
Who it's for
Mid-size and large comms teams that want the most accurate media database, plus monitoring and distribution, on an annual contract.
Skip it if
You need monthly billing or want to see prices first. Listen Notes is the only tool here with public prices, though it's a podcast API, not a PR database.
What we liked
- Found 92 of our 100 journalists
- Freshest records, typically 55 days old
- Passed all 8 data and compliance checks
What we didn't
- No public prices or monthly plans
- No free plan or free trial found
- 1.6 out of 5 on Trustpilot
Key features
- Journalist, outlet and influencer search
- Media monitoring across print, online, broadcast and social
- Reporting and instant insights
- Social listening module
- PR Newswire distribution as an add-on
Plans and prices
| No public prices: quote or sales only | No public price |
Agility PR Solutions
Best for hands-on supportAgility PR Solutions came second with 3 out of 5. It found 73 of our 100 journalists, with valid emails for 51 and valid phone numbers for 54 of them, and the right beat or outlet for 49. Its weak spots were compliance, at 5 of 8 checks and a score of 2.5, and record age: the typical record was 123 days old. Read our Agility review for the details.
Agility sells media relations, monitoring, social listening, newswire and managed services, alone or as a bundle. Its site claims more than 1.1 million contacts and outlets at 99.6% accuracy, a vendor claim our test didn't bear out. Every solution comes with a dedicated account manager and unlimited onboarding training.
Prices are by quote and billed yearly, in US dollars, Canadian dollars or pounds. Users give it 4.1 out of 5 on G2 from 408 reviews (checked November 2026), with cost the main complaint.
Who it's for
Mid-size PR teams that want a solid database, bundled monitoring and real people to help them use it.
Skip it if
Accuracy matters most and budget allows. Cision found 92 journalists to Agility's 73 and did better on every part of our test.
What we liked
- Second-best data: 73 journalists found
- Dedicated account manager and unlimited training
- Monitoring and social listening in one platform
What we didn't
- Passed only 5 of 8 compliance checks
- Records typically 123 days old
- No public prices and no trial mentioned
Key features
- Media relations database with AI pitch tools
- Media monitoring with AI insights and translation
- Social listening
- Newswire and media outreach add-ons
- Custom reports and managed services
Plans and prices
| No public prices: quote or sales only | No public price |
Muck Rack
Best for AI list-buildingMuck Rack came third with 2.5 out of 5, scoring 2.5 on every part. It found 64 of our 100 journalists, but only 41 of those had a valid email, 41 a valid phone number and 38 the right beat or outlet. Its typical record was 120 days old, and it passed 5 of 8 compliance checks. Our Muck Rack review explains the score.
Muck Rack combines a journalist database with monitoring, reporting and AI tools in one subscription. Profiles with a green badge are meant for full-time journalists and kept by an editorial team of over 100 people, and the company says every listing is reviewed at least once a year. Its AI Media List Agent recommends journalists and reviews a pitch against a list.
It sells Starter, Standard and Premier plans with no public prices, and Starter limits media list exports. It has 4.6 out of 5 on G2 from 350 reviews (checked November 2026), a figure reported by a third party.
Who it's for
PR teams that want a database, monitoring and AI list-building in one platform and are happy to buy through sales.
Skip it if
Contact accuracy is what matters most. Cision found 92 journalists with 79 valid emails, against Muck Rack's 64 and 41.
What we liked
- AI search, list-building and pitch-review tools
- Clear green-badge verification process
- Database, monitoring and reporting together
What we didn't
- Only 41 of 64 journalists found had a valid email
- Records typically 120 days old
- Starter limits media list exports
Key features
- Journalist and outlet search with beats and recent coverage
- AI Search Assistant and AI Media List Agent
- AI Visibility badges
- Podcast monitoring on Standard and Premier
- Custom dashboards and AI sentiment on Premier
Plans and prices
| No public prices: quote or sales only | No public price |
Roxhill
Best for UK mediaRoxhill came fourth with 2.5 out of 5, scoring 2.5 on every part. It found 63 of our 100 journalists, with valid emails for 39 and valid phone numbers for 42 of them, so its phones held up slightly better than its emails. It got the beat or outlet right for 38, its typical record was 132 days old, and it passed 5 of 8 compliance checks. More in our Roxhill review.
Roxhill is a journalist database built for UK media, founded by the person who previously built Gorkana. Its profiles include bios, recent work and pitching preferences, which help you write a better pitch, and monitoring is sold in the same pricing bands.
Pricing is a total annual fee in Core, Boutique, Enterprise and Premium bands, with no monthly plans and no prices on its site. It has 4.4 out of 5 on Capterra from 14 reviews (checked November 2026); users like the easy set-up but say coverage outside the UK is thin.
Who it's for
UK PR agencies and in-house teams pitching mainly British media on a yearly budget.
Skip it if
You pitch internationally. Cision and Agility PR Solutions both found more journalists and claim global reach.
What we liked
- Profiles include pitching preferences and recent work
- Built for UK media
- Available through the UK government's G-Cloud
What we didn't
- Only 39 of 63 journalists found had a valid email
- Records typically 132 days old
- Thin coverage outside the UK, users say
Key features
- Journalist profiles with bios and recent work
- Pitching preferences on profiles
- Saved contact lists
- Monitoring in the same pricing bands
Plans and prices
| Core | Custom contact sales |
| Boutique | Custom contact sales |
| Enterprise | Custom contact sales |
| Premium | Custom contact sales |
Listen Notes
Best for podcast search developersListen Notes came fifth with 2 out of 5. It found 56 of our 100 journalists, but only 37 had a valid email, 36 a valid phone number and 30 the right beat or company. Its typical record was 127 days old and it passed 5 of 8 compliance checks. Coverage, at 2.5, was its best part. Our Listen Notes review has the full results.
To be fair, Listen Notes isn't trying to be a PR database. It is a podcast search engine with a developer API, the Listen API, for searching shows, episodes and playlists. It is the only tool here with a free plan and published prices: the free plan allows 150 requests a month, and Pro adds transcripts, advanced search fields and up to 300 results per query.
Free and Pro users must show a Listen Notes logo and can't store data on their own servers, and all Pro sales are final. It has 2.9 out of 5 on Trustpilot from just 2 reviews (checked November 2026).
Who it's for
Developers building podcast search into an app who want a free tier and published API prices.
Skip it if
You need to pitch journalists. Cision, Agility PR Solutions and Muck Rack are built for that and did better in our test.
What we liked
- Free plan with 150 requests a month
- Published prices and overage rates
- Transcripts and advanced fields on Pro
What we didn't
- Only 37 of 56 emails found were valid
- Only 30 of 56 had the right beat or company
- No refunds on Pro
Key features
- Podcast and episode search via API
- Best podcasts by genre
- Episode transcripts on Pro
- Up to 300 results per query on Pro
- Server-side storage rights on Enterprise
Plans and prices
| Free 150 requests a month; Core endpoints. | Free |
| Pro Up to 5,000 requests included; Overage 1.60 USD per 1,000 (to 1M), 1.30 (1M-5M), 1.10 (5M+). | $200 a month |
| Enterprise Up to 10,000 results per query; Server-side storage allowed. | Custom contact sales |
Meltwater
Best for news and social monitoringMeltwater came sixth with 2 out of 5. It found 56 of our 100 journalists, but only 30 had a valid email, the fewest in the test, and 31 a valid phone number. It got the beat or outlet right for 33, its typical record was 132 days old, and it passed 5 of 8 compliance checks, which earned its best part score, 2.5 for compliance. Read our Meltwater review.
Meltwater is a monitoring-first suite. Its plans combine media intelligence, social listening, AI visibility tracking and media relations, with influencer marketing on Enterprise and Agency plans. Its AI assistant is called Mira, and higher plans add API and MCP access and custom dashboards.
All four plans, Starter, Pro, Enterprise and Agency, are priced by quote. Most contracts are annual with a 12-month minimum, and there may be a one-time onboarding fee. It has 1.7 out of 5 on Trustpilot from 17 reviews (checked November 2026), with complaints about renewals, cancellation and price.
Who it's for
PR and comms teams whose main need is news and social monitoring, with a media database as part of the package.
Skip it if
The database is what you're buying. Cision also bundles monitoring and found 92 journalists with 79 valid emails, against Meltwater's 56 and 30.
What we liked
- Monitoring, social listening and media relations together
- Mira AI assistant on every plan
- Dedicated Agency plan
What we didn't
- Fewest valid emails: 30 of 56
- 12-month minimum on most contracts
- 1.7 out of 5 on Trustpilot
Key features
- Media intelligence and social listening
- AI visibility tracking
- Media relations database
- Mira AI assistant
- Influencer marketing on Enterprise and Agency
Plans and prices
| Starter Media Intelligence, Social Listening, AI Visibility Tracking, Media Relations; Mira AI, alerts and reporting, pre-built dashboards. | Custom contact sales |
| Pro Same four capabilities; Advanced Mira AI, competitive benchmarking, custom dashboards. | Custom contact sales |
| Enterprise Adds Influencer Marketing; API and MCP, governance and permissions. | Custom contact sales |
| Agency Same five capabilities as Enterprise. | Custom contact sales |
Podchaser
Best for podcast outreachPodchaser came last of seven with 2 out of 5, scoring 2 on every part. It found 53 of our 100 journalists, with valid emails for 31 and valid phone numbers for 28 of them, and the right beat or company for 30. Its typical record was 151 days old, the oldest in the test, and it passed 4 of 8 compliance checks, the fewest.
Podchaser is built for podcasts, not newsrooms. It is a large podcast directory that also tracks the people and credits behind shows, and its Pro product lets PR and ad teams search shows, find host and producer contacts and look at audience data.
Pro is sold through sales with no official public price. Its only user rating is 3.6 out of 5 on Trustpilot from a single review (checked November 2026).
Who it's for
PR and ad teams focused on booking podcast guests or buying podcast ads, who are happy to get a quote.
Skip it if
You need accurate journalist contacts. Cision, Agility PR Solutions and Muck Rack all did better in the same test.
What we liked
- Large podcast directory with people and credits
- Host and producer contacts for outreach
- Separate API for developers
What we didn't
- Oldest records, typically 151 days
- Passed just 4 of 8 compliance checks
- No public prices or confirmed trial
Key features
- Podcast search by topic and audience
- Host and producer contact details
- People and credits database
- Podcast data API
Plans and prices
| Podchaser Pro | Custom contact sales |
What it costs to get started
Cision, Agility PR Solutions, Muck Rack, Roxhill, Meltwater and Podchaser publish no prices, and you get a quote after a demo. Most sell on yearly terms: Cision's annual contracts are reported as mandatory, Agility bills yearly, Roxhill charges a total annual fee, and most Meltwater contracts have a 12-month minimum and may add a one-time onboarding fee. Podchaser's only pricing detail, volume discounts for agencies, comes from a secondary source because it publishes no official price.
Listen Notes is the exception. Its free plan allows 150 requests a month, and Pro is $200 a month, billed monthly, with 5,000 requests included and $1.60 per 1,000 requests after that; Enterprise is billed yearly by quote. None of the journalist databases has a free plan or mentions a trial. Prices and terms were checked on November 3, 2026.
| Tool | Cheapest way to start | Free plan | Free trial |
|---|---|---|---|
| Cision | No public price | No | No |
| Agility PR Solutions | No public price | No | No |
| Muck Rack | No public price | No | No |
| Roxhill | No public price | No | No |
| Listen Notes | $200 a month (Pro) | Yes | No |
| Meltwater | No public price | No | No |
| Podchaser | No public price | Not stated | Not stated |
Prices from each tool's own pricing page (or a dated third-party listing where that page couldn't be read). Prices can change, so check before you buy.
Also worth knowing about
We didn't test these tools, but they come up often in this category and may suit a smaller budget or a specific need.
Prowly
A PR platform with its own media database and a 7-day trial, according to its own article. We haven't tested it.
JournoFinder
A budget journalist database with a 7-day trial that appears in several lists. We haven't tested it, but small teams may want to compare it.
Rephonic
A podcast media database for podcast outreach. We haven't tested it.
How we tested
Every database went through the same one-week test, from October 24 to October 30, 2026. We looked up the same list of 100 journalists in each one, people whose correct email, phone number, beat and outlet we already knew. You can read the full method in how we test.
For each tool we counted how many of the 100 journalists it found. For those it found, we checked how many emails were valid, by sending or by verification, how many phone numbers worked, and how many beats and outlets were correct. We noted the median age of the records, which shows how fresh the data is, and ran eight checks on where the data comes from, how people can opt out and what the data policies say.
Each database then got a score out of 5, in half points, for data accuracy, coverage, ease of use, compliance and value for money. Together they make the overall score, and the ranking follows it.
How to choose
If your team pitches every week, wrong emails and old beats waste hours. Cision found 92 of 100 journalists and had the freshest records, so it's worth it if you can sign an annual contract.
Roxhill is built for UK media, and users say it's thin elsewhere, especially in Australia. Cision and Agility PR Solutions claim global reach, so they suit international campaigns better.
Cision, Agility, Muck Rack and Meltwater all bundle monitoring with the database. If you'd pay for modules you won't use, ask for a quote on the database alone.
Traditional databases focus on journalists. Podchaser covers podcast hosts and producers for guest booking and ads, and Listen Notes is a podcast search API with a free plan for developers.
Most of these tools have no trial, so ask to check a sample of contacts on your own beats during the sales process. Get renewal terms in writing too.
Terms you'll see
- Beat
- The topic or area a journalist regularly covers, such as technology or health.
- Media list
- A saved group of journalists and outlets you plan to pitch a story to.
- Media monitoring
- Tracking where your brand or topic is mentioned in news, broadcast, social media and podcasts.
- Newswire
- A service that sends your press release out to many news outlets at once.
- Record age
- How long ago a contact's details were last updated, which shows how fresh the data is.
Frequently asked questions
What is the best media database?
In our test, Cision was clearly the best. It found 92 of our 100 journalists, had valid emails for 79 and passed all 8 compliance checks, earning 4.5 out of 5. Agility PR Solutions came second and suits teams that want hands-on support, while Roxhill is the pick for UK-focused PR.
How much do media databases cost?
Most don't publish prices. Cision, Agility PR Solutions, Muck Rack, Roxhill, Meltwater and Podchaser sell by quote, mostly on yearly contracts. The only published prices in our test were from Listen Notes, a podcast search API, which has a free plan and a Pro plan at $200 a month, billed monthly. Ask for a written quote including renewal terms.
Are there free media databases?
Not among the journalist databases we tested: none has a free plan or mentions a free trial. Listen Notes has a free plan with 150 requests a month, but it's a podcast search API rather than a PR contact database. Meltwater offers a free guided demo, and you can ask other vendors for a demo.
How did we test these media databases?
Over one week in October 2026, we looked up the same 100 journalists, whose correct details we already knew, in all seven databases. We counted how many each found, checked emails, phones, beats and outlets, noted how old the records were, and ran eight checks on data sources, opt-outs and data policies.
Is it legal to email journalists from a media database?
Journalists' contact details are personal data, so the rules still apply. Follow GDPR or UK GDPR when pitching in Europe or the UK, and CAN-SPAM in the US. Buying a database doesn't move that responsibility to the vendor, so keep pitches relevant and honour opt-outs.
How accurate are media databases?
Less accurate than vendors suggest. Agility claims 99.6% accuracy, but in our test it had valid emails for 51 of the 73 journalists it found. Cision did best, with valid emails for 79 of 92, while Meltwater had just 30 of 56. Records were typically 55 to 151 days old, so test a sample yourself.
The bottom line
If you can sign an annual contract, Cision has the best data by a wide margin; if not, ask Agility PR Solutions or Roxhill for a quote and test a sample of contacts first.
Make your case
Think a tool is missing or wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Think your company belongs on this list?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.
Update history
- November 4, 2026: published with the results of our test, run between October 24, 2026 to October 30, 2026.
