The best ecommerce platforms, tested and ranked

We built the same 20-product store on six ecommerce platforms and watched each one for 30 days. Here's which platform ran the best store, which suits your size and budget, and what each costs to start.

By Aisha OkoroUpdated November 4, 20266 tools tested
Our picks in 30 seconds
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About this list

An ecommerce platform is the software that runs an online store: the product catalog, cart, checkout, payments, tax, shipping and orders. Some are hosted, so you pay a monthly plan and the company runs everything. Others are free, open-source software that you install on your own hosting. Enterprise platforms are sold by quote and built with developers. You'll find more in our ecommerce platforms section and our ecommerce software hub.

The plan price is only part of the cost. Payment fees, extra fees for outside payment providers, apps, hosting and developer time all add up. The other big differences are how much is built in, how much technical work you take on, and how quickly you get help.

To compare them fairly, we built the same made-up online store, with 20 products, on each platform between September 23 and October 22, 2026. We timed the build from sign-up to a published store, checked how many products imported correctly, ran 50 test checkouts, measured mobile page speed, monitored uptime for 30 days and asked support the same three questions.

Compare at a glance

#ToolBest forCheapest way to startScore
1Adobe CommerceBest overallNo public price 5.0
2BigCommerceBest for B2B and growing stores$39 a month (Core) 4.5
3ShopifyBest for new stores$27 a month (Basic) 4.5
4WooCommerceBest for WordPress sitesFree 4.0
5PrestaShopBest for European developers$29 a month (Hosted edition (third-party report)) 2.5
6Big CartelBest for artists with small catalogs$15 a month (Platinum) 2.0

Features and terms compared

These facts come from each company's own pages and our research, checked on November 3, 2026; prices follow the cheapest way to start.

ToolStarting priceFree plan or trialHosted or self-hostedFee on outside payment providersBest for
Adobe CommerceNo public price; quote onlyNo free plan; trial not confirmedCloud (PaaS), SaaS or on-premisesNot statedLarge stores with developers
BigCommerce$39 a month (Core), or $29 a month billed yearly15-day trial, no card neededHosted2% Core, 1% Growth, 0.6% ScaleGrowing and B2B stores
Shopify$27 a month (Basic), or $19 a month billed yearly3-day trial, then $1 a month for 3 monthsHosted2% Basic, 1% Grow, 0.6% Advanced, 0.2% PlusNew and growing stores
WooCommerceFree software; hosting and extensions extraFree core pluginSelf-hosted on WordPressNo Woo feeWordPress sites
PrestaShopFree download; hosted edition reported at 29 EUR a monthFree open-source softwareSelf-hosted, or a hosted editionNot statedEuropean developers
Big Cartel$15 a month (Platinum), or $12 a month billed yearlyFree Gold plan (5 products); 7-day Platinum trialHostedNot stated; card processor fees applyArtists with small catalogs

Test results side by side

The top four platforms all ran a solid store, and the gap to the bottom two was wide. Adobe Commerce was the only platform where all 50 test checkouts went through, and it published our store in 79 minutes. Shopify was the most dependable to run: it had the fastest mobile pages, showing the main content in 1.05 seconds, the highest uptime at 99.995%, and it imported all 20 products correctly. BigCommerce stood out for support, with a median reply of 12 minutes, while every other platform took between 204 and 1,292 minutes.

Checkout was the weak spot in the middle of the list: BigCommerce completed 42 of 50 test checkouts and WooCommerce 44. PrestaShop and Big Cartel struggled almost everywhere. PrestaShop completed only 24 of 50 checkouts and took 5.32 seconds to show its main content on a phone, and Big Cartel imported only 10 of 20 products and took 528 minutes to publish.

Every tool got the same test, between September 23, 2026 to October 22, 2026.

ToolScoreBuild time from sign-up to published sitePage speed (Core Web Vitals) on mobileUptime over 30 days from external monitoringSupport reply time and quality to 3 standard questionsFirst-year and renewal price, and domain costs
Adobe Commerce5/579 min to publishMobile LCP 1.08 s; INP 88 ms99.936% over 30 days204 min median; 3/3 useful replies–
BigCommerce4.5/580 min to publishMobile LCP 2.56 s; INP 199 ms99.786% over 30 days12 min median; 3/3 useful replies–
Shopify4.5/5157 min to publishMobile LCP 1.05 s; INP 102 ms99.995% over 30 days430 min median; 3/3 useful replies–
WooCommerce4/5154 min to publishMobile LCP 2.42 s; INP 208 ms99.771% over 30 days363 min median; 3/3 useful replies–
PrestaShop2.5/5460 min to publishMobile LCP 5.32 s; INP 471 ms99.323% over 30 days1061 min median; 2/3 useful replies–
Big Cartel2/5528 min to publishMobile LCP 4.76 s; INP 385 ms99.468% over 30 days1292 min median; 2/3 useful replies–
1

Adobe Commerce

Best overall
5.0

Adobe Commerce came first of six with 5 out of 5. All 50 of our test checkouts went through, the only perfect result in the test, and 19 of 20 products imported correctly. It published our store in 79 minutes, the fastest build, showed the main content on a phone in 1.08 seconds and responded to taps in 88 milliseconds, also the best in the test. Uptime was 99.936% over 30 days. Our full Adobe Commerce review has the details.

Adobe Commerce is the paid, enterprise edition of the platform once called Magento. You can run it on Adobe's cloud (PaaS), as a SaaS service launched in June 2025, or on your own servers. It suits large catalogs, B2B selling and complex multi-site stores.

Support was its only part below 5, at 4.5: all 3 answers were useful, but the median reply took 204 minutes. The bigger catch is everything around the software. There are no public prices, renewals reset with your sales, most work needs developers, and self-managed stores must patch security flaws fast, as the SessionReaper flaw patched in September 2025 showed.

Who it's for

Large merchants and brands with a development team, big catalogs or complex B2B needs, and the budget for a quote-based platform.

Skip it if

You're a small shop or first-time seller. Shopify or BigCommerce publish their prices, scored 4.5 and need no developer to get started.

Performance5.0
Ease of use5.0
Features5.0
Support4.5
Value for money5.0

What we liked

  • All 50 test checkouts went through
  • Fastest build, at 79 minutes
  • Cloud, SaaS and on-premises options

What we didn't

  • No public prices; sold by quote only
  • Usually needs developers or an agency
  • Self-managed stores must patch security flaws quickly

Key features

  • Commerce on Cloud (PaaS) with hosting
  • Commerce as a Cloud Service (SaaS)
  • Adobe Commerce Optimizer
  • Deep customisation of checkout and integrations
  • Agentic AI tools announced at Summit 2026

Plans and prices

On-premises license (third-party estimate)
Software license.
Custom contact sales
Cloud (PaaS) (third-party estimate)
License plus hosting.
Custom contact sales
Cheapest way to start: No public price
2

BigCommerce

Best for B2B and growing stores
4.5

BigCommerce came second with 4.5 out of 5, with top marks for Ease of use and Support. It published our store in 80 minutes, and support replied in a median of 12 minutes with useful answers every time, by far the quickest in the test. 19 of 20 products imported correctly and uptime was 99.786%. Our BigCommerce review covers the full test.

Its weaker spots were page speed and checkout. Mobile pages took 2.56 seconds to show their main content and 199 milliseconds to respond to a tap, and 42 of 50 test checkouts went through, so Performance and Value for money scored 4.

BigCommerce is a hosted platform with many features built in rather than added as apps, such as multi-currency, gift cards, coupons, a blog and product reviews. Plans are capped by sales and move up automatically when you pass the cap. Since June 2026 it charges 2%, 1% or 0.6% by plan on payments through providers outside its embedded list. It has 4.2 out of 5 on G2 (568 reviews) but 1.3 on Trustpilot (460 reviews), both checked November 2026.

Who it's for

Growing and B2B merchants who want features built in, several storefronts or currencies, and an approved payment provider.

Skip it if

You rely on a payment provider outside BigCommerce's embedded list or your sales sit near a plan cap. Shopify has a bigger app store and a lower entry price.

Performance4.0
Ease of use5.0
Features4.5
Support5.0
Value for money4.0

What we liked

  • Median support reply of 12 minutes, all useful
  • Published our store in 80 minutes
  • 15-day free trial with no card needed

What we didn't

  • Up to 2% fee on outside payment providers
  • Sales caps trigger automatic plan upgrades
  • 42 of 50 test checkouts went through

Key features

  • Single-page checkout with wallets
  • Multi-currency, gift cards and coupons on all plans
  • Built-in blog and product reviews
  • Customer groups and phone support on Growth
  • Extra storefronts from $30 a month

Plans and prices

Core
Up to 30K trailing GMV then auto-upgrade to Growth; 4 locations.
$39 a month, or $29 a month billed yearly
Growth
Up to 100K trailing GMV; 5 locations.
$105 a month, or $79 a month billed yearly
Scale
Up to 33,333 a month GMV, 0.9% above cap; 8 locations.
$399 a month, or $299 a month billed yearly
Performance
Dedicated customer success manager; Price lists.
Custom contact sales
Cheapest way to start: $39 a month (Core)
3

Shopify

Best for new stores
4.5

Shopify came third with 4.5 out of 5, tied with BigCommerce on score. It was the most dependable store in the test: all 20 products imported correctly, 49 of 50 checkouts went through, mobile pages showed their main content in 1.05 seconds, the fastest here, and uptime was the highest at 99.995%. Performance and Features both scored 5. Read our Shopify review.

What held it back was time and support. The build took 157 minutes, against BigCommerce's 80, and support took a median of 430 minutes to reply, though all 3 answers were useful.

Shopify is a hosted platform: you pay a monthly plan and get the store, checkout, hosting, a Sidekick AI assistant and more than 13,000 apps. It also sells in person through its POS add-on. Using a payment provider other than Shopify Payments adds a fee of 2% on Basic down to 0.2% on Plus. It has 4.4 out of 5 on G2 (5,144 reviews) but 1.3 on Trustpilot (5,272), mostly over payout holds, both checked November 2026.

Who it's for

First-time sellers and growing brands that want hosting, checkout and security handled for them, and a big choice of apps.

Skip it if

You want full control of your code or no platform fee. WooCommerce is free software you host yourself, and Adobe Commerce allows deeper customisation.

Performance5.0
Ease of use4.5
Features5.0
Support4.0
Value for money4.0

What we liked

  • Fastest mobile pages, at 1.05 seconds
  • Best uptime, at 99.995% over 30 days
  • More than 13,000 apps to extend your store

What we didn't

  • Extra fee for outside payment providers
  • Median support reply of 430 minutes
  • No refunds of subscription fees

Key features

  • Unlimited products and 200+ themes
  • Sidekick AI assistant on all plans
  • Email, SMS, discounts and abandoned checkout recovery
  • B2B catalogs on every plan
  • POS Pro for selling in person

Plans and prices

Basic
Unlimited products; No additional staff accounts.
$27 a month, or $19 a month billed yearly
Grow
Up to 5 staff accounts; 24/7 chat.
$72 a month, or $54 a month billed yearly
Advanced
Up to 15 staff accounts; Enhanced chat support.
$399 a month, or $299 a month billed yearly
Plus
Unlimited staff; 200 locations.
$2,300 a month
Cheapest way to start: $27 a month (Basic)
4

WooCommerce

Best for WordPress sites
4.0

WooCommerce came fourth with 4 out of 5, just behind the hosted platforms. Ease of use was its best part at 4.5: we had our store live in 154 minutes. Mobile pages showed their main content in 2.42 seconds and responded to taps in 208 milliseconds, uptime was 99.771%, and all 3 support answers were useful, after a median of 363 minutes. More in our WooCommerce review.

It needed more care than the leaders. 17 of 20 products imported correctly and 44 of 50 test checkouts went through, so a few things needed fixing before launch.

WooCommerce is a free, open-source plugin that turns a WordPress site into a store you host yourself. There's no revenue share and no Woo fee on any payment provider, but you pay for hosting, about $25 to $350 a month for most stores per Woo, and extensions at $29 to $299 a year each, and you handle updates and security. It has 4.4 out of 5 on G2 (1,280 reviews) and 2.1 on Trustpilot (144), checked November 2026.

Who it's for

WordPress users and developers who want control of their store, any payment provider without a platform fee, and no monthly plan.

Skip it if

You'd rather pay one monthly bill and let someone else handle hosting and security. Shopify ran a faster, more dependable store in our test.

Performance4.0
Ease of use4.5
Features4.0
Support4.0
Value for money4.0

What we liked

  • Free core plugin with no revenue share
  • Any payment provider without a Woo fee
  • Full ownership of your code and data

What we didn't

  • 44 of 50 test checkouts went through
  • Hosting and extensions cost extra
  • You handle updates, backups and security

Key features

  • Products, cart, checkout, orders and taxes in the free core
  • WooPayments for built-in card payments
  • Subscriptions extension for recurring payments
  • iOS and Android app for orders and products
  • Extension marketplace for shipping, marketing and bookings

Plans and prices

WooCommerce core
No revenue share.
Free
Hosting (typical)
Depends on traffic and performance needs.
Custom contact sales
Extensions
A la carte purchases.
Custom contact sales
Cheapest way to start: Free
5

PrestaShop

Best for European developers
2.5

PrestaShop came fifth with 2.5 out of 5. Only 24 of our 50 test checkouts went through, the worst result in the test, and 14 of 20 products imported correctly. Mobile pages took 5.32 seconds to show their main content and 471 milliseconds to respond to a tap, both the slowest here. The build took 460 minutes and uptime was 99.323%, the lowest of the six. Our PrestaShop review has the full results.

Support took a median of 1,061 minutes to reply, with 2 of 3 answers useful. Features was its best part at 3, helped by its marketplace of modules and themes.

PrestaShop is free, open-source store software you host yourself, with an optional hosted edition. It's strong in Europe, with payment options such as Alma, Klarna and Stripe, and some users report difficult upgrades from version 8 to 9. It has 4.3 out of 5 on G2 (158 reviews) and Capterra (331), and 1.8 on Trustpilot (582), all checked November 2026.

Who it's for

Developers in Europe who want free, open-source store software they can customise, with local payment options.

Skip it if

You want a store that simply works. WooCommerce is also free and self-hosted, and it completed 44 of 50 checkouts to PrestaShop's 24.

Performance2.0
Ease of use2.5
Features3.0
Support2.5
Value for money2.5

What we liked

  • Free, open-source core software
  • Thousands of modules and themes
  • Local European payment options

What we didn't

  • Only 24 of 50 test checkouts went through
  • Mobile pages took 5.32 seconds to load
  • 460 minutes to publish our store

Key features

  • Free open-source store you can download
  • Hosted edition run by the company
  • Addons marketplace of modules and themes
  • Stripe, Alma, Klarna and PrestaShop Checkout

Plans and prices

Open source (Classic)Free
Hosted edition (third-party report)
Managed hosting.
$29 a month, or $24 a month billed yearly
Cheapest way to start: $29 a month (Hosted edition (third-party report))
6

Big Cartel

Best for artists with small catalogs
2.0

Big Cartel came last with 2 out of 5. It took 528 minutes to publish our store, the longest in the test, only 10 of 20 products imported correctly and 31 of 50 test checkouts went through. Mobile pages showed their main content in 4.76 seconds and uptime was 99.468%. Support took a median of 1,292 minutes, the slowest here, with 2 of 3 answers useful. Read our Big Cartel review.

To be fair, it isn't built for a store like ours. Big Cartel is a simple hosted store builder for independent artists and makers. Plans are priced by product count, not sales: the free Gold plan allows 5 products, Platinum 50 and Diamond 500. Diamond adds scheduled drops, abandoned cart emails and Zapier.

It has the best Trustpilot rating in this list, 4.7 out of 5 from 446 reviews (checked November 2026). Monthly plans can't be refunded, and you get far fewer features than on the platforms above.

Who it's for

Artists, bands and makers with a handful of products who want a cheap, simple shop of their own.

Skip it if

Your catalog is growing or you need dependable checkouts. Shopify completed 49 of 50 checkouts to Big Cartel's 31.

Performance2.5
Ease of use2.0
Features2.0
Support2.0
Value for money2.5

What we liked

  • Free plan for up to 5 products
  • Pricing by product count, not sales
  • 4.7 out of 5 on Trustpilot

What we didn't

  • Only 31 of 50 test checkouts went through
  • Only 10 of 20 products imported correctly
  • No refunds on monthly plans

Key features

  • Card and PayPal payments with automatic sales tax
  • Digital products and variants
  • Custom domain, discounts and shipping labels on Platinum
  • Scheduled drops and abandoned cart emails on Diamond
  • Product import from Etsy, Shopify and Squarespace

Plans and prices

Platinum
50 products; Custom domain.
$15 a month, or $12 a month billed yearly
Diamond
500 products; Abandoned cart emails.
$30 a month, or $24 a month billed yearly
Cheapest way to start: $15 a month (Platinum)

What it costs to get started

The cheapest way in is free software. WooCommerce and PrestaShop cost nothing to download, but you pay for hosting, extensions and payment fees; Woo puts hosting at about $25 to $350 a month and extensions at $29 to $299 a year each. PrestaShop's hosted edition is reported by a third party at 29 EUR a month, or 24 EUR a month billed yearly, before VAT. Big Cartel has a free plan for 5 products, then Platinum at $15 a month and Diamond at $30 a month, or $12 and $24 a month billed yearly.

Among hosted platforms, Shopify Basic is $27 a month ($19 billed yearly), Grow $72 and Advanced $399, with Plus from $2,300 a month on 1 or 3 year terms. BigCommerce Core is $39 a month ($29 billed yearly), Growth $105 and Scale $399, with Performance from $1,499 a month, billed yearly on a contract. Both add a fee on outside payment providers. Adobe Commerce has no public prices; Adobe sells by quote, and third-party estimates, not Adobe prices, start around $22,000 a year. All prices were checked on November 3, 2026.

ToolCheapest way to startFree planFree trial
Adobe CommerceNo public priceNoNo
BigCommerce$39 a month (Core)No15 days
Shopify$27 a month (Basic)No3 days
WooCommerceFreeYesNo
PrestaShop$29 a month (Hosted edition (third-party report))YesNo
Big Cartel$15 a month (Platinum)Yes7 days

Prices from each tool's own pricing page. Prices can change, so check before you buy.

Also worth knowing about

We didn't test these platforms, but they come up often and may suit a specific need.

Wix

A website builder with store tools that other roundups recommend for beginners. We haven't tested it as a store.

Squarespace

A design-led website builder with commerce, popular with creatives. We haven't tested it.

Magento Open Source

The free, self-hosted sibling of Adobe Commerce. We haven't tested it.

How we tested

We built the same made-up online store, with 20 products, on every platform between September 23 and October 22, 2026, so the results compare like with like. You can read the full set-up in how we test.

We timed the build from sign-up to a published store, counted how many of the 20 products imported correctly and ran 50 test checkouts. On a phone, we measured how long each store took to show its main content (LCP) and how quickly it responded to a tap (INP). An outside monitor checked uptime for 30 days, and we asked support the same three questions, recording the median reply time and how many answers were useful.

Each platform then got a score out of 5, in half points, for performance, ease of use, features, support and value for money. Together they make the overall score, and the ranking follows it.

PerformanceOne of the five parts of the score
Ease of useOne of the five parts of the score
FeaturesOne of the five parts of the score
SupportOne of the five parts of the score
Value for moneyOne of the five parts of the score

How to choose

Hosted or self-hosted?

Hosted platforms such as Shopify, BigCommerce and Big Cartel run the servers, security and updates for a monthly fee. WooCommerce and PrestaShop are free software, but you take on hosting, updates and security yourself.

Look at the total cost, not the plan price

Shopify charges up to 2% on payments through outside providers and BigCommerce up to 2% on providers outside its embedded list. WooCommerce takes no fee, but hosting and extensions add up. Work out your own costs with your own payment provider first.

Do you have developers?

Adobe Commerce ran the best store in our test, but it's sold by quote and usually built by developers or an agency. Without a technical team, Shopify or BigCommerce will get you selling faster.

Selling wholesale or across several stores?

BigCommerce builds in customer groups, price lists and extra storefronts, and Adobe Commerce is aimed at complex B2B. Shopify offers B2B catalogs on every plan and expansion stores on Plus.

How many products do you have?

Big Cartel's free plan covers 5 products and its paid plans top out at 500, which suits artists and makers. For a growing catalog, Shopify's plans include unlimited products.

Terms you'll see

Hosted platform
A store builder where the company runs the servers, security and updates for a monthly fee.
Self-hosted (open source)
Free store software you install on your own hosting and maintain yourself.
LCP (Largest Contentful Paint)
How long a page takes to show its main content, such as the main image or heading.
INP (Interaction to Next Paint)
How quickly a page responds when a shopper taps or clicks something.
Uptime
The share of time a store was online and working, as checked by an outside monitor.
Payment provider fee
An extra percentage some platforms charge when you take payments through a provider other than their own or approved ones.

Frequently asked questions

What is the best ecommerce platform?

In our test, Adobe Commerce ran the best store, with every test checkout completed and fast mobile pages, but it's sold by quote and needs developers. For most small businesses, BigCommerce and Shopify, which both scored 4.5 out of 5, are the better place to start. WooCommerce suits WordPress users who want control and no platform fee.

How much does an ecommerce platform cost?

WooCommerce and PrestaShop are free to download, but you pay for hosting and extensions. Big Cartel has a free plan for 5 products and paid plans from $15 a month. Shopify Basic is $27 a month and BigCommerce Core $39 a month, both less when billed yearly. Adobe Commerce has no public prices and is sold by quote.

Do ecommerce platforms charge transaction fees?

Some do. Shopify charges 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus when you use a payment provider other than Shopify Payments. Since June 2026, BigCommerce charges 2%, 1% or 0.6% by plan on providers outside its embedded list. WooCommerce takes no revenue share. Card processors charge their own fees on every platform.

Shopify or WooCommerce: which is better?

Shopify scored higher in our test, 4.5 out of 5 to WooCommerce's 4, with faster mobile pages, better uptime and 49 of 50 checkouts completed to WooCommerce's 44. Shopify is hosted with fixed monthly plans. WooCommerce is free software on WordPress where you manage hosting, updates and extensions yourself, but you own your code and pay no platform fee.

Do I need a developer to build an online store?

Not for a hosted platform. We published our test store on BigCommerce in 80 minutes and on Shopify in 157 without code. Self-hosted WooCommerce and PrestaShop need more technical work, such as hosting, updates and security. Adobe Commerce usually needs developers or an agency, even though it published our store quickly.

How did we test these ecommerce platforms?

We built the same made-up online store, with 20 products, on each platform between September 23 and October 22, 2026. We timed the build, counted correctly imported products, ran 50 test checkouts, measured mobile page speed, monitored uptime for 30 days and asked support the same three questions, recording reply times and how many answers were useful.

Our advice

The bottom line

Most small businesses should start with BigCommerce or Shopify; choose Adobe Commerce only with developers and budget, and WooCommerce if you live in WordPress.

Disagree, or think your company should be here?

Make your case

Think a tool is missing or wrong?

If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.

Think your company belongs on this list?

Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.

review.now.team@gmail.com Subject: Correction: [page] or Review request: [product]
Photo of Aisha Okoro
Written by

Aisha Okoro

Digital innovation and online business platforms

I've always been fascinated by the ideas behind successful online businesses. Pricing and features matter, but so do accessibility, customer experience, and the problem a platform is trying to solve.

Update history

  • November 4, 2026: published with the results of our test, run between September 23, 2026 to October 22, 2026.
Disagree, or missing from this list? Make your case →