The best LinkedIn content tools, tested and ranked
We posted the same LinkedIn posts with seven content tools over four weeks and checked every post and analytics figure. Here's which tool did the job best, who each one suits, and what each costs to start.
About this list
LinkedIn content tools help you plan, write, format, schedule and measure LinkedIn posts. Some are AI writers that learn your voice and draft posts for you. Others are editors and analytics layers that sit on top of LinkedIn and help you polish what you write yourself. Several add engagement help, outreach or team approval steps. You'll find more in our LinkedIn content tools section and our wider LinkedIn tools hub.
The big split is between drafting and editing. Supergrow, Taplio, Kleo and Socialsonic lead with AI writing, while AuthoredUp is an editor whose AI writer is still in closed beta. None of the tools we looked at lists a permanent free plan on its own pricing page.
To compare them fairly, we used every tool for the same four-week test, from September 29 to October 26, 2026. In each one we planned and posted the same 12 LinkedIn posts, timed how long a week of posts took to schedule, checked whether each post went out on time and in the right format, compared the tool's analytics with LinkedIn's own figures and ran the same approval checks.
Compare at a glance
| # | Tool | Best for | Cheapest way to start | Score |
|---|---|---|---|---|
| 1 | AuthoredUp | Best overall | $14.95 a month (Business) | 3.0 |
| 2 | EasyGen | Existing customers only | No public price | 3.0 |
| 3 | PostHero | Best for posting to several networks | $9 a month (API Access) | 2.5 |
| 4 | Supergrow | Best for teams | $39 a month (Pro) | 2.5 |
| 5 | Kleo | Best for coaching and community | $99 a month (Standard) | 2.0 |
| 6 | Socialsonic | Best budget AI writer | $20 a month (Pro) | 2.0 |
| 7 | Taplio | Best for engagement and outreach | $39 a month (Starter) | 2.0 |
Features and terms compared
These facts come from each company's own pages and our research, with prices checked on November 3, 2026.
| Tool | Monthly price | Free trial | AI drafting | Team or multi-profile plan | Refund policy |
|---|---|---|---|---|---|
| AuthoredUp | $19.95 a month (Individual) | Yes, no card; length not stated | Closed beta only | Business, from 3 profiles | Not stated |
| EasyGen | No public price; closed to new signups | Not stated | Yes, in your style | Not stated | Not stated |
| PostHero | $29 a month (Starter) | 7 days | Creator plan and up | Agency plan with client accounts | Pricing page and terms disagree |
| Supergrow | $39 a month (Pro) | 7 days | Yes | Teams, 5 accounts | Not stated |
| Kleo | $99 a month | None shown | Yes | Extra profiles at $49 a month | 7 days monthly, 30 days annual |
| Socialsonic | $20 a month (Pro) | 7 days, no card | Yes | Team plans coming soon | 7 days on first payment |
| Taplio | $39 a month (Starter) | 7 days, no card | Growth plan and up | Team collaboration on Growth | 30 days on first payment |
Test results side by side
No tool ran our posts without problems, and that is the main thing to know about this category. The best result was 8 of 12 posts out on time and in the right format, shared by AuthoredUp, EasyGen and PostHero. Every tool had at least four posts with a problem, so whichever one you choose, check that your scheduled posts actually went out.
Analytics accuracy separated the field more than speed did. AuthoredUp and EasyGen matched LinkedIn's own figures on 20 of 30 numbers, PostHero on 19, and the rest on 16 or 17. Scheduling a week took 30 to 32 minutes in most tools, but 41 in Socialsonic and Taplio. The surprise was Taplio, the tool with the longest feature list, which came last.
Every tool got the same test, between September 29, 2026 to October 26, 2026.
| Tool | Score | Posts published on time and in the right format | Time to schedule a week of posts | Analytics figures compared with each platform's own insights | Mentions found versus a manually checked list (listening tools) | Price for 1 brand and for 10 brands |
|---|---|---|---|---|---|---|
| AuthoredUp | 3/5 | On-time correct posts 8/12 | 30 min/week scheduling | Native metrics matched 20/30 | N/A: no listening test | – |
| EasyGen | 3/5 | On-time correct posts 8/12 | 30 min/week scheduling | Native metrics matched 20/30 | N/A: no listening test | – |
| PostHero | 2.5/5 | On-time correct posts 8/12 | 32 min/week scheduling | Native metrics matched 19/30 | N/A: no listening test | – |
| Supergrow | 2.5/5 | On-time correct posts 7/12 | 32 min/week scheduling | Native metrics matched 16/30 | N/A: no listening test | – |
| Kleo | 2/5 | On-time correct posts 7/12 | 32 min/week scheduling | Native metrics matched 16/30 | N/A: no listening test | – |
| Socialsonic | 2/5 | On-time correct posts 6/12 | 41 min/week scheduling | Native metrics matched 17/30 | N/A: no listening test | – |
| Taplio | 2/5 | On-time correct posts 7/12 | 41 min/week scheduling | Native metrics matched 17/30 | N/A: no listening test | – |
AuthoredUp
Best overallAuthoredUp came first of seven with 3 out of 5. In our test 8 of 12 posts went out on time and in the right format, 20 of 30 analytics figures matched LinkedIn's own numbers, and scheduling a week of posts took 30 minutes, tied for the quickest. It passed 7 of 10 approval checks. Reliability was its weakest part at 2.5, because 4 posts still had publishing problems. Our AuthoredUp review has the full results.
AuthoredUp is a browser extension and dashboard that sits on LinkedIn and helps you format, draft, preview and analyse posts. It is built around editing and analytics rather than AI writing: you get a library of more than 300 hooks and endings, one-click reuse of past posts and per-post analytics, while its AI writer, Coauthor, is still in closed beta.
It is priced per connected profile, with a cheaper per-profile Business plan for teams of three or more. It has 4.7 out of 5 on the Chrome Web Store from 70 ratings (checked November 2026).
Who it's for
Creators, founders and small teams who write their own LinkedIn posts and want better formatting, previews and analytics.
Skip it if
You want AI to write your posts for you today. Supergrow drafts posts from AI interviews and has a team plan with approvals.
What we liked
- 8 of 12 posts out on time and correct
- 20 of 30 analytics figures matched LinkedIn
- Free trial with no card needed
What we didn't
- 4 of 12 posts had publishing problems
- AI writer still in closed beta
- Refund policy not on its pricing page
Key features
- Post editor with formatting and previews
- Library of 300+ hooks and endings
- Per-post analytics and an Analytics API
- Team calendars, roles and dashboards on Business
- Unlimited company pages on all plans
Plans and prices
| Individual 1 connected profile; Editor, 300+ hooks and endings, analytics, Analytics API. | $19.95 a month, or $16.63 a month billed yearly |
| Business Everything in Individual; Sub-accounts and organisation management. | $14.95 a month, or $12.46 a month billed yearly |
| Custom Growth Personalised onboarding; Dedicated training. | Custom contact sales |
EasyGen
Existing customers onlyEasyGen came second with 3 out of 5, matching AuthoredUp almost exactly: 8 of 12 posts went out correctly, 20 of 30 analytics figures matched LinkedIn, scheduling took 30 minutes a week and it passed 7 of 10 approval checks. Only a slightly lower features score, 2.5, put it behind. Read our EasyGen review.
The catch is that you can't sign up. EasyGen's homepage says the product has been acquired and is not taking new signups, its pricing page no longer works, and it doesn't say who bought it or what happens to existing accounts.
EasyGen drafts posts in your style, scans Reddit, X and Google for trending topics with EasyTrend, and turns voice notes into posts. Existing users should export their saved posts to be safe.
Who it's for
Existing EasyGen customers who are happy with it and want to know how it compares.
Skip it if
You're shopping for a tool today. AuthoredUp scored the same and is still open to new customers.
What we liked
- 8 of 12 posts out on time and correct
- Trend scanning across Reddit, X and Google
- Drafts from voice notes
What we didn't
- Not taking new signups after an acquisition
- No public pricing
- Future of existing accounts not stated
Key features
- Creator search and content analysis
- EasyTrend topic scanning
- Writing style customisation
- Voice note dictation
- Content library for drafts
Plans and prices
| No public prices: quote or sales only | No public price |
PostHero
Best for posting to several networksPostHero came third with 2.5 out of 5. It got 8 of 12 posts out correctly, as many as the top two, and reliability was its best part at 3. But only 19 of 30 analytics figures matched LinkedIn, scheduling a week took 32 minutes and it passed 6 of 10 approval checks. Features scored lowest, at 2, for a LinkedIn-focused test. Our PostHero review explains more.
PostHero is broader than a LinkedIn tool. It creates, schedules and publishes posts on eight networks, including LinkedIn, X, Instagram, Threads and TikTok, from one dashboard or through an AI assistant such as Claude or ChatGPT. Drafts sit in a calendar and nothing goes live until you approve it, and a classic mode works without AI.
Check the small print. Its pricing page doesn't clearly label which price is monthly, its pricing page and terms disagree about refunds, and it has almost no public user reviews.
Who it's for
Creators and small agencies who post to several networks and like running their posting through an AI assistant.
Skip it if
LinkedIn is your only channel. AuthoredUp got as many posts out correctly and matched more analytics figures.
What we liked
- 8 of 12 posts out on time and correct
- Posts to eight networks
- Carousel builder on every plan
What we didn't
- Only 19 of 30 analytics figures matched
- Passed 6 of 10 approval checks
- Refund terms conflict between pages
Key features
- Connectors for Claude, ChatGPT and Cursor
- LinkedIn and AI carousels
- Viral post and reel research on Creator and up
- Reels with AI voiceover on Creator and up
- REST API, also sold on its own
Plans and prices
| Starter 10 social accounts; Scheduling and carousels. | $29 a month, or $19 a month billed yearly |
| Creator Unlimited accounts; AI assistant, voiceover reels, audits, analytics. | $79 a month, or $49 a month billed yearly |
| Agency Everything in Creator; Client accounts, priority support, AI Ghostwriter. | $199 a month |
| API Access 100 posts a month; 60 requests a minute. | $9 a month, or $7.50 a month billed yearly |
Supergrow
Best for teamsSupergrow came fourth with 2.5 out of 5. It was easy to use, scoring 3 for ease of use, with 32 minutes to schedule a week and 7 of 10 approval checks passed. But only 7 of 12 posts went out correctly, and just 16 of 30 analytics figures matched LinkedIn, so analytics accuracy was its weakest part at 2. See our Supergrow review.
Supergrow is an AI writer built on a profile of your voice it calls Content DNA. It can interview you with AI (Postcast) and turn your answers into posts, or repurpose YouTube videos, articles and PDFs. It also covers scheduling, a carousel maker, comment help and analytics with a weekly report, and connects to Claude and ChatGPT.
Its Teams plan is the clearest team offer here, with five accounts, approval workflows and an organisation dashboard. Independent reviews are few, and one roundup found its voice matching only surface level.
Who it's for
Founders who would rather talk through ideas than write, and marketing teams posting for several leaders.
Skip it if
You need accurate numbers to report on. AuthoredUp matched 20 of 30 analytics figures to Supergrow's 16.
What we liked
- AI interviews turn ideas into drafts
- Teams plan with approvals for 5 accounts
- 7-day trial on every plan
What we didn't
- Only 16 of 30 analytics figures matched
- Only 7 of 12 posts out correctly
- Refund terms not on its pricing page
Key features
- Content DNA voice profile
- Postcast AI interviews
- Repurposing from YouTube, articles and PDFs
- Scheduling, calendar and auto first comment
- MCP connector for Claude and ChatGPT
Plans and prices
| Pro Content DNA; Unlimited Postcast interviews. | $39 a month, or $31 a month billed yearly |
| Teams Everything in Pro; Content DNA per member. | $199 a month, or $189 a month billed yearly |
| Enterprise Custom integrations and API; SLA. | Custom contact sales |
Kleo
Best for coaching and communityKleo came fifth with 2 out of 5. Only 7 of 12 posts went out correctly, 16 of 30 analytics figures matched LinkedIn, scheduling took 32 minutes a week and it passed 7 of 10 approval checks. Ease of use and features were its best parts at 2.5.
Kleo is more than software. Alongside unlimited post writing in your voice, 20 visuals a month, scheduling and analytics, you get a personalised strategy, a training library and a community. It began as a Chrome extension and says it has grown past 70,000 users.
It is also by far the most expensive tool here, at $99 a month, with no free plan or trial shown. It does offer 7 days to get your money back on monthly plans and 30 days on the annual plan. On Trustpilot it has 3.0 out of 5 from just 3 reviews (checked November 2026).
Who it's for
Founders building a personal brand who want strategy, training and a community as well as a writing tool.
Skip it if
You mainly want a reliable tool to write and schedule posts. AuthoredUp scored higher and costs a fraction of the price.
What we liked
- Strategy, training and community included
- Unlimited posts and 20 visuals a month
- Clear refund windows
What we didn't
- Most expensive at $99 a month
- Only 7 of 12 posts out correctly
- No free plan or trial shown
Key features
- Personalised LinkedIn strategy
- Unlimited post creation in your voice
- 20 visuals a month
- Scheduling and analytics
- Training library and community
Plans and prices
| Standard Personalised strategy; Unlimited post creation. | $99 a month |
| Annual Everything in Standard; 1:1 onboarding call. | $83.25 a month, billed yearly |
Socialsonic
Best budget AI writerSocialsonic came sixth with 2 out of 5, scoring 2 on every part. It had the weakest publishing result in the test, with only 6 of 12 posts out on time and in the right format. It matched 17 of 30 analytics figures, passed 6 of 10 approval checks and took 41 minutes to schedule a week. Read our Socialsonic review.
Socialsonic comes from the Writesonic team and covers LinkedIn only. It drafts posts from your ideas, sends alerts on trending topics, repurposes blogs, podcasts and files, and builds carousels and images. Only the Pro plan for one user is on sale; team and agency plans are marked coming soon.
At $20 a month it is the cheapest AI writer we tested, the 7-day trial needs no card, and its privacy policy says no models are trained on user data. Very few independent reviews exist yet.
Who it's for
Solo LinkedIn writers on a tight budget who want AI help with ideas and drafts and will check every post themselves.
Skip it if
You need posts to go out reliably. AuthoredUp got 8 of 12 posts right to Socialsonic's 6, for about the same monthly price.
What we liked
- Cheapest AI writer at $20 a month
- 7-day trial with no card
- Privacy policy rules out training on your data
What we didn't
- Only 6 of 12 posts out correctly
- 41 minutes to schedule a week
- Team plans not on sale yet
Key features
- AI post writing
- Trending topic alerts
- Content repurposing
- AI image and carousel maker
- Analytics and posting-streak tracker
Plans and prices
| Pro AI content creation; Trend alerts. | $20 a month, or $13.33 a month billed yearly |
| Team Accelerator Everything in Pro (page says 'Everything in Early Adopter'). | $75 a month, or $60 a month billed yearly |
| Agency Powerhouse Multi-client use. | $200 a month, or $160 a month billed yearly |
Taplio
Best for engagement and outreachTaplio came last of seven with 2 out of 5, scoring 2 on every part. Only 7 of 12 posts went out correctly, 17 of 30 analytics figures matched LinkedIn, it passed 6 of 10 approval checks, and a week of posts took 41 minutes to schedule, tied for the slowest. Our Taplio review covers the full test.
Taplio does more than any other tool here. Beyond AI writing and scheduling, it finds relevant people to engage with and drafts comment starters, its Pro plan sends paced connection requests and messages to leads, and it works with Claude and ChatGPT. A free Chrome extension adds comment help inside LinkedIn.
It has 3.6 out of 5 on Trustpilot from 20 reviews (checked November 2026), with praise for support and complaints about charges after trials and trouble cancelling. Its terms make you responsible if LinkedIn acts against your account.
Who it's for
Daily LinkedIn creators who want writing, engagement and outreach in one tool and will watch their posts closely.
Skip it if
You need posts to go out reliably and quickly. AuthoredUp was quicker to schedule and got more posts right for less money.
What we liked
- Writing, engagement and outreach in one tool
- 7-day trial with full Pro access, no card
- 30-day money-back guarantee on first payment
What we didn't
- Only 7 of 12 posts out correctly
- 41 minutes to schedule a week
- User complaints about billing and cancelling
Key features
- AI post writing and hooks on Growth and up
- Engage feed with AI comment starters
- Automated lead outreach on Pro
- Free Chrome extension
- MCP access from Claude and ChatGPT
Plans and prices
| Starter Scheduling; Core analytics. | $39 a month, or $32 a month billed yearly |
| Growth AI post writing; Team collaboration. | $69 a month, or $49 a month billed yearly |
| Pro Unlimited AI posts and comments; Automated lead outreach. | $199 a month, or $149 a month billed yearly |
What it costs to get started
Paying month to month, the cheapest way in is AuthoredUp's Individual plan at $19.95 a month for one profile, or its Business plan at $14.95 a month per profile with a minimum of three profiles. Socialsonic Pro is $20 a month and PostHero Starter is $29 a month, though PostHero's page doesn't clearly label which price is monthly. Supergrow Pro and Taplio Starter are both $39 a month, and Kleo is $99 a month, with extra profiles at $49 a month. EasyGen has no public prices and isn't taking new customers.
Yearly billing lowers the monthly rate at most of them: Supergrow Pro drops to $31 a month and Socialsonic Pro to $13.33 a month, both billed yearly, and Kleo's annual plan is $999, billed once a year. None of these tools lists a permanent free plan, so plan on a trial instead. For teams, Supergrow Teams is $199 a month for five accounts.
| Tool | Cheapest way to start | Free plan | Free trial |
|---|---|---|---|
| AuthoredUp | $14.95 a month (Business) | No | Yes |
| EasyGen | No public price | Not stated | Not stated |
| PostHero | $9 a month (API Access) | No | 7 days |
| Supergrow | $39 a month (Pro) | No | 7 days |
| Kleo | $99 a month (Standard) | No | No |
| Socialsonic | $20 a month (Pro) | No | 7 days |
| Taplio | $39 a month (Starter) | No | 7 days |
Prices from each tool's own pricing page. Prices can change, so check before you buy.
Also worth knowing about
We didn't test these tools, but they come up often in roundups and may suit a specific need.
Hypefury
Named in roundups as a pick for posting on LinkedIn and X together. We haven't tested it.
Canva
A design tool that comes up for making LinkedIn carousels and visuals. We haven't tested it.
Buffer
A simple social media scheduler mentioned in roundups. We haven't tested it, but it may suit people who only need scheduling.
How we tested
Every tool went through the same four-week test, from September 29 to October 26, 2026. We planned and posted the same 12 LinkedIn posts in each one, so the results compare like with like. You can read the full set-up in how we test.
We counted how many posts went out on time and in the right format, timed how long it took to schedule a week of posts, and compared 30 of each tool's analytics figures with LinkedIn's own numbers. We also ran 10 approval checks, to see how well each tool handles a draft that someone else needs to sign off before it goes live.
Each tool then got a score out of 5, in half points, for reliability, ease of use, analytics accuracy, features and value for money. Together they make the overall score, and the ranking follows it. Where two tools have the same overall score, the part scores decide the order.
How to choose
If you write your own posts and want them to look and perform better, an editor like AuthoredUp fits. If you want AI to draft for you, look at Supergrow, Socialsonic or Taplio, and read every draft before it goes out under your name.
Even the best tool in our test got only 8 of 12 posts out on time and in the right format. Whatever you choose, check each scheduled post on LinkedIn, at least for the first few weeks.
Supergrow Teams covers five accounts with approval workflows, AuthoredUp Business starts at three profiles with shared calendars and roles, and Kleo adds extra profiles at $49 a month. Socialsonic's team plans aren't on sale yet.
Taplio is the only tool here with outreach built in. If finding prospects matters more than posting, our list of lead generation tools compares tools built for it.
Extensions and automation that work inside LinkedIn can clash with LinkedIn's rules, and Taplio's terms make you responsible if LinkedIn acts against your account. Keep volumes low, and if you want to automate more, our automation tools list covers the risks.
Terms you'll see
- Hook
- The first line or two of a LinkedIn post, written to make people click to read more.
- Carousel
- A post made of several slides that readers swipe through, often shared as a document.
- Voice matching
- An AI feature that tries to write drafts that sound like you, based on your past posts or answers.
- MCP connector
- A link that lets an AI assistant such as Claude or ChatGPT use a tool's features for you.
- Approval workflow
- A step where a draft must be checked and approved by someone else before it is published.
Frequently asked questions
What is the best LinkedIn content tool?
In our test, AuthoredUp came first. It got 8 of 12 posts out on time and in the right format, matched 20 of 30 analytics figures with LinkedIn and tied for the quickest to schedule. It suits people who write their own posts. If you want AI drafts and team approvals, Supergrow is the better fit, and Taplio adds engagement and outreach.
Is there a free LinkedIn content tool?
None of the seven tools we tested lists a permanent free plan on its own pricing page. Most offer a trial instead: Supergrow, Socialsonic, Taplio and PostHero give 7 days, and AuthoredUp offers a trial with no card needed, though it doesn't say how long it lasts. Kleo shows no free plan or trial.
How much do LinkedIn content tools cost?
Billed monthly, AuthoredUp starts at $19.95 a month for one profile, Socialsonic at $20, PostHero at $29, Supergrow and Taplio at $39, and Kleo at $99. Yearly billing lowers most of these, for example Supergrow Pro to $31 a month. Team plans cost more, such as Supergrow Teams at $199 a month for five accounts.
How did we test these LinkedIn content tools?
We used each tool for the same four weeks, from September 29 to October 26, 2026, planning and posting the same 12 LinkedIn posts. We counted the posts that went out on time and correctly, timed how long a week of posts took to schedule, compared 30 analytics figures with LinkedIn's own and ran 10 approval checks.
Is EasyGen still available?
Not to new customers. EasyGen's homepage says the product has been acquired and it no longer takes new signups, and it doesn't say who bought it. It did well in our test, coming second, so existing users have no urgent reason to leave, but they should export their saved content. If you're buying now, AuthoredUp scored the same.
Can these tools get my LinkedIn account in trouble?
They can. Extensions and automation that work inside LinkedIn can conflict with LinkedIn's rules, and Taplio's terms make you solely responsible if LinkedIn acts against your account. Supergrow lists itself as a LinkedIn Verified Partner. Keep any engagement or outreach at low volumes and check each tool's current terms before you start.
The bottom line
For most people AuthoredUp is the safest pick, but no tool here posted perfectly, so check every scheduled post whichever you choose.
Make your case
Think a tool is missing or wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
Think your company belongs on this list?
Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.
Grace Sullivan
I've always been interested in how people connect and build communities online. When exploring a new service, I pay attention to usability, transparency, pricing, and whether its advertised features make sense in everyday situations.
Update history
- November 4, 2026: published with the results of our test, run between September 29, 2026 to October 26, 2026.