App store optimization tools
We put 5 app store optimization tools through the same test. Appfigures came out on top with 3 out of 5. Here are all the results, what each tool costs and how we test them.
App store optimization tools we tested
Best score first. Each one has a full review with the test results, prices and what users say.
Appfigures
3/5Read our review →
AppTweak
2.5/5Read our review →
Sensor Tower
2.5/5Read our review →
AppFollow
2/5Read our review →
MobileAction
2/5Read our review →Test results compared
Every tool got the same test, between September 29, 2026 to October 28, 2026.
| Tool | Score | Keyword volume and ranking data compared with Google Search Console | Backlinks found versus links we know exist | Planted technical issues found out of 40 | Data freshness (how fast new links and rankings appear) | Price at 1 and 5 projects |
|---|---|---|---|---|---|---|
| Appfigures | 3/5 | App keyword/data checks 41/60 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 42 h to reflect updates | – |
| AppTweak | 2.5/5 | App keyword/data checks 40/60 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 42 h to reflect updates | – |
| Sensor Tower | 2.5/5 | App keyword/data checks 38/60 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 52 h to reflect updates | – |
| AppFollow | 2/5 | App keyword/data checks 37/60 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 58 h to reflect updates | – |
| MobileAction | 2/5 | App keyword/data checks 35/60 | N/A: backlink coverage outside this test | N/A: no technical crawl in this brief | 46 h to reflect updates | – |
Want just the shortlist?
Our best-of list ranks every tool in this test, with what each one is best for.
What app store optimization tools do
App store optimization (ASO) tools help app teams find keywords, track rankings, study competitors and improve titles, descriptions and creatives so apps rank higher in the App Store and Google Play. Many now add review management, Apple Ads tools, revenue analytics and, from 2026, tracking of app visibility in AI search.
Who uses them: Indie developers and small app studios, Mobile growth and marketing teams, Agencies managing several apps, Support and product teams handling store reviews, Game publishers.
Price range: Free tiers exist at AppFollow and Appfigures. Cheapest paid self-serve entries are MobileAction Lite (15 USD monthly, 12.50 yearly), Appfigures Connect (9.99) and AppFollow ASO (29 monthly, 19 yearly). Mid-tier plans run about 45 to 300 USD a month (Appfigures Monitor 44.99, MobileAction Basic 69, AppTweak Essential 79 to 149, AppFollow Essential 179). High tiers reach 400 to 1,400 USD (MobileAction Pro 239, AppTweak Grow 249 to 416, AppFollow Team 599, Appfigures Boost 599.99, Amplify 1,399.99). Sensor Tower is quote-only. AppTweak page showed euro symbols on the default page; USD from a currency parameter.
What to check before you buy
Keyword data and limits. Plans cap tracked keywords: from 100 (MobileAction Lite, Appfigures Monitor) to 3,000 (AppTweak Expand) or 2,500 (Appfigures Amplify).
Entry price and free tier. Entry prices range from free (AppFollow, Appfigures) and 15 USD (MobileAction Lite) to 79 USD (AppTweak Essential); Sensor Tower is quote-only.
Review management. AppFollow is built around reviews, with AI replies and helpdesk integrations; AppTweak and MobileAction also reply to reviews.
Competitor tracking. Appfigures has no competitors until Boost (599.99 USD); MobileAction Lite tracks 3 per app; AppTweak 5 to 15.
Store coverage. AppFollow lists six stores plus Steam; others focus on App Store and Google Play; MobileAction leans to iOS.
How we test app store optimization tools
The test for this category: Compare keyword and download estimates with real App Store Connect data for 3 apps.
A fixed set of 3 test websites we control (with Google Search Console access) and 200 tracked keywords. Technical tools crawl a test site with 40 planted issues. Link tools run the same 50-site outreach list.
Each tool is tested on a paid plan, and its review shows the plan, the price and the test dates. The overall score is the average of the five parts on the right, rounded to the nearest half star. See the full method for SEO and search visibility tools.
What we measure
- Keyword volume and ranking data compared with Google Search Console
- Backlinks found versus links we know exist
- Planted technical issues found out of 40
- Data freshness (how fast new links and rankings appear)
- Price at 1 and 5 projects
The five parts of the score
Frequently asked questions
What is the best ASO tool?
Depends on job: AppTweak for keyword depth, AppFollow for reviews, Appfigures for analytics, MobileAction for low cost and Apple Ads, Sensor Tower for enterprise data.
Is there a free ASO tool?
AppFollow and Appfigures have free plans; MobileAction offers a free Apple Ads tool; Apple and Google consoles are free for your own data.
How much do ASO tools cost?
From free or 9.99 to 15 USD a month up to about 1,400 USD for self-serve tiers; Sensor Tower is quote-only.
What does ASO mean?
App store optimization: improving metadata and creatives so apps rank and convert better in the stores.
Do I need an ASO tool for Google Play too?
Most listed tools cover App Store and Google Play; MobileAction emphasises iOS.
Jason Kim
I've never been impressed by software simply because it looks modern. I'm far more interested in what happens when you actually start using the platform.
Make your case
Think we got a review wrong?
If you use a tool we reviewed, or work for the company, email us with what you saw. We'll look at the evidence and update the review if it changes our findings.
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Send us your product, website and the category it fits. We'll test it the same way as every other tool. It's free, and we can't promise a date or a score.